Profile of Noel Biderman, founder of cheaters website Ashley Madison. “When I asked Biderman’s wife, Amanda, what it’s like being joined in holy matrimony with an anti-marriage entrepreneur, she let out a long sigh. ‘Really, the business itself doesn’t match who he is as a person—it’s not our lifestyle or value system or any of that,’ she said. ‘I mean, yeah, I’d love it if he were working on a cure for cancer. But it’s a business, and that’s how we look at it.’”