Ethan Imboden is founder of Jimmyjane, a Bay Area company that is aiming to bring design standards and mainstream acceptance to a product that has long been hidden away from the public:
Within Sharper Image, that neck massager became known jokingly as ‘the Sex and the City vibrator,’ but in 2007, Imboden approached the company with the Form 6. Literally the sixth in a series of vibrator sketches — Imboden believes in minimalist names — the Form 6 has a curved, organic shape that is suggestive without being representational. It is wrapped completely in soft, platinum silicone, making it completely water-resistant, and charges on a wall-powered base station through a narrow stainless steel band, a novel cordless recharging system that Imboden patented. For these features, the Form 6 earned an International Design Excellence Award, the first time a sex toy had earned such a distinction. It comes in hot pink, deep plum or slate—non-primary, poppy colors that he believes convey sophistication. It is packaged in a hard plastic case inside a bright white box — ‘literally and figuratively bringing these products out of the shadows,’ Imboden said. And it has a 3-year warranty (this may not seem remarkable, but is for a sex toy).