Cod Roe Paste: It Ain’t Popular Here, Boo Boo
Cecilia Sajland, marketing manager for Kalles, said, “We wanted to show other nationalities’ incomprehension when it comes to very Swedish tastes like Kalles,” adding, “We wanted Swedes to feel unique and proud of the brand and the taste.” The recipe for Kalles was sold by a peddler to Abba Seafood, a defunct Swedish company, in […]