NPR Amps Up: Can Vivian Schiller Build a Journalism Juggernaut? (2010)
Schiller has animated the place with the energy of renewed ambition, a rededication to producing serious journalism. Her strategy rests on three pillars: expand original reporting at the national and local levels; provide free access to public media content regardless of platform; and serve audiences of all backgrounds and interests. To do all that, she wants to work in partnership with NPR’s member stations as well as independent producers and some of the new nonprofit journalism units springing up around the country.
By Jill Drew, Columbia Journalism Review