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How Did HGTV ‘Stars’ Become Celebrities?

Chip and Joanna Gaines (Photo by Mireya Acierto/FilmMagic)

Home and Garden Television, better known as HGTV, has forged a reputation as a television ratings giant in the past couple of years, more than two decades after the channel launched in 1994. Late last year, Kate Wagner noted the timeliness of the channel’s launch, given its niche — real estate as reality television programming: it surfaced amid the Clinton administration’s push for “huge mortgage reforms in order to stimulate growth in the home-building sector and provide more housing for lower-income Americans.” As home sales spiked, HGTV offered a glimpse into “the national home-buying and home-selling fervor,” Wagner wrote.

And interest in the channel’s offerings has not waned. Last year, an academic design journal devoted an entire issue to “Learning from HGTV.” An academic paper in American Quarterly in 2012 noted that HGTV briefly “became the object of public scorn” in the wake of the collapse of the housing market, as Americans found the programming “complicit” for its tendency to depict homes as “investments.” But it survived, and even thrived, as the players in its shows land celebrity magazine cover after cover.

Brooks Barnes, in his monthly “Scene Stealers” column for the New York Times Style section this weekend, noted that Tarek and Christina El Moussa, the couple in one of its hit shows, Flip or Flop, were featured on the cover of In Touch Weekly at least 14 times, with more than 90 articles on them.

“Puzzled, I asked a few Hollywood publicists if they could explain why the celebrity news media cared so much about the El Moussas. The head of publicity for one big studio responded, ‘Is that a fragrance?’” Barnes wrote.

Barnes sees the El Moussas as “fascinating — not as newsmakers, but as a window into the evolving celebrity news business.” A former US Weekly and Hollywood Reporter editor tells him the evolution is due to “the effects of a culturally divided America.”

Barnes explains President Donald Trump is divisive; tabloid magazines catch heat for putting him or his relations on their covers. The Kardashians’ ratings “have plummeted,” and “most movie stars have little tabloid tread left on them,” he adds, noting that Jennifer Aniston is still not pregnant. Plus, there’s the hunger for clicks in our age of digital news: “If there is no news, just glom onto something tiny. In Touch recently did an entire article about a basic Instagram post by Mr. El Moussa. (See it here!’),” Barnes wrote.

Over on The Ringer, Amanda Dobbins wrote late last year, in a piece titled “The End of Celebrity As We Know It,” that more than three million people regularly watch Flip or Flop, “which is more than the number of people who saw Will Smith’s most recent movie or bought Lady Gaga’s album.” She interviewed Lindsey Weber of the podcast Who Weekly, which regular discusses HGTV stars: “Anyone can do anything on the internet now. So now we have all these people that just exist because we have a democratic platform where anyone can do something that makes them notable,” Weber told her. Dobbins concluded, “If you are looking for a career change right now, you could do worse than midlevel celebrity; the market has never been more open.”

But is the rise of HGTV celebrities a window into, or a reprieve from, a “culturally divided America”? Read more…

The Addicts Next Door

Longreads Pick

Margaret Talbot reports on the opioid epidemic in West Virginia. There, the overdose rate is the highest in the United States and many are fighting to help loved ones, friends, neighbors, and sometimes complete strangers get healthy. Among several sources, she profiles an emergency paramedic who routinely sees to multiple overdoses a day (sometimes the same people on repeat). A team of moms called “The Hope Dealers” drives addicts hours away to get the treatment they need. A 71-year-old doctor offers free public classes on how to administer a drug called Narcan which reverses the effects of overdoses that have become commonplace. All this in an opioid epidemic fuelled by cheap highs and small-town despair over limited prospects.

Source: The New Yorker
Published: Jun 5, 2017
Length: 46 minutes (11,676 words)

The Essay Will Feel Like It’s Killing You

Photo by Curtis MacNewton (CC BY-SA 2.0)

At Catapult, Porochista Khakpour reflects on her desire to write — about anything other than being Iranian-American. Deeply conflicted about speaking from her perspective as an Iranian-American, she says, “Remind yourself that when the performance is honest two things happen: The essay will feel like it’s killing you and the ending will not be what you thought it might be. Learn to respect more than resent those parallel planes of living and the rendering of living.”

Begin by writing about anything else. Go to the public library in your Los Angeles suburb and ask for all the great books people in New York City read, please. Wonder if the reference librarian knows a living writer and ask her what would a living writer read—and an American one, please. When she realizes you are still single digits and asks, Where are your parents, young lady? don’t answer and demand Shakespeare and take that big book home and cry because you can’t understand it. Tomorrow, go back to reading the dictionary a letter at a time and cry because you can’t learn the words. (Ask your father if you will cry daily for the rest of your life and remember his answer decades later: When you are older you will care less about things.) Pray to a god you still believe in that you will once more avoid ESL with all its teachers who look to you with the shine of love but the stench of pity: refugee, resident alien, political asylum, immigrant, foreigner the only words you know that you don’t want to know.

Write about it and make sure you keep writing about it. Plan out three more books and call it the end; each and every one is about Iranian-America. Write all the secrets like every essay is a suicide note: one that reveals your Zoroastrian name is a fraud and you are a Muslim and watch everyone applaud it, from all sorts of people online to your own father who gave you your name. Wonder if anyone is reading properly. Put “Iranian American refugee” in your Twitter profile, the way all the other refugees are doing. Question if this is empowering. Imagine you’ve been throwing yourself off a cliff every time you’ve been writing, but it’s hard to know if you are killing yourself or trying to fly. Wonder if a cliché like that is all you’ve got. Wonder if the death you’ve been imagining is just you becoming a bad writer.

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What Alex Jones and Amanda Chantal Bacon Have in Common

(Stefanie Keenan/Getty Images for Girlboss)

I imagine it’s hard to interview Amanda Chantal Bacon. When Molly Young arrives at her house, the Moon Juice guru doesn’t answer her knock, but instead, politely, calmly, asks Young to remove her shoes. What follows is a feature for the New York Times Magazine that shows how easy it is to make fun of wellness and and how hard it is get to the heart of it. Read more…

The Teenage Dreamland of ‘Twin Peaks’

A.N. Devers | Longreads | May 2017| 9 minutes (2,206words)

When the first episode of Twin Peaks aired, I didn’t see it. It was the spring of 1990 and I was in shock. My grandfather and grandmother had just died unexpectedly of different causes less than twenty-four hours apart, on April 1st and 2nd, respectively. I was 12 years old and felt as if I was in a fever dream. Their deaths were ghastly and remarkable and strange and heart wrenching and I felt like for two weeks my body had left the earth, a pre-teen balloon, floating above their home of Ft. Worth, Texas watching streams of mourners as they arrived with potato salad and Ricky’s BBQ and chocolate cake.
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My Electric Bike is Not ‘Cheating.’ And It Could Replace Cars for Millions of People

Boy learning to ride a bicycle
Learning to Ride a Bike via Wikimedia

“Hey, no fair! You’re cheating!”

The guy was wrapped head to toe in black Lycra. He had clip-in cleats and a racing helmet. I was wearing a skirt and blue suede shoes. He was annoyed because I’d passed him. He was riding hard, I could see his effort and as I pulled out on the left, I could hear him breathing.

This stretch of road doesn’t look like much, but it’s an uphill grade. When I’m heading into town, I hit it from a right turn or a full stop, both of which kill my momentum. It’s nowhere near the gut emptying climb before you reach my house, but it’s not a coast, either. Road bike guy had probably come from the park at sea level; he’d likely been climbing for a mile already. Read more…

The Top 5 Longreads of the Week

A new room in the maternity ward of Maine Medical Center. (Photo by Shawn Patrick Ouellette / Portland Press Herald via Getty Images)

This week, we’re sharing stories from Renee Montagne, Nina Martin, Alex Tizon, Mary Mann, Rachel Kaadzi Ghansah, and Andy Newman.

Sign up to receive this list free every Friday in your inbox. Read more…

The Circle of Las Vegas Life Is One Never-Ending Buffet

Las Vegas is a twinkling, cream-filled temple of excess where millions of pounds of food go to waste each year. At Eater, John Semley profiles the multi-generational family business that turns casino food waste into the slop that puts fattened pigs back on Vegas buffet plates. R.C. Farms is high-tech, smelly and growing. And that smoked pork shoulder sure is good.

Most importantly, the new facility’s located on landfill property 30 miles north of the city, far away from the prying eyes of tourists and hypersensitive noses of neighbors populating new suburb developments. The Combs boys seemed baffled — and slightly annoyed — by the effect that exurban sprawl had on their dad’s farm. “As the city developed, and encroachment came all around them,” Hank told me, “we would go down to city council meetings and just tell ’em: ‘We’re not moving.’ They’d go ahead and approve the developments anyhow. Right next to him. They have three schools right near there, within a mile.” (The proximity to the farm earned one of these schools the unfortunate nickname “Pigsty High.”) It’s a problem they hope to avoid with their new facility, located on landfill property, surrounded by industrial parks. “That’s the reason we’re here,” Hank noted. “You don’t see a lot of people.”

Hank estimates that the family company currently handles about 15 percent of buffet food waste in Las Vegas. The actual amount is tricky to tabulate, as the total tonnage of food that isn’t diverted to the farms isn’t calculated. “We really don’t know the true number,” Hank said. “Some of these hotels are throwing out eight tons of food a day!”

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Rich Teeth, Poor Teeth: Life Along the Dental Divide

A free, two-day clinic in Salisbury, Maryland drew thousands in desperate need of dental care. (Photo by Linda Davidson / The Washington Post via Getty Images)

She means well, but I dread the dental hygienist. The judgmental tone in her voice is probably just exhaustion; the only dentist I can afford to see has an office that’s a in perpetual spin of budget-seeking patients. I’m one of scores of people who’ll sit her the chair today, and whenever I leave, I hear someone standing at the dreaded reception desk trying to argue their way out of a bill in an embarrassed tone.

Sometimes I’m in that corner too, wheeling and dealing for a way to swing basic treatments with money I don’t have. To my shame, I often go months or even years between routine cleanings, opting to spend money on debt or bills or food instead.
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They’re (Almost) All Good Tweets, Brent

Meet the man behind the ratings: Matt Nelson, college sophomore and creator of WeRateDogs. In Esquire, Megan Greenwell traces the evolution of WeRateDogs from spur-of-the-moment joke to data-driven fav-machine and profiles its creator, who’s always been driven to win — whether at golf, Easter egg hunts, or Twitter.

Stories about social-media fame are generally told as stories about happy accidents—an unknown user posts something intended for a few friends, but through some act of providence or alchemy it “goes viral” and turns its creator into a star overnight. That is not the story of WeRateDogs. To Matt Nelson, Twitter has always been a game to be won.

Of course, to Nelson, everything has always been a game to be won. His sister, Amanda, now twenty-two, was the academic star; she graduated this year from the University of Michigan. His brother, Mitchell, now seventeen, was the laid-back one; he just finished his junior year in Charleston, West Virginia, where the Nelsons moved when Matt was eight. Matt, his mother Barbra said, was “the intense one.”

“As a kid, he was very competitive no matter what was going on,” she said. “It could be as simple as Easter-egg hunting, and he wanted to win at all costs. Not every event in your family can be a competition; it doesn’t always go over well with your siblings.”

“If breathing was a competitive sport, it would be his goal to out-breathe everyone,” his dad, Mark, added.

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