Silicon Valley loves to disrupt industries by inventing things that already exist. Remember when Lyft invented buses? Good times. And just recently, the exec in charge of Apple retail announced that instead of “stores” their… stores… are now referred to as “town squares.”
Well, two tech bros are here with a new disruption to… the bodega industry. (I know, hold on, we’ll come back to this.) It’s so innovative, so fresh, so new, they named it…
They literally named it after the thing they’re aiming to “make obsolete.”
But wait, it gets better.
Per Fast Company:
Bodega sets up five-foot-wide pantry boxes filled with non-perishable items you might pick up at a convenience store. An app will allow you to unlock the box and cameras powered with computer vision will register what you’ve picked up, automatically charging your credit card.
It’s not even a bodega. It’s a vending machine.
These jabronis even have the audacity to make their logo a cat, a tribute to the omnipresent bodega cats they’re seeking to make homeless.
And of course because 90 percent of Twitter users are journalists and 90 percent of journalists live in New York City (these are not real statistics, don’t @ me), Twitter was not having Bodega™. Read more…