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The story of a mysterious sports writer, her business partners, and an alleged plot to co-opt an NBA fan’s Facebook page:

Phillips kept up her correspondence with Ben, the 19-year-old college student and creator of the NBA Memes Facebook page. She said he could make up to as much as $1,000 per post as a contributor to her new sports-comedy site. Within 15 minutes, she had another idea: ‘Here’s something I just thought of: Instead of becoming a contributor, would you like to join our team as an editor/creator for the memes section?’

With this proposal, he could make even more money. She spelled out specifics for him: She told him that her ‘initial goal’ for the site would be 2.5 million pageviews per month, which would bring him $38,400 a year. By the fall, they’d have 7.5 million pageviews per month and he’d be making $102,000 per year. Big money for a 19-year-old college student.

“Is an ESPN Columnist Scamming People on the Internet?” — John Koblin, Deadspin

See more #longreads from Deadspin