More people now recognized the Winklevosses as either themselves or a recently cloned Armie Hammer, and Felipe assumed the proprietary grandeur of a Victorian circus impresario before some engagingly deformed beast. “These are the ones who came up with the idea for the Facebook, but had it stolen from them,” he explained to one and all, in Spanish. “But don’t ask them that. If you do, they might get offended.”

The Mexican soccer team defeated America 4–2, a victory sweetened by the presence of a compound American marvel, Harvard-pedigreed, Hollywood-certified, flesh-made-celluloid, celluloid-made-flesh. They signed autographs, received party invitations, and posed for iPhone pictures with locals who examined the photos as soon as they got their phones back, finger-zooming in and out with awe of self, child-like, fleetingly possessed of the primitive wonder which ascribes photography directly to magic, and once inspired fear of Xerox machines, and keeps the millions wondering why they can’t stop staring at a Web site whose greatest debt will always be to Pavlov.

“The Code of the Winklevii.” — Dana Vachon, Vanity Fair

See #longreads about Facebook