The AFL’s story is a quintessentially American tale of a group of outmanned, outcast insurgents working on the margins, forced to break with the old way of doing things and in the process creating a brasher, more exciting version of the mainstream—a mainstream that then remade itself in the insurgents’ image. And Sid Gillman, Sonny Werblin, and Al Davis—three Jewish men—were among the AFL’s boldest and most creative innovators, and through the AFL had among the greatest impacts on the shape, success, and direction of the Super Bowl you will watch on Sunday night.

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