Matt Giles | Longreads | October 2017 | 7 minutes (1,769 words)
When Erik Malinowski was wrapping up the proposal for what would eventually become Betaball: How Silicon Valley and Science Built One of the Greatest Basketball Teams in History, he happened to spot the latest cover story for the New York Times Magazine and his heart nearly stopped. The feature, written by Bruce Schoenfeld in March 2016, detailed the rise of the Golden State Warriors through the guise of its front office and the team’s devotion to analytics and data, which sounded much like the book Malinowski was trying to pitch.
“I was gutted at first,” says Malinowski, a prolific freelance writer who also hosts one of the most insightful and interesting sports writing newsletters. “I thought [the New York Times Magazine] blew up my spot. The story’s framework was in parallel of what I was proposing with book.” But then he took a step back and realized there was so much more to the rise of the Warriors (which has won two of the last three NBA titles) than could be covered in just one magazine piece. It was proof of concept: “If the New York Times Magazine put a story on the Warriors on the cover, then this is a thing people want to read about.”
One year later, Malinowski’s book is a deep-dive into not only the fraught history of the Warriors’ franchise, a once proud team at the NBA’s founding that had been reduced to a bumbling and mismanaged group of castaways, but also a team that had essentially redefined the NBA. Sure, having a player like Steph Curry, a once-in-a-generation talent with endless range, helped fuel its rise, but Malinowski also details how the Warriors helped to drag basketball into the modern age—and, in the process, transformed into an annual title contender.
I recently spoke with Malinowski about the ordeals of writing his book, whether this type of embedded sports journalism is still possible, and why the Warriors represent not just a shift in playing style but also political and societal awareness. Read more…