Search Results for: education

A Brief History of PR Disasters By Abercrombie & Fitch

In many ways, Jeffries’s most impressive accomplishment was not the signature Abercrombie style but the signature Abercrombie attitude, with its bluntly brash appeal. As one former employee put it, “The only bad news was no news. Controversy was what you wanted.” Consequently, the list of PR disasters past and present is too lengthy to fully detail, but the more notable flare-ups include the following: the quickly recalled line of Asian-themed T-shirts, which featured men in rice-paddy hats and cartoonishly slanted eyes; a line of thongs, marketed to girls as young as 10, with the words wink-wink on the crotch; an issue of A&F Quarterly that included a user’s guide to having oral sex in a movie theater; and the disingenuous joke-apology to critics that appeared in the same periodical in 2003: “If you’d be so kind, please offer our apologies to the following: the Catholic League, former Lt. Governor Corrine Wood of Illinois, the Mexican American Legal Defense and Education Fund, the Stanford University Asian-American Association, N.O.W.”

In 2010, Michael Stephen Bustin, a former pilot of the Abercrombie corporate jet, filed a lawsuit against Abercrombie in a Philadelphia federal court, claiming he’d been unfairly dismissed because of his age. (He is in his mid-fifties.) Abercrombie & Fitch settled with Bustin, but not quickly enough to prevent the disclosure, by Bustin’s lawyers, of a 40-plus page Abercrombie “aircraft standards” manual, a copy of which leaked online.

Included in the manual are rules on crew apparel (the male staff, hand-selected by a New York modeling agency, were to wear a “spritz” of Abercrombie 41 cologne and boxer briefs under their jeans), the specific song to be played on return flights (“Take Me Home,” by Phil Collins), and the way the toilet paper in the aft lavatory should be rolled (never exposed; end square neatly folded). If Jeffries makes a request, the crew is always to respond with “No problem” instead of “Yes” or “Sure.”

It’s Fashion Week in New York, and in New York magazine, Matthew Shaer looks at the rise and fall of retailer Abercrombie & Fitch, which is attempting to reposition itself in a the current market, where stores like H&M have found success. A+F CEO Mike Jeffries helped rebrand the company in the ’90s to much success, but has unable to keep the company up with a changing consumer market. Read more business stories at Longreads.

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Photo: Daniel Spills

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Inside the Iron Closet: What It’s Like to Be Gay in Putin’s Russia

Longreads Pick

Violence, threats and living in fear that things are only going to get worse:

“Something is coming,” says Pavel. What it will be, he’s not sure. He’s worried about “special departments” in local police stations, dedicated to removing children from gay homes. He’s worried about a co-worker discovering him. He is worried about blackmail. He is worried, and he does not know what else to do. He wishes he could fight, but he doesn’t know how. Sign a petition? March in a parade? Pavel would never do that now. “My children,” he murmurs. “This law,” he says, referring to the ban on “propaganda.” “If something happens, it touches only me. And I can protect myself.” But the next law: “This is about my child. My baby.” If the next law passes, they will leave. The two women are doctors and Nik works in higher education, careers that will require new certification. Which means that only Pavel, a manager for the state oil company, will be able to work right away. They will be poor, but they will leave. They might have to separate, Pavel and Irina and Emma to Israel, where Irina can become a citizen, Nik and Zoya and Kristina to any country that will take them. They might have to become the couples they pretend to be. For now, they are staying. “We’re going to teach them,” he says of his two little girls, Emma and Kristina. “How to protect themselves. How to keep silence.”

Source: GQ
Published: Feb 4, 2014
Length: 30 minutes (7,543 words)

From the Garden of Sex, Drugs, and Rock ’n’ Roll to the Yale English Department

You couldn’t see Skull and Bones from the seminar room in Linsly-Chittenden Hall, though it was directly across the street. But the building was much on my mind the afternoon of the reception and had been from the day I got to New Haven. To my 26-year-old self, it seemed nearly impossible that literature—Keats, Shelley, Shakespeare, Whitman—was sharing space with Skull and Bones. I did not know much about Bones, but I took it to be a bastion of reactionary America. The society reached out its withered hand to tap future Wall Street pirates, CIA agents, and the sort of State Department operatives who had leveraged us into Vietnam, where a number of my high-school buddies had gone to be maimed and worse.

At least the Skull and Bones building looked its part. They called it the Crypt—and it did look like it was designed by Edgar Allan Poe. It was all stone and metal, with no real windows, and doors of enormous weight. Those doors must have closed with the grimmest finality, though never in my five New Haven years did I see them open or shut.

Mark Edmundson, in the Chronicle of Higher Education, on his time at the Yale English department in the late 1970s. Read more from the Chronicle of Higher Education in the Longreads archive. 

Photo: Wikimedia Commons

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When Richard Sherman Met Pete Carroll

I was a high school junior when I first met him. I got pulled out of class unexpectedly to see him waiting in the hallway—Pete Carroll, national championship-winning head coach. We stood and talked there by the lockers for a few minutes. I’ll never forget that—USC’s head coach coming to recruit me at Dominguez High School in Compton in 2004. At the time, it was one of the coolest experiences of my life.

He said, “you’ve got the perfect size to be a lock-up corner.” I’d never heard that before: “lock-up” corner. I made ‘lockup2006’ my email address and used it until I got to college. I didn’t end up going to USC, because my mind was already made up to go to Stanford, and there was no way I was passing up the opportunity to get a Stanford education, but I could tell then there was something that separated Carroll from others coaches who recruited me. You could feel the positive energy, how upbeat he was and how much he believed in what he was saying. He had a different aura to him.

Richard Sherman, in Sports Illustrated (2014), on the Seattle Seahawks coach.

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Photo: Wikimedia Commons

What It’s Like to Grow Up Gay in Russia

Edited by Masha Gessen and Joseph Huff-Hannon | OR Books | February 2014 | 11 minutes (2,575 words)

 

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This week we are proud to feature a chapter from Gay Propaganda, a collection of original stories, interviews and testimonials from LGBT Russians both living there and in exile. The book was edited by Masha Gessen and Joseph Huff-Hannon, and will be published by OR Books in February. We’d like to thank them for sharing this chapter with Longreads Members. 

 

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TATIANA ERMAKOVA

“I had a career in Russia, a nice apartment, friends, family. 

I sacrificed all that to be with Ana.”

I was born and grew up in Saratov, Russia. It’s a provincial town, built on a mix of old-fashioned Orthodox Christian values (which condemned homosexuality as a sin) and Soviet beliefs (when most people thought that homosexuality didn’t exist in the Soviet Society at all).

Both of my parents worked, and I was on my own a lot. I was a good kid, though. I did my homework, stayed home, and didn’t get into trouble. I was also shy and sometimes had a hard time socializing. My father was a history professor at the university, and my mom worked for a non-profit organization. Read more…

A Brief History of Class and Waste in India

Rose George | The Big Necessity, Metropolitan Books | 2008 | 28 minutes (6,900 words)

Below is a full chapter from The Big Necessity, Rose George’s acclaimed 2008 book exploring the world of human waste. The book will be reissued later this year with a new afterword. George’s 2013 book 90 Percent of Everything was featured previously on Longreads, and we’re thrilled to spotlight her work again.  Read more…

On the Far Side of the Fire: Life, Death and Witchcraft in the Niger Delta

Child Rights and Rehabilitation Center, Eket, Nigeria

Jessica Wilbanks | Ninth Letter | Fall/Winter 2013 | 27 minutes (6,860 words)

 

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One of our previous Longreads Member Picks, an essay by Jessica Wilbanks, is now free for everyone. “On The Far Side of the Fire” first appeared in Ninth Letter and was awarded the  journal’s annual creative nonfiction award. This is the first time it has been published online.

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The End of the Line: A Microbus Map of Damascus

Matthew McNaught | Syria Comment | June 2013 | 18 minutes (4,615 words)

Matthew McNaught taught English in Syria between 2007 and 2009. He now works in mental health and sometimes writes essays and stories. This piece first appeared in Syria Comment, and our thanks to McNaught for allowing us to republish it here. Read more…

My Tears See More Than My Eyes: My Son’s Depression and the Power of Art

Alan Shapiro | Virginia Quarterly Review| Fall 2006 | 20 minutes (4,928 words)

Alan Shapiro published two books in January 2012: Broadway Baby, a novel, from Algonquin Books, and Night of the Republic, poetry, from Houghton Mifflin/Harcourt. This essay first appeared in the Virginia Quarterly Review (subscribe here). Our thanks to Shapiro for allowing us to reprint it here, and for sharing an update on Nat’s life (see the postscript below).

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A Dangerous Mind

Longreads Pick

Examining the case and trial of Gilberto Valle, AKA the “cannibal cop,” a New York police officer who fantasized about kidnapping, killing, and eating women he knew with strangers, but who never acted on any of his plans:

On August 24, they discussed ways that Valle might kidnap another woman, Kristen Ponticelli, a recent graduate of Valle’s old high school whom he never met personally (Valle’s lawyers assume he just noticed her photo on Facebook). The next day, they moved on to Andria Noble. “If Andria lived near me, she would be gone by now,” Valle wrote. “Even if I get caught, she would be worth it.”

But there was no physical evidence from Valle’s home suggesting he was getting ready to kidnap or cook anyone—no oven large enough for a human, no cleaver, no homemade chloroform. Prosecutors had no proof he had a place in the mountains. They had no proof that Valle knew the identities of the three people he was chatting with. Valle never divulged the last names of any of the people whose photos he passed along (not even his wife’s) and never gave out any of their addresses, even after Moody Blues ­specifically requested one, and he haphazardly switched up details about their life stories and college educations.

Published: Jan 12, 2014
Length: 19 minutes (4,858 words)