I suppose it made sense, when blogging was new, that there was some confusion about voice. Was a blog more like writing or more like speech? Soon it became a contrived and shambling hybrid of the two. The “sort ofs” and “reallys” and “ums” and “you knows” that we use in conversation were codified as the central connectors in the blogger lexicon. We weren’t just mad, we were sort of enraged; no one was merely confused, but kind of totally mystified. That music blog we liked was really pretty much the only one that, um, you know, got it. Never before had “folks” been used so relentlessly and enthusiastically as a term of general address outside church suppers, chain restaurants and family reunions. It’s fascinating and dreadful in hindsight to realize how quickly these conventions took hold and how widely they spread. And! They have sort of mutated since to liberal and often sarcastic use of question marks? And exclamation points!
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