So you have to understand, when Robert Jeffress says things like “Mitt Romney is not a Christian,” or “Islam is a false religion based on the teachings of a false prophet,” or that Oprah Winfrey is “a tool of Satan,” he’s not just trying to say something bombastic because he likes the attention. He says it out of love. He truly believes the culture is in decline and that he is slowing the decay and that this could prevent you personally from spending forever with your flesh on fire.

It’s the reason Jeffress has his own radio show, his own television show, and why he’s about to publish his 18th book, Twilight’s Last Gleaming: How America’s Last Days Can Be Your Best Days. It’s the reason First Baptist Dallas recently decided to undertake one of the most expensive church construction projects in modern American history. At a cost of $128 million, the new campus will feature a glass skywalk, a giant cross-shaped fountain, and a sleek 3,000-seat sanctuary that will rival Madison Square Garden.