And yes, every time I talk to a Valley person about this they go on about how marketers want more data and they’ll pay for it, and they want to know everything about a person and oh man do you know how much advertisers would pay for this data? Well, yes, I do. But I guarantee you, YOU DO NOT KNOW. They have fixed budgets. I could tell you EXACTLY how much they will spend, because I spend that money. It is not bottomless. The endless quest for advertisers to know everything about their customers may never end, but its budgets will not increase forever. We will pick the best 3-10 data sources and stick with them.
PUBLISHED: April 3, 2011
LENGTH: 7 minutes (1987 words)