Search Results for: tech

Weighing Big Tech’s Promise to Black America

Longreads Pick

“Floyd’s killing sparked widespread protests in the streets and calls for racial justice in Fortune 500 boardrooms. But while corporate America’s official responses often felt like crisis PR disguised as philanthropy, Netflix’s approach stood out.”

Source: Wired
Published: Oct 5, 2021
Length: 24 minutes (6,014 words)

Does Technology Have a Soul?

Longreads Pick

“Today, as AI continues to blow past us in benchmark after benchmark of higher cognition, we quell our anxiety by insisting that what distinguishes true consciousness is emotions, perception, the ability to experience and feel: the qualities, in other words, that we share with animals.”

Published: Aug 24, 2021
Length: 9 minutes (2,392 words)

The Ingenious Ancient Technology Concealed in the Shallows

Longreads Pick

But for over a generation now, the number of salmon returning to the coast of British Columbia has fallen sharply, due to more than a century of commercial fishing and development. In addition, climate change is threatening the ecosystem itself. This strikes at the heart of both Indigenous communities and society as a whole. If not the continued return of the salmon, what will the future bring?

 

Source: Hakai Magazine
Published: Aug 3, 2021
Length: 14 minutes (3,500 words)

When the Techies Took Over Tahoe

Longreads Pick

“Cross-country skiing past a trail post carved with the words “Locals Only” doesn’t feel good. Neither does being evicted mid-pandemic because someone with more money wants to move in. Both beg a very American question that’s long been asked at the intersection of rural and urban, between the haves and have-nots.”

Source: Outside
Published: Apr 15, 2021
Length: 19 minutes (4,804 words)

The Reluctant Bomb Technicians of Sinjar

Longreads Pick

“The three of them had become part of a team that would clear the land they grew up on of the death ISIS had strewn there, beginning to reclaim it for Iraq’s displaced Yazidis to one day return home.”

Author: John Beck
Published: Feb 13, 2021
Length: 28 minutes (7,066 words)

The Unseen in a Pandemic without Technology

Getty Images

Zoom has become a lifeline for many people during the COVID-19 pandemic. But what if you’re not allowed to use it? Michael Barajas explains in The Texas Observer that the majority of Texas state lockups still don’t have video visitation, and, with in-person visitation suspended, thousands of people have spent nine months in near-total isolation from their families. For the children of inmates, this can be particularly difficult — at a young age not seeing a parent for a long time can render them a stranger: “Justin still tries to communicate by phone with his son but months without seeing each other has made him painfully distant.” Visitation is a lifeline even for those without children, with the social ties it creates vitally important to rehabilitation, especially during frightening times —  more people incarcerated in Texas are dying “from COVID-19 than in any other prison system.” Without the comfort of family, even via video, mental health in prisons has faced an inevitable decline. 

Even before the pandemic hit, suicides and suicide attempts inside the Texas prison system were already the highest they’d been since the 1990s. By September of this year, more people incarcerated by TDCJ had taken their own lives than in all of 2019. One of them was Ricky Hernandez, 26, who struggled with mental illness throughout his life, according to his family. Treatment records show Ricky was hospitalized for a major depressive disorder and put on multiple psychiatric medications before he entered prison in 2017 on charges of harassment and violating a protective order. Henry, his older brother, says that Ricky struggled in prison because of his illness. To try and cheer him up, a big group of family members used to visit him every other week at the Coffield Unit, the East Texas prison where he lived in solitary confinement

“It was always me, my mom, some aunts, our brother and sisters, just as many as could make it because we knew he liked seeing us,” Henry says. At the start of most visits, his brother seemed on edge, eyes darting around the room, but usually seemed to relax somewhere in the middle, he says. “I think we helped settle him down.” 

Henry says his brother stopped writing as frequently after visitation stopped in March. Prison officials called the family in early May to say Ricky had tried to take his own life. Then, on May 22, Ricky was “discovered unresponsive and hanging in his cell,” according to a report the prison filed with the Texas Attorney General’s Office. After his death, someone housed near Ricky wrote to the family claiming that officers hadn’t checked on him for hours before his death. For months, Henry has called the prison system’s Office of the Inspector General (OIG), which investigates deaths in custody, asking whether his brother was treated for mental illness or checked on by guards the day he died. They have yet to give him any answers. OIG did not respond to the Observer’s questions about Ricky’s death.

 

Read the story

Did a Chinese Hack Kill Canada’s Greatest Tech Company?

Longreads Pick
Published: Jul 1, 2020
Length: 13 minutes (3,473 words)

Black and Brown Tech Workers Share Their Experiences of Racism on the Job

Longreads Pick
Published: Jun 24, 2020
Length: 14 minutes (3,558 words)

McDonald’s Starts Serving McTech to Survive in the Modern Age

McDonald's arches under renovation. (VCG/VCG via Getty Images)

In a fascinating story about food and innovation for Bloomburg Businessweek, Thomas Buckley and Leslie Patton write about how McDonald’s CEO Steve Easterbrook has been implementing some revolutionary changes to the fast food chain’s business model. Easterbrook wants, they say, “to reclaim the company’s image as a beacon of innovation, a designation McDonald’s hasn’t enjoyed since roughly the Truman administration.” Despite pushback from some franchise owners, the multibillion dollar company is trying to pull customers back from places like Five Guys and Chipotle by adding Uber Eats, item customization, and hoping to remake stores into data harvesting systems. To show how these programs fit into the company’s history, the authors describe the technological innovations that allowed McDonald’s to expand from a single tiny California burger stand into a titanic brand that feeds 1% of the human population. Even if you don’t eat at McDonald’s, it’s interesting to read about the struggles of a seemingly ever-present global brand that, like Coke and Nestle, has shaped the health of our species, and diluted many countries’ regional identity to a form as dull and predictable as the pink slime that becomes a chicken nugget. Now the challenge is for McDonald’s to rebuild itself into what the authors call “the Amazon of excess sodium.”

Easterbrook’s strategy so far has been vindicated by the numbers. That tailwind is breathing new life into the business. Strong drives 40 miles from his home in Aurora, Ill., every morning to be at his desk by 6 a.m., where he and a handful of other masochistic early risers blast rousing tunes by Journey or Adele on a Bose sound system to get the day going. It’s a routine they began after moving into the new head office, a $250 million building replete with sofa pods in the red and yellow McDonald’s color scheme, an amphitheater, rooftop terraces, and thousands of antique and modern Happy Meal toys locked inside cased glass like priceless museum specimens. Easterbrook opened the office in June of last year in a bid to attract young, tech-forward talent.

In March, McDonald’s acquired artificial intelligence startup Dynamic Yield, headquartered in New York and Tel Aviv, for $300 million—the company’s largest acquisition in 20 years. The burger chain had been testing the machine learning software on drive-thrus at four restaurants in Florida, where screens automatically updated with different items based on the time of day, restaurant traffic, weather, and trending purchases at comparable locations. That technology has been deployed at 8,000 McDonald’s and counting, with plans to be in almost all drive-thrus in the U.S. and Australia by the end of the year, Easterbrook says. The deal signaled an ambition to align the chain with the same predictive algorithms that power impulsive purchasing on Amazon.com or streaming preferences on Netflix. In April, McDonald’s acquired a minority stake in New Zealand-based mobile app vendor Plexure Group Ltd., which helps restaurants engage with diners on their phone with tailored offerings and loyalty programs. The effort falls into the consumer-goods industry’s wider trend toward micromarketing, which has proved effective in driving sales.

In early September, McDonald’s said it was buying Silicon Valley startup Apprente Inc., a developer of voice-recognition technology. The idea is to help speed up lines by eventually having a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. The deal for Apprente is McDonald’s third such investment in a technology business in the past six months as the company shakes off a tamer takeover strategy that for decades had focused on buying and selling restaurants from or to operators. McDonald’s is pursuing this new business model even as the latest burger trends steal the buzz from its offerings. Beyond fashionable vegan patties, a new and daunting foe is the fried chicken sandwich at Popeyes Louisiana Kitchen (a Miami-based chain owned by the same company that controls Burger King), which became a national obsession when it was introduced in the U.S. in August.

Read the story

McDonald’s CEO Wants Big Macs to Keep Up With Big Tech

Longreads Pick
Published: Sep 25, 2019
Length: 13 minutes (3,370 words)