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Considering the Wall

Max Adams | In the Land of Giants: A Journey Through the Dark Ages | Pegasus | October 2016 | 15 minutes (4,012 words) 

Below is an excerpt from In the Land of the Giants, by Max Adams. This story is recommended by Longreads contributing editor Dana Snitzky.

* * *

I am surprised when I come suddenly upon the Wall.

Just after dawn on a late November day the North Pennines air is rigid with cold. A thick hoar of frost blankets pasture and hedge, reflecting white-blue light back at an empty sky. The last russet leaves clinging to a copse of beech trees set snug in the fold of a river valley filter lazy, hanging drifts of smoke from a wood fire. The sunlight is a dreamy veil of cream silk.

I am surprised when I come suddenly upon the Wall. I have not followed the neat, fenced, waymarked route from the little village of Gilsland which straddles the high border between Northumberland and Cumbria, but struck directly across country and, with the sun in my eyes, I do not see Hadrian’s big idea until I am almost in its shadow. Sure, it stops you in your tracks. It is too big to climb over (that being the point), so I walk beside it for a couple of hundred yards. The imperfect regularity of the sandstone blocks is mesmerizing, passing before one’s eyes like the holes on a reel of celluloid. This film is an epic: eighty Roman miles, a strip cartoon story that tells of military might, squaddy boredom, quirky native gods, barbarian onslaught, farmers, archaeologists, ardent modern walkers and oblivious livestock. I am somewhere between Mile 49 and Mile 50, counting west from Wallsend near the mouth of the River Tyne. The gap in the Wall, when I find it, is made by the entrance to Birdoswald fort. Birdoswald: where the Dark ages begin.

There is no one here but me on this shining day. The farm that has stood here in various guises for around fifteen hundred years is now a heritage center. On a winter weekday I have Birdoswald to myself. Just me and the shimmering light and the odd chough cawing away in a skeletal tree. In places the stone walls of this once indomitable military outpost still stand five or six feet high. Visible, in its heyday, from all horizons, the Roman fort layout was built on a well-tested model: from above, it is the shape of a playing card, with the short sides facing north and south. Originally designed so that three of the six gates (two in each long side, one at either end in the center) protruded beyond the line of the Wall, the fort was not so much part of a defensive frontier, more a launching pad for expeditions, patrols and forays in the lands to the north. Rome did not hide behind its walls; the legions did not cower. Any soldier from any part of the Empire would have known which way to turn on entering the gate; where the barrack rooms would be; where to find the latrines and bread ovens; how to avoid the scrutiny of the garrison commander after a late-night binge or an overnight stay in the house of the one of the locals. Uniformity was part of the Roman project. Read more…

The 2017 Pulitzer Prize Winners

2017 Winner for Feature Photography. (E. Jason Wambsgans/Chicago Tribune/TNS via Getty Images)

The winners of the 2017 Pulitzer Prize were announced today — on the 170th birthday of Joseph Pulitzer — and though there were some surprises, the majority of the honors were bestowed on some of the year’s most talked about pieces of writing. For example, Colson Whitehead won for his ground-breaking work of fiction, The Underground Railroad. And C.J. Chivers of the New York Times snagged a Pulitzer for his heart-breaking portrayal of a soldier grappling with his life stateside in “The Fighter.”

The entire list of the other Pulitzer recipients can be found here, but below is a compendium of some of the celebrated works. Read more…

How Ayana Mathis Came to Own Her Ambition

Guernica has an essay by novelist Ayana Mathis about owning one’s writing ambitions, despite never really having felt entitled to them. In this excerpt from Double Bind: Women on Ambitionan anthology edited by Robin Romm, Mathis’s opens with an experience beyond her wildest dreams: A phone call from Oprah Winfrey, who tells Mathis her debut novel, The Twelve Tribes of Hattie, is a pick for Oprah’s Book Club. From there Mathis delves into the things that had held her back from reaching for great achievement, and sometimes still do: Her mother and grandparents stressing the importance of being reserved and never seeming hungry. The messages she received as a young black girl about not being deserving were often the opposite of what was promised to the much more privileged “lean-in crowd.”

Now we have arrived at the heart of the matter: the legitimization of desires. In order to write the novel, I’d had to first acknowledge that I wanted to write it, that I could and would write it. Why had it taken nearly forty years for me to understand that I had the right to my ambitions? This is not a question for the lean-in crowd. That conception, of leaning in, useful though it may be to some, is the province of the entitled classes. Women who come to the big boy’s table with education and privilege; perhaps just not quite enough to make more money, to have more power, to be more successful. This is an inadequate model that implies that the old hierarchies, the old systems of inclusion and exclusion, the old distribution of power and wealth are perfectly acceptable, it’s just that the ladies should be sitting at the big table too. I and mine are not lean-in women. Mine is a long and illustrious heritage of elegant survivalists and creative realists. We made our way without a road map, or even a road, as is the case for those of us who were, by virtue of race and class and gender, barred from the paths to success. We have dreams aplenty, some realized and some not, but the manifestation of our ambitions is not a given. It isn’t even a given that we will recognize our right to have them.

Read the story

Contributor Guide

  1. Posts on Longreads.com
  2. Longreads Picks
  3. Weekly Top 5 Email
  4. Image Specifications and Tips

1. Posts on Longreads.com

General Tips

  • Be sure to add a featured image. Refer to the Image Specifications and Tips section below.
  • Enter an excerpt for your post. Excerpts should be under 160 characters long. If you don’t see the excerpt field in WP-Admin, you might need to manually display it via the checkbox in Screen Options at the top of the page.
  • Add a handful of relevant categories, such as “Quotes,” “Essays & Criticism,” and “Nonfiction.”
  • Add tags for additional keywords, plus the author and/or publication names as necessary. Add a maximum of 10-15 tags and categories total to ensure the post appears in the WordPress.com Reader.
  • Add a photo credit to images: In the WordPress media gallery, there is a “Caption” field. Add a photo credit naming the source and linking (using HTML) to the original. Example: Photo via <a href="https://www.flickr.com/photos/skynoir/11224284884">John Smith, Flickr</a>
  • For very short quotes, you can use a larger, bolder font by adding class=”short” to the blockquote. For example: <blockquote class="short">This is the quote</blockquote>

Stories / Exclusives / Excerpts

All of our original stories get the feature article treatment, with large photos and centered headlines/deks. These should all be assigned to the “Story” category. See examples here:

https://longreads.com/category/story/

Dek

The dek is pulled from the “Excerpt” field in WordPress.

Example of a headline and dek on top of a Longreads Exclusive. The dek only appears like this for posts with the “story” or “top 5” categories.

Pullquotes

Add pullquotes to break up the text. They’re formatted like this:

<blockquote class="pullquote center">Here is a sentence copied from the story.</blockquote>

You can also change the alignment for pullquotes (replace the “center” class in the example with “right” or ”left”)

Example of a pullquote on Longreads.com.

Images & Videos

Add images or videos, depending on the story. You can embed most videos on other services (YouTube, Vimeo) by pasting the URL into the WordPress visual editor. To add more images, pick a spot in the story, then click “Add Media.” You can also center the image, or align it left/right.

Header Variations

Our original stories have four options for header treatment:

Here are live examples:

To choose one of these header variations, make a selection from the “Longreads Exclusive Options” panel in the WP Admin interface:

We don’t currently have any strict rules around when each header variation should be used. If you have an especially impactful featured image, give “Image Only” a try. If you have a vertically-oriented image, use “Dual Pane.” Give a couple of the layouts a try, and see which one looks better. Don’t hesitate to ask the group for feedback if you’re not sure.

The “Longreads Exclusive Options” panel also contains an experimental “Move the byline to the top” feature. This checkbox grabs the first paragraph (<p></p>) of the post and moves it up into the header.  It’s a little finicky, so be sure to verify that it worked before you leave it checked.

Here’s an example of a byline that should work, if you’d like to copy and paste it:

<p style="text-align:center;"><em>Author Name</em> | <em><a href="#">Longreads</a></em> | <em>June 2017</em> | <em>22 minutes (1,500 words)</em></p>

If you try the checkbox, but it doesn’t work, give Kjell a ping and he should be able to help. A known issue for the byline feature is that it sometimes will create unfortunate line breaks for longer bylines. We’ll figure that out. 🙂

Quote Posts

A quote post is short and simple, but it’s a great way to distill “what we’re reading,” what we love, and why we love it. A quote post is a short blog post that features a link to a story or book along with a notable excerpt or quote.

Examples: http://blog.longreads.com/category/quotes-2/

It can be helpful to think of a quote and headline or angle that is different from the original story’s headline or angle. Often quote posts work well for surfacing a different story that’s buried deeper inside of a longer piece or inside a book.

Example of a headline rewrite for one of our quote posts.

Quote posts usually begin with a short introduction by you, followed by the quote. You can also do it the other way around: first quote, then context. The latter works best if the quote itself is short. If the excerpt is longer than a couple sentences, then it can be better to start with your own introduction, so people know why they should keep reading.

We usually don’t use more than 3-4 paragraphs to excerpt from the story. Quotes are meant to be quick, notable moments from a story. Exceptions can be made for books, since readers will be taken to a book purchase link rather than the full free story.

For direct quotes in the post, use <blockquote></blockquote> tags.

Every quote post should include a red button to “Read the story” “Read the interview” or (for Amazon links) “Get the book”. This is the code for that button: <a class="button-red">Read the story</a>

 

Interviews

Same as “Story” above but also include “Interviews” category and use bold text for interviewer questions.

Example: https://longreads.com/2017/03/14/ariel-levy-interview/

Reading Lists

A reading list is a list or essay with a collection of links with summaries / excerpts.

See examples here: http://blog.longreads.com/category/reading-list-2/

All list items will be linked and wrapped in <h2></h2> tags. Include the title, and in parentheses, add the author, publication and year if not current.


2. Longreads Picks

Longreads Picks are stories that we recommend. Picks are shown to users in the feed on the right side of the homepage, and on our picks page: https://longreads.com/picks/

In technical terms, Picks are a custom post type (CPT) on Longreads. All that means is that they work a little differently than posts do.

To add a new pick:

  1. visit https://longreads.com/wp-admin/edit.php?post_type=lr_pick and select “New Pick” on the top left.
  2. Enter a title and a short description for your picks. You can see examples here.
  3. Below the main content box, there’s a new box with some additional fields:
  4. Click “Add Author” and start typing the name of the article’s author. This text box will auto-suggest matches from our database. If the author is brand new, you’ll need to visit this page, and add them manually first. Then go back to your pick, refresh the page, and try adding the author again. You can add multiple authors if necessary.
  5. The Publisher box works the same way. If your pick is from a new Publisher, you can add them first from this page.
  6. Enter the URL publsher date, and word count. No need to add tags or a featured image.
  7. Hit publish or schedule the post when you’re ready.

3. Weekly Top 5 Email

The Longreads weekly newsletter goes out every Friday between 3pm-4pm ET. It’s manually built in MailChimp. Here is a brief checklist on preparing each week’s newsletter.

  1. Once you have your Top 5 picks, create a draft blog post, titled “The Top 5 Longreads of the Week.” Use previous versions for formatting code.
  2. In Mailchimp, under “Campaigns” in the top nav, create a new Campaign by going to a previous week’s “Longreads Weekly” campaign, and selecting “Replicate” from the dropdown menu.
  3. Doublecheck that “Recipients” list is “Weekly Longreads Email” (You shouldn’t have to change anything.) Then click “Next”
  4. Under “Setup” leave all settings the same but change the date under “Name your campaign”.
  5. Skip the “Template” section and go straight to “Design” to make the following changes:
    • Click “Edit” on the “Longreads Weekly” section to change the email date and change any intro language or links if necessary. Click “Save and Close” when finished.
    • Click Edit on the Top 5 and story promos section. In this section you will update the Top 5 links and story links, along with their promo images and language.
    • Edit the post grid at the bottom. You can add, hide, or remove rows of stories using the buttons on the top left. Always add stories in groups of two — don’t leave one of the grid cells empty.
    • In the story grid, please make sure to crop the images to 1024px wide by 585px tall. You can do this within Mailchimp by choosing “Edit” when hovering over the image, then selecting “Edit” on the right. There’s a “Crop” tool in the Mailchimp image editor.
  6. In the “Confirm” section, first select “Preview and Test” in the upper right menu and “Enter Preview Mode.” You will see desktop and mobile versions of the emails. This is also a good place to test all of the links. Be sure to check all the links for all the story picks, headlines, images, and “Read Now” buttons.
  7. Close out of the window, and under “Preview and Test,” select “Send a Test Email” and send the email to yourself, Kjell, and at least one other Editor.
  8. Check the email and links.
  9. Before you send the email, be sure to FIRST publish the Top 5 Longreads blog post live, and check that your Top 5 link matches the live Top 5 blog post.
  10. Under Confirm, double check that the email will go to the “Weekly Longreads Email list.”
  11. Hit “Send” in the bottom right corner, and enjoy your weekend!

4. Image Specifications and Tips

Blog Posts and Exclusives

Images for blog posts should be at least 1456px wide. This allows for them to display at full retina resolution on desktop monitors. Landscape images tend to work best, but portrait images can be used from time to time as long as the minimum width is met. Featured images for exclusives are displayed larger than they are for regular blog posts. These images should be 2400px wide by 1400px tall. This is an image ratio of 12:7.

Emails

To keep load times down in emails, images should be no more than 1200px wide. You can resize to this width in Mailchimp. For images in the bottom grid, crop to 1024px wide by 585px tall.

Stock images

We usually use AP Images for our paid stock photos. Ping an automattician to purchase.

The following sources are great for finding Creative Commons photos. Be sure to include credit when necessary.

Other tips:

  • Ping Kjell for help with illustrations for Exclusives.
  • We’re generally welcome to use book and magazine covers when promoting/excerpting stories they include.

“IPAs Are Like Fragile Butterflies”: A Conversation with Beer Writer Josh Bernstein

(Kaitlin McKeown/The Herald-Sun via AP)

According to the Brewers Association,  craft beer hasn’t slowed down, and the brewers only continue to grow, making up nearly 22 percent of the beer industry’s retail value. The rise of craft—or the “end of craft” depending on how you view it—owes its success to the the authenticity and devotion to full-bodied flavors, as well as a homemade, independent spirit.

Which is why, on National Beer Day, we’d like to share our recent interview with Josh Bernstein, the dean of craft beer writers and one of the first to fully articulate the innumerable sensations, like the hit of a Mosaic hop on the tongue, that accompany a sip of beer. Bernstein, who recently released, Complete IPA: The Guide to Your Favorite Craft Beer, spoke with Longreads about his—and the nation’s—obsession with India Pale Ales and the growing evolution of craft beer.

***

Americans love IPAs, but how has the beer style changed in the past decade?

Back then, IPAs were all about aggression. Bitterness is great, but it turns as many off as it turns on. Big burly IPAs served a purpose, but they fell along with the imperial IPA pushWhat’s interesting to me is that IPAs are not all about bitterness, and brewers have begun to utilize hop varieties in different ways. The sledgehammer aspect of IPAs has disappeared, and been replaced with nuance.

[Hop varieties] Mosaic and Citra emphasized tropical, fruity, citrusy aromas. We are in this flavor-questing world right now. We want flavor in everything we do, from Thai takeout to beers, and hop varieties play within this new world. People start to spin IPAs in different directions: white IPAs, black IPAs, etc. People spun the color wheel to accentuate flavors like tropical fruits. The creativity has trickled down and it is dizzying. It used to be that Northeast IPAs were made in the English tradition, in which the malt was profound. Yhey were dark and sweet, which contrasted to the brightness of west coast IPAs. The last three years, though, Northeast IPAs have transformed to this hazy, juicy, and fruity beer with none of the bitterness.

IPAs have created a new template for beer that people can agree upon. The consumer wants flavor, and IPAs deliver in spades.

What was the tipping point for IPAs?

Definitely the beers of Vermont: Alchemist’s Heady Topper and Hill Farmstead. In 2012, I was stuck—snowed in—in Burlington. It was the best and the worst thing to happen to me. The local co-op had plenty of Heady, and I spent a long blizzard weekend drinking my way through their selection, and I saw the future of what these flavors could be. When you start to look at what is happening now,  a decade of hop varieties have begun to trickle out from the ground. Brewers started to create hop crosses—like Citra, which debuted in around 2007—and use new ingredients to create distinct beers.

How does craft beer continue to grow from here? 

There is a national evolution and international evolution, and we are at the beginning of this change. Beer styles grew up in geographic regions thanks to the water and the intellect of brewers, but with the rise of the international economy, beer styles are now moving quickly. Hops are like the marijuana industry—full of crazy strains and flavors. With hop research, we are seeing the very beginning of what is possible. It’s what comes of the ground that will determine where IPAs and craft beer goes.

There’s also research that has to be done to determine how long these flavors will last, shelf-wise. Ben Edmunds at Breakside Brewery is doing research on how to keep a juicy flavor without falling off. IPAs in particular are like fragile butterflies—they need to be consumed fresh—and because IPAs are a crowded market, you have to innovate to stand out. You can’t just brew an IPA and expect it to be good, or draw interest.

Tired Hands in Philadelphia is making a milkshake IPA, and Great Notion Brewing in Portland specializes in Northeast IPAs. Brewers are helping push tastes in different directions by researching different ways that flavors can fit together

Will IPAs always be dominant?

We are a nation of lager drinkers, and there is a rise in pilsners right now, but after twenty people come to the bar and ask for an IPA, brewers have to make one. Take Carton’s Boat beer. I talked to [owner and brewer] Augie Carton at a party, and he first called Boat a koslch because no one had called a low alcohol IPA a session IPA back then. And even when people complain that there are too many IPAs on tap, you talk to any bartender and ask what is selling, it’s IPAs.

If IPAs are king, is there another style you see bursting into the craft beer conscience?

Dry hopped sours are percolating. It doesn’t sound great, like drinking orange juice after brushing your teeth, but the chemical interaction and interplays just work.

I used to love Dogfish Head’s 60 Minute IPA, but now with all the different options availible, I haven’t had one in a while. Last month I revisited 60 Minute and I had a much different reaction—it didn’t hit me the way it used to. Is that something we’ll see, brewers tweaking their flagship recipes to fit the new craft sphere?

Legacy brewers have realized the IPA is key going forward, and they’re seeing shifts in American tastes and global tastes. It’s great to go back to beers you’ve forgotten and find out why they were elegant beers. Your palette matures and you tend to look for those big memorable flavors that used to stand out for you. But since education is so much higher these days, brewers are altering recipes to accommodate for new flavors.

Breweries adapt: New Belgium [Ranger] and Sierra Nevada [Torpedo] adds IPAs to their roster, and Sierra Nevada even comes out with a gose last year [Otra Vez]. IPAs and other styles change. A little more citrus in there, or some tropical notes. There are more than 5,000 craft breweries in the United States—you have to stay current.

Further reading:

‘I Knew From the Get-Go it Should be Shirley MacLaine’: George Hodgman on Casting ‘Bettyville’ for TV

George Hodgman and his mother Betty.

For St. Louis Magazine, Jeannette Cooperman spends some time with George Hodgman — in both St. Louis and Hodgman’s native Paris, Missouri, where he returned from New York a few years ago to care for his dying mother and wrote the bestselling memoir, Bettyville, about it. The occasion for the profile is the news that Paramount TV has optioned the book for a “dramedy,” with Matthew Broderick portraying Hodgman and Shirley MacLaine playing his charismatic mother.

I ask whether he likes the idea of Matthew Broderick playing him. “To be true to me, it should be someone who is much more of a sex symbol,” he deadpans. “I was thinking Ryan Gosling. But I’m much more worried about what the character is going to do than who is going to play him. In the screenplay, they had me mowing the lawn in my mother’s sunhat and singing ‘Pick-a-Little, Talk-a-Little’ from The Music Man. I thought I was going to have a relapse.”

The casting call that really interested him was for the woman who’d play Betty. “I knew from the get-go that it should be Shirley MacLaine. When I was in fourth grade, we went to New York. We stayed at the Hotel Dixie—there was a Shirley Temple drag queen show in the lobby—and outside there was one of those huge billboards, Shirley with her purse thrown over her shoulder as Sweet Charity. We went to the show, and for years, if something went wrong, I’d come home and throw my lunchbox on the table and say, ‘I’ve got to get out of the Fandango Dance Palace.’”

Now, he’s the star. All this unexpected furor over his poignant, funny, lyrically written book must be a rush?

“I’ve only been waiting 50 years to be interviewed. When I was 5, I was talking to Barbara Walters about my marital difficulties.”

Cooperman also asks Hodgman about his future plans now that his mother is gone — whether he plans to stay in Paris, move to St. Louis, or return to New York — and he’s not sure. He’s got mixed feelings about New York, something he touched on when I spoke with him for Longreads in April of 2015.

Read the story

On Impractical Urges

Longreads Pick

An essay excerpted from Robin Romm’s forthcoming anthology Double Bind: Women on Ambition in which The Twelve Tribes of Hattie novelist Ayana Mathis considers the writing ambitions she often hasn’t felt entitled to–even after Oprah Winfrey chose her book as an Oprah 2.0 pick.

Published: Apr 3, 2017
Length: 18 minutes (4,562 words)

The Bitter History of Law and Order in America

Illustration by Kjell Reigstad

Andrea Pitzer | Longreads | April 2017 | 11 minutes (2,800 words)

 

During his heady first days in office, Donald Trump developed his now-familiar ritual for signing executive orders. He began by swapping a large sheet of paper for a hinged portfolio, then he started revealing the signed documents to onlookers a little awkwardly, crossing his forearms to hold the folio up, or bending it backward to show the press his signature. Finally, he perfected the motion by turning the open folder completely around to face the audience, displaying it from three angles, as if delivering tablets of law from Mount Sinai. By the end of the week, he seemed pleased with this bit of theater in which he could star as the president. The ritual, of course, became a meme.

Shortly after he perfected this performance, Trump signed three executive orders promoted by the White House under the heading “Law and Order.” The first required the Attorney General to look at crimes against law enforcement; the second directed the AG to create a task force on crime reduction and public safety, with specific mention of illegal immigration; the third delegated cabinet members to review strategies for finding and prosecuting international drug cartels. All three called for studying crime rather than implementing new programs—they also heightened anxiety over purported crime by blacks and immigrants while making it seem like only Trump was willing do something about it.

Read more…

Popular Enough to Live: A Reading List About Crowdfunding Health Care

Postman76 / Flickr

I’m part of the 63 percent of Americans who don’t have money to cover an emergency costing $500 or more. I don’t own a car or a house, so in the unlikely event of the aforementioned emergency (knock on wood for me, please), my personal crisis would be health expenses uncovered by Medicaid. Like the people you’ll meet in the following stories, I too would turn to crowdfunding.

Everyone, in my opinion, deserves healthcare coverage, and crowdfunding shines a spotlight on the insufficiency of the United States healthcare system. It also demonstrates that the internet is far from democratic. Crowdfunding takes time, energy, and a knack for marketing. Not everyone has these privileges or skills, and when it comes to paying medical bills or seeking life-saving surgeries, that chasm can be fatal.

1. “Sometimes, It Does Hurt to Ask” by Caitlin Cruz (Digg, January 2017)

Just today, a trans man I follow on Instagram posted a picture of the letter he received in the mail saying his health insurance would not cover his top surgery. For trans and gender non-conforming people, the cost of life-affirming medications and operations are steep—financially, physically, and spiritually. According to GLAAD, 19 percent of transgender people don’t have any form of health insurance. Hormone therapy and gender confirmation surgeries can cost tens of thousands of dollars. Instead, many trans people have turned to the internet, using PayPal donations or hosting YouCaring or GoFundMe campaigns, to ask their friends, families, and total strangers for financial assistance.

2. “Is It Fair to Ask the Internet to Pay Your Hospital Bill?” by Cari Romm (The Atlantic, March 2015)

Donating to a medical crowdfunding campaign requires donors to be at once more intimate with and more judgmental of the recipients. At its most basic and most callous, the act of giving boils down something not unlike comparison shopping: Who, out of all the people who have shared their tragedy on the Internet, is the most deserving of money? And, before that, who can entice donors to click?

As medical crowdfunding has become more popular, so too has the idea of its so-called “perfect victim,” said Margaret Moon, a bioethicist and professor of pediatrics at Johns Hopkins University: the person whose inability to pay for their care came down to sheer bad luck—and bad coverage, if they had any insurance at all. “They’d done everything right, they’d explored all the possibilities and were still left short,” she said. “The people donating to these sites don’t know if somebody’s made a request because they just couldn’t figure out their insurance, or because their insurance failed them. Wouldn’t you be more willing to donate to someone who had played out their insurance?”

3. “Who Should Pay for Evan Karr’s Heart?” by Anne Helen Petersen  (BuzzFeed, March 2017)

Evan Karr is a a precocious 13 year old Kentuckian who was born with tetralogy of Fallot, a heart defect. Evan has had three heart surgeries, and at the top of Petersen’s story, he’s gearing up for a fourth.

4. “The Real Peril of Crowdfunding Health Care” by Anne Helen Petersen (BuzzFeed, March 2017)

Most of the successful campaigns on a crowdfunding homepage fall under the rubric of “fighting unfairness,” a designation that expands to include one of GoFundMe’s most successful campaigns of all time (for Standing Rock) but mostly signifies struggles against diseases that seemingly strike at random: cancer, genetic disorders, and other afflictions ostensibly out of the victim’s control. Such conditions are often referred to as “faultless.”

It’s far harder to fund so-called “blameworthy” diseases—addiction and mental health in particular—that are popularly conceived as either the fault of the victim or somehow under their control. You rarely see campaigns for adult heart disease, for example, or “getting my life together as a single mom”—both are viewed as the result of “choices” instead of “needs.” If there’s already a hierarchy of affliction and need in this country, then crowdfunding often works to exacerbate it.

5. “Go Viral or Die Trying”  by Luke O’ Neil, Esquire, March 2017)

Luke O’Neil’s feature for Esquire opens with an anecdote about Kati McFarland, a 25-year-old young woman with Ehlers-Danlos syndrome who turned to crowdfunding to offset the cost of medical care. McFarland garnered national attention when she confronted Sen. Tom Cotton about his perspective on the Affordable Care Act.

After reading several of these crowdfunding stories, I was feeling a little jaded. I couldn’t help but cringe at the following, from YouCaring’s director of online marketing:

“The secret prize for people who raise money on the site is they find out how much people care about them,” says YouCaring’s [Jesse] Boland. “The money is the primary ask but they end up being better off for having connected to their community, so they get a sense of peace and belonging.”

O’Neil also spoke to editors from Gizmodo, Uproxx, Upworthy, and the Washington Post about their experiences studying and spotlighting viral campaigns.

6. “Kickstarting a Cure”  by Noah Rosenberg (Narratively, July 2013)

Jimmy Lin is the founder of the Rare Genomics Institute, which he describes as “Amazon-slash-Kickstarter for science.” Lin’s organization matches families with researchers and geneticists from RGI affiliates and helps them raise money to cover the costs of expensive tests:

“The biggest thing we talk about with our team is, ‘If this was our child who was sick, what extent would we go to to help them?’” Lin says of RGI’s efforts. “If this was our kid that was sick, this is exactly what we’d do.”

After Exploring the Past in his Bestselling Memoir, Bettyville, Writer George Hodgman Looks Toward the Future

Longreads Pick

A profile of George Hodgman, author of the bestselling memoir, Bettyville, about returning to Paris, Missouri to care for his charismatic dying mother. Hodgman weighs whether to stay in Paris, move to St. Louis, or return to to New York City. In the mean time, he prepares to see himself portrayed by Matthew Broderick, and his mother portrayed by Shirley MacLaine, in a Paramount TV dramedy adaptation of the book.

Published: Mar 16, 2017
Length: 25 minutes (6,347 words)