Nieman Storyboard’s “Why’s This So Good” explores what makes classic narrative nonfiction stories worth reading.
This week: Tim Carmody examines Malcolm Gladwell’s “The Ketchup Conundrum,” which was originally published in The New Yorker’s Food Issue in Sept. 2004:
Note: I can’t stand ketchup. Any ketchup. I think it’s disgusting, and always have. I was averse to it as a kid, and unlike almost every other one of my wide list of childhood prohibited foods, it never made it off that list. But I am riveted by the story of ketchup regardless, because Gladwell’s offered me a route, through history, science, and the words of men and women here and now, to understand these odd human beings around me who love the stuff.