It’s a Facebook game called Cow Clicker, and it’s unlike anything Bogost ever made before, a borderline-evil piece of work that was intended to embody the worst aspects of the modern gaming industry. He meant Cow Clicker to be a satire with a short shelf life. Instead, it enslaved him and many of its players for much of the past 18 months. Even Bogost can’t decide whether it represents his greatest success—or his most colossal failure.

“The Curse of ‘Cow Clicker’: How a Cheeky Satire Became a Videogame Hit.” — Jason Tanz, Wired

See more #longreads about video games