You can change the particulars however you want, and set the time anytime you want. Some examples: The website, famous for its slideshows and linkbait, wants real reporting now; the magazine, famous for its celebrity profiles and fashion spreads, wants features on the state of women in Afghanistan; the newspaper, famous for its discounting of the importance of work on the web, wants to liberate you to blog all day; the blog, famous for its short, pithy takes on other people’s news, wants long essays. A website that has traditionally treated its “editors” as “product managers” who spend more time in bizdev and marketing meetings than editorial meetings wants to liberate them to provide meaningful guidance, support and direction for a new editorial team with beefier journalistic bona fides.