Burger King likes being edgy, Schwan says, and it has proved that it doesn’t mind doing things that might make other brands blush. In August, as the company pushed a new spicy version of its chicken fries—a cult favorite the chain returned to the menu after a flood of social media requests—it tweeted a picture […]
Collectors Weekly: Who started the music industry’s billboard trend?
Landau: As far as I can tell, it was the Doors in 1967 for their debut album. I talked with Jac Holzman—the head of Elektra Records who signed the Doors—while writing my book. In 1967, he had just come out here from the East Coast and opened an office on La Cienega Boulevard, not far from Sunset Boulevard, and it occurred to him that billboards were being used for everything except promoting records and music. A lot of radio stations where popular disc jockeys worked were farther east on Sunset, and he knew they drove on the Strip, and that the entertainment industry in general was based there.
