Search Results for: tech

The Anatomy of a Tweet

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“For all the possibilities of APIs, there are also limits. Another tweet field, ‘withheld_copyright,’ if set to ‘true,’ lets you know that a tweet is in trouble—that its content has raised flags and hackles over copyright. The text of the tweet, in that case, may be suppressed. The ‘withheld_in_countries’ field can provide a list of the nations in which the tweet is banned. Another field has a telling name: ‘possibly_sensitive.’ It’s set to either true or false. The field indicates whether a tweet links to potentially offensive things such as ‘nudity, violence, or medical procedures.’ (If ever you wanted a snapshot of our world’s anxieties in three terms, there you have it.) As a user you can check a box on your profile so that the media you link to is automatically flagged this way. If you don’t, you risk having your pictures of your medical procedure marked as objectionable by an offended reader and thus put ‘in review,’ the Twitter version of limbo.”

Paul Ford, in Bloomberg Businessweek, on the metadata of a tweet and what makes Twitter work. Read more from Ford.

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Cover via Richard Turley

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An SNL Sketch Comes Down to the Wire

“As Rhys was watching down the final cut, he noticed two errors: one shot slipped into the cut without being ‘un-squeezed’ and another repositioned shot had lost its repo. We all know that these kinds of errors happen all the time, but they rarely happen when you are literally gun-to-the-head, minutes away from a live broadcast.

“It’s now well past 11:30pm — but our spot technically wasn’t airing until after the 2nd commercial so we’re basically in penalty time. Rhys is racing to explain to Adam over the phone which shots need to be fixed. Now remember: I hadn’t slept in what feels like days at this point and all I recall is Adam working his stylus at lightning speed, whispering to himself, ‘It’s gonna be close…it’s gonna be reeeeal close…’”

Alex Buono, director of photography for Saturday Night Live’s film unit, on the making of the recent Wes Anderson horror movie parody—and a very tight deadline to get it on the air. Read more on SNL in the Longreads Archive.

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How a San Francisco Startup Dies

“In meetings on Sand Hill Road, Latour says, nearly everyone expressed enthusiasm for Everpix’s product. But one by one, they turned him down. After two meetings with one well-known firm, a partner sent Latour an email. ‘You guys seem to be a spectacularly talented team and some informal reference checking confirmed that, but everyone here is hung up on the concern over being able to build a >$100M revenue subscription business in photos in this age of free photo tools.’ Said a partner at another firm: ‘The reaction was positive for you as a team but weak in terms of whether a $B business could be built.’

“As time ran out, hopes diminished. ‘It succeeded in every possible way,’ said Jason Eberle, who built the web version of Everpix, ‘except for the only way that matters.’”

Casey Newton, for The Verge, on the life and death of Everpix, a beloved product that failed to stay afloat. Read more on tech.

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Everpix Was Great. This Is How It Died.

Longreads Pick

When the math and business model don’t quite work out for a tech startup, even if the product is beloved:

While its talented team obsessed over the look and features of its product, user growth failed to keep pace. Starting in June, Latour tried to raise $5 million to give Everpix more time to become profitable. When those efforts faltered, he began pursuing an acquisition. Everpix had tentatively agreed last month to be acquired by Path, according to a source close to the social network. But Path’s executive team killed the deal at the last minute, leaving Everpix adrift.

Source: The Verge
Published: Nov 5, 2013
Length: 11 minutes (2,861 words)

A Longreads Guest Pick: Rebecca Hiscott on Mark Harris's Profile of Director Spike Jonze

Rebecca Hiscott is a graduate student at NYU and a features writer for Mashable.

I’m still marveling at ‘Him and Her’ by Mark Harris from the Oct. 14 issue of New York magazine. The piece is both a nuanced profile of director Spike Jonze — despite Joaquin Phoenix’s stony-faced cameo on the cover — and an eye into the making of Her, the quasi-sci-fi movie that aspires to be ‘a cautionary meditation on romance and technology’ and ‘a subtle exploration of the weirdness, delusiveness, and one-sidedness of love.’ The narrative follows Jonze through the process of writing, shooting and editing the film, and his subsequent efforts to correct a cinematic gamble that hasn’t paid off. Harris’s lush prose mimics Jonze’s aesthetic as a filmmaker, which the author describes as ‘disarmingly sincere, and melancholy in surprising places”; the article also has an evocative opening scene that perfectly captures the spirit of the film and its enigmatic director.

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Him and Her

Longreads Pick

A Longreads Guest Pick from Rebecca Hiscott, a graduate student at NYU and a features writer for Mashable:

“I’m still marveling at ‘Him and Her’ by Mark Harris from the Oct. 14 issue of New York magazine. The piece is both a nuanced profile of director Spike Jonze — despite Joaquin Phoenix’s stony-faced cameo on the cover — and an eye into the making of Her, the quasi-sci-fi movie that aspires to be ‘a cautionary meditation on romance and technology’ and ‘a subtle exploration of the weirdness, delusiveness, and one-sidedness of love.’ The narrative follows Jonze through the process of writing, shooting and editing the film, and his subsequent efforts to correct a cinematic gamble that hasn’t paid off. Harris’s lush prose mimics Jonze’s aesthetic as a filmmaker, which the author describes as ‘disarmingly sincere, and melancholy in surprising places”; the article also has an evocative opening scene that perfectly captures the spirit of the film and its enigmatic director.”

Published: Oct 6, 2013
Length: 25 minutes (6,477 words)

What the Smartphone Is Doing to Fiction

“There’s nothing worse for plots than cellphones. Once your characters have one, there’s no reason for them to get lost or stranded. Or miss each other at the top of the Empire State Building. If you want anything like that to happen, you either have to explain upfront what happened to the phones or you have to make at least one character some sort of manic pixie Luddite who doesn’t carry one.”

Rainbow Rowell and other authors discuss the effect of technology on their work (New York Times). Read more on tech in the Longreads Archive.

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Photo: nseika, Flickr

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“I did have an interesting (unattributable, of course) briefing from someone very senior in one West Coast mega-corporation who conceded that neither he nor the CEO of his company had security clearance to know what arrangements his own organization had reached with the US government. ‘So, it’s like a company within a company?’ I asked. He waved his hand dismissively: ‘I know the guy, I trust him.’”

“Do MPs and congressmen have any more sophisticated idea of what technology is now capable of? Could they, as supposed regulators, also decipher such documents? A couple of weeks ago I asked the question of another very senior member of the British cabinet who had followed the Snowden stories only hazily and whose main experience of intelligence seemed to date back to the 1970s. ‘The trouble with MPs,’ he admitted, ‘is most of us don’t really understand the Internet.’”

Guardian editor Alan Rusbridger, in New York Review of Books, on who we trust and what we know when it comes to technology and spying. Read more on spying.

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Photo: Wikimedia Commons

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“In the jargon of economics, the demand for therapeutic drugs is ‘price inelastic’: increasing the price doesn’t reduce how much the drugs are used. Prices are set and raised according to what the market will bear, and the parties who actually pay the drug companies will meet whatever price is charged for an effective drug to which there is no alternative. And so in determining the price for a drug, companies ask themselves questions that have next to nothing to do with the drugs’ costs. ‘It is not a science,’ the veteran drug maker and former Genzyme CEO Henri Termeer told me. ‘It is a feel.’”

– An examination of how pharmaceutical companies determine the price of drugs. Read more on medicine in the Longreads Archive.

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Photo: Rennett Stowe

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How Google Used a ‘Double Irish’ and ‘Dutch Sandwich’ to Shave $2.2 Billion from Its Tax Bill

Longreads Pick

The story of how Ireland became a global hub for tax avoidance, with companies including Google, Apple, Intel and others all taking advantage. Feargal O’Rourke is credited with helping create an environment where companies can come to Ireland to avoid taxes they’d face in their home countries:

“Under no circumstances is Ireland a tax haven,” O’Rourke said recently at his corner office on the River Liffey in Dublin, a ritual stop for many tech companies in their Irish quest. “I’m a player in this game and we play by the rules.”

Source: Bloomberg
Published: Oct 28, 2013
Length: 12 minutes (3,021 words)