Its earliest citation in the Nexis computer files is from an editorial in The New York Times on Oct. 21, 1984, about the Reagan-Mondale televised debates. ”Tonight at about 9:30,” wrote the editorialist, ”seconds after the Reagan-Mondale debate ends, a bazaar will suddenly materialize in the press room. . . . A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won’t be just press agents trying to impart a favorable spin to a routine release. They’ll be the Spin Doctors, senior advisers to the candidates. . . .”
Where Does the Term “Spin Doctor” Come From?