Longreads

In an excerpt from Tad Friend’s new memoir, Cheerful Money, he explains the proper way to say “tomato,” where his family’s money went, and what makes him a Wasp.

Every two weeks, on average, someone jumps off the Golden Gate Bridge. It is the world’s leading suicide location. In the eighties, workers at a local lumberyard formed “the Golden Gate Leapers Association”—a sports pool in which bets were placed on which day of the week someone would jump. At least twelve hundred people have been seen jumping or have been found in the water since the bridge opened, in 1937, including Roy Raymond, the founder of Victoria’s Secret, in 1993, and Duane Garrett, a Democratic fund-raiser and a friend of Al Gore’s, in 1995.