A Brief History of PR Disasters By Abercrombie & Fitch
In many ways, Jeffries’s most impressive accomplishment was not the signature Abercrombie style but the signature Abercrombie attitude, with its bluntly brash appeal. As one former employee put it, “The only bad news was no news. Controversy was what you wanted.” Consequently, the list of PR disasters past and present is too lengthy to fully […]
