Smith now says self-distribution was the goal as far back as the first week of production on “Red State.” “Day four, I was sitting on the set and I realized that it felt like the Little Rascals — everybody was doing it for love, we weren’t gonna get paid. And I thought, We’re gonna pull this off for 4 million bucks. And then we’re gonna sell it, get paid probably $4 million, if we’re lucky, and based on all my previous experiences in this business, that would be the last money we would ever see. I know what happens next. If I sell to Lionsgate, that’s $20 million [in marketing budget] tacked on top of my movie, and I have to make $24 million back. But then we know that’s not the case, because we know [the studio] doesn’t keep all the money, they only make 50 percent. So now my horror movie that cost $4 million to make has to make $48 million to break even? I’ve never made a movie that’s made $48 million, and it’s certainly not gonna be this one.”
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