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Longreads Best of 2018: Investigative Reporting

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in investigative reporting.

Lindsay Gellman
Senior Researcher for investigative journalist Ronan Farrow

Why America’s Black Mothers and Babies Are in a Life-or-Death Crisis (Linda Villarosa, The New York Times)

Villarosa’s unflinching examination of giving birth while black in America has stayed with me. We lose black newborns and black mothers at astonishing rates; in the U.S., black infants are more than twice as likely to die as white infants, Villarosa writes, and black women are three to four times as likely to die from pregnancy-related causes than their white counterparts. Why? The piece lays out evidence for a theory that black women bear the trauma of systemic racism in their very physiology — that years of exposure to the stress of discrimination wreaks havoc on a body, and might contribute to pregnancy complications. Just as lethal, Villarosa’s reporting demonstrates, is the frequency and callousness with which medical staff routinely — and disproportionately — dismiss the complaints of black pregnant women and ignore warning signs.

The ISIS Files (Rukmini Callimachi, The New York Times)

Callimachi is a reporter’s reporter; she’s all about the documents. During five trips to Mosul spanning more than a year, she scoured abandoned buildings that had recently housed the workspaces, training grounds, courts, and living quarters of ISIS militants, stuffing tattered papers and folders the group had left behind into trash bags. Callimachi and her team ultimately carted off more than 15,000 pages of documents. Through the lens of these records, Callimachi describes a regimented governing body focused on collecting taxes, issuing birth and marriage certificates, and meting out punishments. ISIS, she writes, “even ran its own D.M.V.” There are practical applications for such insights, the piece suggests. Our prior misconceptions about extremist groups like ISIS, Callimachi writes, have led to tactical failures in U.S.-led efforts to defeat them, such as a focus on destroying petroleum reserves when the group relied more heavily on agriculture for revenue. All this from a haul of jettisoned papers.
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My Brother, My Self

Illustration by Eric Peterson

Katie Prout | Longreads | December 2018 | 25 minutes (6,270 words)

Every addict is a lawyer and my brother is no exception. On the first winter day that feels like spring, the boys next-door get too rowdy. Beer cans fall to the ground under a faint February sun. Frat boys slur-shout along to Drake and make my thin walls quake. I huff and puff, and I consider putting on my boots and crunching over through the melting snow to tell my neighbors I have a sick kid (“Will you please turn it down?”), but instead I pull my bathrobe tighter and text Hank. I feel like you know about noise complaints, I write.

Huh? he texts back.

I know it’s only 5:30 and a Saturday, but I’m trying to work on my thesis, I have a deadline, the undergrads next door are having a party. I’m about to cut their wires.

It’s not too early to call in a noise complaint, he writes. It just depends on how loud.

I thank Hank and call in my noise complaint, and as the sun goes down I screenshot our text exchange and go back to writing, as I always do, about him.

Every addict is a pharmacist and my brother is no exception. In June, our mother asks for Hank’s take on a new pain medication before allowing our youngest brother, struck by spina bifida in the womb, to be put on it. I am less inclined to take his advice when it comes to my own medication: “Xanax is as bad as a drink,” he says, and perhaps for him, that’s true. Like my mother, I go to Hank for his take on medicine in general, on how various pills may or may not interact with one another, even if I don’t always follow what he says. As an addict, he’s come to know the law, from its loopholes to its nooses, as intimately as he knows how ADHD meds mix with benzos, or how much vodka can steady withdrawal shakes until he can figure out his insurance for the hospital.

Every alcoholic is an addict, but not every alcoholic is taken seriously as such. I think about this every time I refer to Hank as an addict in conversation with others or on the page by myself: I think about this a lot. “Addict,” I say, and the faces of the people I’m speaking to grow still in sympathy; “alcoholic,” I say, and their faces are blank. The word alcoholic doesn’t mean much to them, or maybe it’s that the word alcoholic could mean anything. “I’m basically an alcoholic,” a man said to me once over drinks, laughing, and then frowning when I didn’t laugh too, when I stood up from my barstool and asked him if he was OK. It’s a joke, he said, you should joke more. But words matter to me, and that one matters in particular.
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Seasonal Associate

An Amazon fulfillment center in Italy. Getty Images News.

Heike Geissler | translate from German by Katy Derbyshire | an excerpt from the novel Seasonal Associate | Semiotext(e) | December 2018 | 12 minutes (3,203 words)

You have a stride today that leads you almost above everyone’s heads at speed, but you walk in their midst, and it’s not down to you that a logjam forms down at the time clock; you’ve got your ID at the ready and you hold it up to the sensor as you pass. It’s down to others who are newer than you, who have to examine what the screen says first, who wait for the display to formulate clearly that they’ve been logged in. You make small noises to express your annoyance, jostle a little, but you’re not as snappy as those who pass by the waiting line and really hold their IDs up to the sensor as they walk, so fast that the new employee currently examining the screen and slowly raising his ID to the sensor doesn’t even notice.

And now: things, oh boy, things. It’s because of all the things that are here, which someone or another wants to buy, that you’re here in the first place. Strange products in your hands, for example this baseball cap that already looks so lived-in it could hardly get much more worn. Used- or distressed-look fashion, you get the point, but the cap is nothing but a ragged piece of cloth, more like something for adherents to a radicalized acceleration of the commodity cycle, people who only buy what has to be thrown away because it fails to meet its requirements as a usable product, serves only to move money and material. The cap has an Iron Maiden logo on it and has slipped out of its bag. You almost sense the greasy feel of sweat mixed with dust. You’re tempted to try it on for a moment, perhaps because it looks like something you found on the street for which you might have some use. A colleague at the next desk calls over that a guy was fired two weeks ago for trying out a skateboard he was supposed to be receiving. You nod, stuff the cap back in the bag, and tape it shut. Read more…

At the Very Least We Know the End of the World Will Have a Bright Side

DigitalVision / Getty

Adam Boffa | Longreads | December 2018 | 9 minutes (2,324 words)

The oil industry in the U.S. has had a busy few years. In North Dakota alone, barrel production increased more than tenfold between 2005 and 2015. The state’s daily oil barrel output surged from a low of 90,000, and within a decade it was consistently producing over one million barrels of oil per day. A majority of this oil was extracted via fracking, a controversial practice linked to a litany of harmful health and environmental effects. But if there were to be a public reckoning with fracking’s dangers in North Dakota, it would have to overcome steep challenges. A recent collection of research on the oil boom includes Sebastian Braun’s account of how pro-fracking sentiment, propped up by corporate lobbyists (like the American Legislative Exchange Council) and others who stand to gain, is so strong in the state that, during a speech at an energy conference, the audience didn’t bat an eye when a presenter likened EPA regulation to terrorism. Braun, an Associate Professor of Anthropology and Director of American Indian Studies at Iowa State University, alleges that this lobbyist-generated atmosphere of consensus is hostile to local researchers investigating topics including air and water quality. Another study in the collection by Ann Reed, an Adjunct Assistant Professor of Anthropology at ISU, points to the oil industry’s spending on “community outreach initiatives” within the state, funds which it disperses in order to establish a positive reputation for itself (and, as a side effect, make some citizens feel pressured to stay quiet about their apprehensions regarding the industry’s practices). As of 2018, the state continues to set daily oil production records.

It’s not just North Dakota, of course. Similar efforts helped silence debates around fracking, pollution, and renewable resources in the lead-up to this year’s elections in Colorado, Washington, and Arizona, eventually helping defeat reform initiatives in those states. But these are only regional instances of the broader, global trend of the suppression of research and stifling of public discussion on the impacts of fossil fuel extraction. The most significant example probably involves Shell and ExxonMobil, who studied and documented the catastrophic effects of climate change decades ago but kept their findings confidential and, in ExxonMobil’s case, funded denialist campaigns and anti-regulatory efforts based on false information. While the public spent years fruitlessly debating the legitimacy of climate science, oil giants obscured evidence, promoted research amenable to their interests, and kept drilling, happy to make hay while the warming sun shone. Read more…

Longreads Best of 2018: Essays

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in essays.

Aram Mrjoian
A writer, editor, instructor, and PhD student at Florida State University.

I’m Not Black, I’m Kanye (Ta-Nehisi Coates, the Atlantic)

This fall, I taught my freshman composition classes through a pop culture lens. Many of my students had been indoctrinated with the false promises of the five-paragraph essay and began the year with the certainty first-person point of view had no place in professional or academic writing. After I assigned this personal essay by Ta-Nehisi Coates during week one, most, if not all, of them changed their minds. Coates dissects the celebrity of Kanye West by interweaving personal narrative, meticulous research, and deft cultural and political commentary. It’s a remarkable model for what the personal essay can accomplish. How Coates ties the personal to the societal to the universal is hard to match. Coates’s ease in presenting West’s cross-generational relevance also presented an important point of connection between my students and me. Regardless of the age gap, we had all grown up on Kanye’s music. Our mutual familiarity opened up an important conversation about the divide between art and the artist, as well as the sticky social, cultural, and political complexities of fame. Throughout the semester, I found my students returning to this piece. It became a common point of reference. Certainly this essay was a pleasure to teach, but it also had much to teach me, and for that I am grateful.
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You Don’t Own Me

Billy Joe Armstrong playing the Black Cat, 2018. Photo by Joe Bonomo

Joe Bonomo | The Normal School | November 2018 | 27 minutes (5,476 words)

 

Did you hear the news? John Bonham used a mud shark as a sex toy! Rod the Mod had to have his stomach pumped! Paul is Dead! But when a band gets too famous, literally too big for the room, I resist them, because I’m a fameist.

I saw the Rolling Stones and the Who at Washington D.C.’s Capitol Centre arena in the early 1980s, and both shows were highly memorable but occurred on the cusp of my exploding love for indie and punk, for bands, many of which were local, whose gigs take place in small, sweaty joints—and I was truly baptized as a rock ‘n’ roll fan in those places. Until very recently, I hadn’t seen a stadium-size show, though in retrospect I wish I’d put my bias aside and gone to see Prince, the Kinks, David Lee Roth-era Van Halen, Tom Petty, Bruce Springsteen, and a few others. I’m irrational. I know that fans of enormously successful artists and bands happily spend big bucks to see their favorites in arenas or at sprawling festivals; for many of them, the experience is spiritually gratifying, emotionally rich, exciting. Dwarfed by a huge crowd, one of tens of thousands, spending as much time watching a band on a JumboTron as on the stage: to me this feels like the equivalent of a hundred-person banquet dinner, versus an intimate supper for five, of praying with hundreds in a megachurch versus sitting in a back pew with a dozen spiritually hungry folk in a ramshackle wooden church somewhere. I see that I’m getting carried away here. As with any doctrinaire, you can easily poke holes in my argument, call me hipster, pretentious, roll your eyes at my piousness while pointing to the sweatily anointed kid emerging blissful from an arena, pyrotechnics still dancing in her eyes.

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Guy Gunaratne on the ‘Push-Pull of Ancestry and Meaning’ in London

Pedestrian crossings in London are painted with bold letters telling you exactly in which direction to look for cars before stepping out in the street. (Photo by Athanasios Gioumpasis/Getty Images)

Hope Reese | Longreads | December 2018 | 11 minutes (3,036 words)

 

“We were London’s scowling youth,” is how narrator Yusuf, whose family came to the city from Pakistan, introduces himself and his peers in Guy Gunaratne’s debut novel In Our Mad and Furious City. Depicting the struggle of city life from the perspectives of three young second-generation immigrants from the Caribbean, Pakistan, and Ireland — Selvon, Yusuf, and Ardan — and two of their parents, the novel investigates precisely what those “scowling youth” experience in London — a complicated and sometimes hostile place.

The fictional work, which takes place over a 48-hour period, was inspired by the 2013 murder of Lee Rigby, a soldier, by Michael Adebolajo and Michael Adebowale, Islamic extremists. Gunarate tells me he was struck by his “perverse identification” with the killer, and set out on a journey to explore the way violence and extremism can develop in a multicultural city.

Gunaratne tells the story as an insider. As the son of a Sri Lankan immigrant, he grew up in northwest London and has seen firsthand how the city can be viewed from the perspective of the two generations. And in his work as a documentary filmmaker and journalist, he has also become interested in exploring human rights issues, which he says have taught him the habit of “zeroing in on the parts of… stories that most disturb you and provoke a response within you.” Read more…

Duet for a Small Porpoise’s Extinction

Wikimedia Commons / Photo illustration by Katie Kosma

Kimi Eisele | Longreads | December 2018 | 22 minutes (5,477 words)

Were we ever to arrive at knowing the other as the same pulsing / compassion would break the most orthodox heart.

— Claudia Rankine

One December afternoon two years ago, I came upon an iceberg in the Place du Pantheón in Paris. Twelve of them actually, each the size of a small car, arranged in a circle, clock-like. I observed them for a while, and then I did what I sometimes do in nature: I started dancing with the ice.

There was another dancer there, too, moving fluidly around one of the pieces. When I saw him I thought, kin, which is also what I came to feel for the ice itself.

I approached the other dancer and asked to join him. At first he said no. A cameraman was filming him, and I understood this to mean his dance was important and would be preserved. He mentioned an injury. Maybe he was afraid I would touch him or lean on him, which is a fear I myself have, given my own fragile lower back. Or maybe he thought I wanted to partner dance — waltz or jitterbug, say — and I understood that refusal as well, because that is not the kind of dancing the icebergs seemed to summon. I clarified, “Not together, just alongside. We each can do our own thing.” So he nodded and I joined him and we danced that way, improvising, alone and together, with the ice.

The ice was from Greenland. It had already broken off from the ice sheet and was melting into the sea when the Icelandic-Danish artist Olafur Elliason and his geologist collaborator Minik Rosing scooped it from the ocean and transported it in refrigerated shipping containers to Paris for the occasion of the 2016 United Nations Climate Change Conference, or COP21.

While world leaders listened to scientists and economists and debated the future of the planet, people came to the Place du Pantheón to be with the 12 chunks of ice. Children, grandmothers, musicians, dancers, sanitation workers. Dogs came too. It was not unlike a petting zoo, but instead of goats and ponies, they petted ice.

Photo by Shannon Cain

I returned to the icebergs nearly every day. One night after a rain, the pavement glimmering under city lights, I made another dance, just me and the ice, dueting.

A friend filmed this dance and some weeks later, he sent me the video. He’d added music: Antonio Sanchez’s “Pathways of the Mind,” from Meridian Suite — a perfect pairing, by sheer chance. I’ll always have it now, to remember.

Technically, the word “iceberg” signifies a chunk of ice more than five meters wide that’s fallen from a glacier or ice sheet. Smaller ice chunks are called “growlers” or “bergy bits.” The Greenland growlers in the Place du Pantheón remained there for a few weeks. And then they disappeared.
Read more…

Alternative Reality: ‘California Divided’

Getty Images

I thought that it was a good couple of weeks for alt weeklies as I surveyed recent stories published in alternative papers around the United States for the second installment in this regular reading list.

In Portland, the Willamette Week covered the city’s embattled mayor, Ted Wheeler. Maya Smith, a staff writer for the Memphis Flyer, filed a charming profile of a blind pharmacist named Charles A. Champion. Christina Sturdivant Sani looked at the underrepresentation of black journalists in D.C. for the Washington City Paper. In Phoenix, a New Times reporter zeroed in on the questionable practices of Arizona’s former parks director.

Back East, DigBoston took aim at Massachusetts’ state gun purchasing agreements. All About Beer, the country’s oldest beer mag, was eulogized in Durham’s Indy Week. Anthony Mariani, the editor of Fort Worth Weekly, wrote an intense personal essay on his brother’s suicide. And the Chico News & Review published an amusing and informative dispatch on the Jefferson separatist movement in Northern California.

It goes without saying that I came across more good writing than I could include in this modest list. But I hope this mix of profiles, investigations, and personal musings will keep you busy until next time.

1. “Portland’s Mayor Is Struggling on the Job. And It’s About to Get Harder.” (Rachel Monahan, December 5, Willamette Week)

The Willamette Week, Portland’s best alternative newspaper, gives readers a long, detailed status report on the city’s mayor, Ted Wheeler, whose term began at the beginning of last year. Reporter Rachel Monahan portrays an ineffectual leader who is losing the faith of his allies after failing to deliver on a number of campaign promises, such as providing a shelter bed for every homeless Portlander.

No man is an island, but Ted Wheeler looks marooned. Next month will mark his second anniversary in one of the highest-profile jobs in Oregon politics—and Wheeler is struggling in a remarkably public manner.

No one doubts his intelligence or his integrity. But nearly all of the two dozen people WW spoke to about Wheeler say those qualities are not enough. They describe a mayor unable to move the city forward on challenges large and small. He’s disappointed the left and the right, while frustrating the institutional players who want to see Portland’s achievements measure up to its potential.

Wheeler seems unable to take control.

2. “Dr. Charles Champion, a Memphis Institution for 50 Years” (Maya Smith, November 29, Memphis Flyer)

Charles A. Champion is the blind proprietor of Champion’s Pharmacy and Herb Store on Elvis Presley Boulevard in Memphis, TN. Maya Smith, a staff writer for the Memphis Flyer, has written a lovely profile of this 88-year-old pharmacist, who now spends most of his time greeting customers at the front of the store.

Opaque lenses hide eyes that, for the last four years, have been able to make out only faint light. The man in the glasses, wearing a white coat embroidered with “Dr. Charles A. Champion,” sits in a green chair in Champion’s Pharmacy and Herb Store on Elvis Presley Boulevard. Champion is 88 years old, but still has his wits about him and shows up to work every day.

His wife of 60 years, Carolyn Champion, is sitting to his right. His cane, a stack of newspapers, and a plastic bucket of peppermints are on his left. Trusting his ears and gentle nudges from his wife, he gives one of each to everyone who walks by. Champion is the owner of the South Memphis pharmacy and has been there every day (Tuesday through Saturday) since 1991.

There are many fine details in this piece. But I liked this one in particular, a saucy quote from Champion, who has several strong opinions on medicine: “I turn down more people than I serve,” he says. “Just because you want a certain drug, it doesn’t mean you need it. I have to be the one to look out for people. I won’t give someone medicine just so they can continue living unhealthy.”

3. “California Divided” (Stephen Magagnini, November 29, Chico News & Review)

California’s Jefferson separatist movement has always served journalists well. In 1942, a reporter for The San Francisco Chronicle named Stanton Delaplane won a Pulitzer for his coverage of the “gun-toting citizens” who wanted to secede from the Golden State. In the Chico News & Review, Stephen Magagnini takes stock of the movement as it exists today in Northern California, which he describes as an “unlikely assortment of survivalists and hippies, pot growers and hardline cops, real estate appraisers and loggers, fencing instructors and gun lovers, Latinos and anti-immigrants.” Jefferson’s leader is Mark Baird, a rugged Trump supporter and something of a libertarian cowboy.

The movement has long been popular with a segment of rural far-Northern California, but Baird, 65, a strapping reincarnation of John Wayne, started breathing new life into Jefferson five years ago. The 6-foot-4-inch fire tanker pilot, rancher and Siskiyou County reserve deputy sheriff cuts an impressive figure. He sports a black belt holster, but instead of a sidearm, packs his weapon of choice, a copy of the Constitution.

Though it seems unlikely that the Jeffersonians will get their way, it would be foolish to dismiss the movement outright, given that Trump’s victory was a surprise to such a large swath of the American population.

4. “The Reality of Being a Black Journalist Covering Local D.C. News” (Christina Sturdivant Sani, November 29, Washington City Paper)

Christina Sturdivant Sani, the Washington correspondent for The Commercial Observer and an urban journalism fellow at Greater Greater Washington, takes a look at the underrepresentation of black journalists in D.C.’s media scene.

As a black journalist and native Washingtonian, I am equally proud to report local news and frustrated by my industry.

Beyond local black media, such as the Washington Afro American and the Washington Informer, there’s an underrepresentation of black journalists at print and digital outlets that cover D.C news.

In a city comprised of 47 percent black residents—the largest racial demographic in the city—it pains me that “mainstream” publications are majority white, most of them by a significant margin. It’s also telling that after writing for a dozen local news outlets, I’ve only had black editors at the Afro.

To its credit, City Paper gives Sturdivant Sani the space to take a look at its own track record with diversity. “Many editorial staffs around town, including Washington City Paper,” Sturdivant Sani writes, “could use a heavy dose of melanin — to document D.C.’s historically black culture and preserve the wellness of its black journalists.”

5. “Parks and Wreckage: Meet the Archaeologist Who Brought Down Parks Boss Sue Black” (Steven Hsieh, November 29, Phoenix New Times)

Steven Hsieh, a staff writer for Phoenix New Times, digs deep into an Arizonan archeological scandal. The protagonist of his story is Will Russell, who, while serving as a compliance officer for Arizona State Parks, blew the whistle on Sue Black, the department’s director who, with her deputy director, James Keegan, approached development “with more regard for awards and political ambition than archaeological sites,” Hsieh writes.

During Russell’s year and a half at Parks, he grew angry over practices he viewed as flagrant violations of state law.

Not long after he was hired, it became clear to him that Black and her allies, especially Keegan, did not value his role as a compliance officer. Parks leaders pressured Russell to treat antiquities sites not as cultural resources in need of protection, but as obstacles to development.

Records obtained by Phoenix New Times show Arizona Parks built gardens, trails, campgrounds, picnic areas, and cabins on several archaeological sites without following procedures intended to protect Arizona’s cultural resources.

6. “Fire Sale” (Chris Faraone and Curtis Waltman, September 27, DigBoston)

DigBoston, the cleverly named alt weekly, is currently knee-deep in an investigation into Massachusetts’ opaque state gun purchasing agreements, in collaboration with the Emerson College Engagement Lab and Muckrock, the non-profit news site.

Since the beginning of this year, our team at the Boston Institute for Nonprofit Journalism has examined hundreds of state purchasing agreements, for everything from heavy crime-fighting equipment to consumables for laser printers. Of the many contracts that caught our attention, the firepower free-for-all unpacked herein (SP16-AMMO-X85, abbreviated as AMMO in following references) stands out as especially dubious, with entities on all sides operating in an unchecked fashion despite being on the radar of state prosecutors. Nearly three years into the AMMO arrangement, a malleable open call that allows for multiple contracts to be approved under it, vendors have leveraged the opportunity to make millions of dollars off the state. For most of those procurements, there was no competitive bidding. And the process is far from transparent.

The second installment in the series was published in late November, and the next part, on tasers, will come out in January, according to Chris Faraone, who co-wrote the story and serves as DigBoston’s news and features editor.

7. “Saying Goodbye” (Anthony Mariani, November 15, Fort Worth Weekly)

A recent cover story for Fort Worth’s alternative newspaper — which, every week, publishes breaking news and cultural criticism along with a longform piece that usually tops out around 5,000 words — gets quite personal. Anthony Mariani, the editor of Fort Worth Weekly, writes about his brother Adam’s suicide, and the essay is sad, manic, and occasionally uplifting.

Everyone keeps telling me not to blame myself, that there was nothing I could have said or done to have changed a thing. But why? Why can’t I blame myself if that’s going to make me a better person, a better son to my mother and a better brother to my sister and other brother? And, perhaps most importantly of all, a better husband to my wife and father to my son? I was a lazy brother to Adam. There is no doubt about that. That is a fact. I could have called him more often. I texted him a bunch but rarely ever called. And I knew. I knew he was not doing well. Our mom exploded a couple of years ago when I chose to spend my vacation with my friends instead of with Adam. What’s the big deal? I whined. I even solicited Adam’s blessing while I was living it up with my buds. Ever humble and ever supportive of his little bro, he wrote off Mummy’s angst toward my vacation as her simply being her usual neurotic self. At least that’s what he told me. He was a good brother that way.

8. “For 39 Years, Local Mag All About Beer Shaped the Craft Beer Scene. This Is How It Collapsed.” (Michael Venutolo-Mantovani, November 27, Indy Week)

America’s oldest beer magazine, the Durham-based All About Beer, founded in 1979, appears to have ceased publication in mid-October. The magazine, whose website now sits abandoned on the web like so much digital flotsam, played a large part in elevating the country’s burgeoning craft beer movement, as Michael Venutolo-Mantovani makes clear in his detailed postmortem for Indy Week, the alt weekly serving North Carolina’s Research Triangle.

At the magazine’s founding, there were fewer than one hundred breweries across America, nearly all of which were mass producers such as Anheuser-Busch, Miller, and Coors. But even then, AAB quietly heralded the ultra-nouveau movement of craft and small-batch brewing. Its fourth issue had a brief mention of newcomer Sierra Nevada—today the seventh-largest brewer in the U.S., with production facilities in Asheville. In the decades that followed, AAB found itself on the leading edge of an exploding scene.

It’s a sad moment when a publication goes under. Let’s pour one out for All About Beer.

***

Matthew Kassel is a freelance writer whose work has been published by The New York Times, The Wall Street Journal and The Columbia Journalism Review.

My So-Called Media: How the Publishing Industry Sells Out Young Women

Sipapre, AP / Getty / Photo illustration by Katie Kosma

Soraya Roberts | Longreads | December 2018 | 10 minutes (2,554 words)

On November 30th, Tavi Gevinson published her last ever editor’s letter at Rookie. The 22-year-old started the site when she was just 15, and in the intervening years it had spawned a pastel-hued community of girlhood, which, if not always sparkly, was always honest. The letter spanned six pages, 5707 words. In Longreads terms, that’s 20 minutes, 20 minutes of Gevinson agonizing over the site she loved so much, the site that was so good, that was now bigger than her, that she couldn’t figure out how to save. “Rookie had been founded, in part, as a response to feeling constantly marketed to in almost all forms of media,” she wrote, “to being seen as a consumer rather than a reader or person.”

The market had won, but Gevinson was fighting to the death. It was hard to read. You could sense her torturing herself. And she was. Because in truth there was nothing Gevinson could have done, because the failure of Rookie was not about her, or even about the poor state of media as a whole. It was about what it has always been about, which is that as much power as women have online — as strong as their voices are, as good as their work is, as valuable as it is to women, especially young women — its intrinsic worth is something capitalism, dominated by men, feels no obligation to understand. This is what ultimately killed Rookie. And The Hairpin. And The Toast. And maybe even Lenny Letter too.

***

In her first ever editor’s letter, Tavi Gevinson explained that she wasn’t interested in the “average teenage girl,” or even in finding out who that was or whether Rookie appealed to her. “It seems that entire industries are based on answering these very questions,” she wrote. “Who is the typical teenage girl? What does she want? (And, a lot of the time, How can we get her allowance?)” She claimed not to have the answer but provided it anyway by not asking the question: by not inquiring, like other young women’s publications, whether her readers would like some lipstick or maybe some blush with that. Instead, Rookie existed in a state of flux, a mood board of art and writing and photography on popular culture and fashion and politics and, just, the reality of being a girl. In an interview with NPR in 2011, Gevinson noted the hypocrisy of other teen magazines’ feminist gestures: “they say something really simple about how you should love your body and be confident or whatever, but then in the actual magazine, there will still be stuff that maybe doesn’t really make you love your body.”

Writer Hazel Cills emailed Gevinson when she was 17 to ask if she could join Rookie. In her eulogy for the site, published in Jezebel, Cills described the magazine’s novel concept: “unlike Teen Vogue or Seventeen, we were overwhelmingly staffed with actual teenagers, and were free to write about our realities as if they were the stuff of serious journalism.” Lena Singer, who was in her 30s when she worked as Rookie’s managing editor, thinks the publication deserves some credit for the fact that adults are now more willing to defer to adolescents than they were when it launched. “Part of my role as an editor there was to help protect the idea — and I still believe it — that the world doesn’t need another adult’s opinion about teen spaces, online or elsewhere,” she says. “Teens say what needs to be known about that.” And when they didn’t have the answers, they chose which adults to consult with video features like “Ask a Grown Man,” where celebrities like Thom Yorke answered readers’ questions. The column would have been familiar to Sassy aficionados, particularly fans of its “Dear Boy” series which had guys like Beck offering advice. Which made sense, because Sassy was basically the OG Rookie.

Named by the 13-year-old daughter of one of the heads of its publishing company, Fairfax, Sassy arrived in 1988 and was the first American magazine that actually spoke the language of adolescence. Teen publications dated back to 1944, the year Seventeen launched, but Sassy was different. “The wink-wink, exasperated, bemused tone was completely unlike the vaguely disguised parental voice of Seventeen,” write Kara Jesella and Marisa Meltzer in How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine. And unlike Teen or YM, it did not make guys the goal and girls the competition — if it had a goal at all, it was to be smart (and preferably not a conservative). Sassy was launched as the U.S. iteration of the Australian magazine Dolly — they originally shared a publisher — and presented itself as the big sister telling you everything you needed to know about celebrity, fashion, and beauty but also drugs, sex, and politics. “The teen magazines here were like Good Housekeeping for teen-agers,” Dolly co-founder Sandra Yates told the New York Times in 1988, adding, “I’m going to prove that you can run a business with feminist principles and make money.”

So she hired Jane Pratt, an associate editor at Teenage magazine, who matched her polka dot skirt with work boots, who donated to a pro-choice organization. Pratt “cast” writers like Dolly did, then went further to reinforce their personalities by publishing more photos and encouraging them to write in the first person, with plenty of self-reference, culminating in a sort of reality TV show-slash-blog before either of those things existed. Sassy became ground zero for indie music coverage thanks largely to Christina Kelly, a fan of Slaves of New York author Tama Janowitz who wrote the way teenagers talk. “I don’t know how to say where my voice came from,” she says. “It was just there.” Like the other writers on staff, she offered a proto-Jezebel take on pop culture, a new form of postmodern love-hate criticism.

At its peak, Sassy, which had one of the most successful women’s magazine launches ever (per Jesella and Meltzer), attracted 800,000 readers. But this was the era of the feminist backlash, where politicians were doubling down on good old American family values. The writers and editors at Sassy weren’t activists, per se, but they were the children of second wavers, they went to universities with women’s departments, they knew about the patriarchy. “Sassy was like a Trojan horse,” wrote Jesella and Meltzer, “reaching girls who weren’t necessarily looking for a feminist message.” Realizing that adolescents were more sexually active, receiving letters about the shame around it, Sassy made it a priority to provide realistic accounts of sex without the moralism. They covered homosexuality, abortion, and even abuse, and were the first teen magazine in America to advertise condoms.

In response, right-wing religious groups petitioned to boycott Sassy‘s advertisers; within several months the magazine lost nearly nearly 20 percent of its advertising. After several changes in ownership, including the removal of Sandra Yates and a squarer mandate, the oxymoronic conservative Sassy eventually folded into Teen magazine in 1997, the alternative press devoured once again by the mainstream.

But Sassy left behind a community. A form of analog social media, the magazine united writers with readers, but also readers with each other. Sassy even had its readers conceptualize an issue in 1990 — the “first-ever reader-produced issue of a consumer magazine” — the same year Andi Zeisler secured an internship at Sassy with a hand-illustrated envelope and the straightforward line, “I want to be your intern.” Six years later, she co-created her own magazine, Bitch, a cross between Sassy and Ms. It had the same sort of intimate community where, Zeisler explains, “there’s somehow a collective feeling of ownership that you don’t have with something like Bustle.”

Bustle, a digital media company for millennial women, is often cited as the counter-example to indie sites like Sassy, Bitch, and Rookie. It has more than 50 million monthly uniques (Bustle alone boasts 37 million) and is run by a man named Bryan Goldberg, who upon its 2013 launch wrote, with a straight face, “Maybe we need a destination that is powered by the young women who currently occupy the bottom floors at major publishing houses.” While Sassy had to struggle to be profitable and sustainable in an ad-based and legacy driven industry, now corporate entities like Bustle manspread sites like Rookie into non-existence. “The one thing that has stayed the same,” says Zeisler, “is the fact that alternative presentations of media by and for girls and young women is really overlooked as a cultural force.”

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Tavi Gevinson was born the year Sassy died, but Lena Dunham arrived just in time. Recalling her predecessor, she described her feminist newsletter, Lenny Letter, which launched in 2015 as “a big sister to young radical women on the Internet.” Delivered to your inbox, Lenny, backed by Hearst, mimicked the intimacy of magazines past, the ones that existed outside Twitter and the comments section. It included an advice column and interviews (the first was with Hillary Clinton) as well as personal essays touching on various sociopolitcal issues. It was more activist than Sassy, more earnest than ironic, more 20-something than adolescent. It even had a Rookie alum, Laia Garcia, as its deputy editor. Lenny’s third issue launched it into mainstream consciousness when Jennifer Lawrence wrote an essay about pay disparity in Hollywood, which provoked an industry-wide conversation. Then three years after launch and without warning, on October 19, a final letter by Dunham and co-creator Jenni Konner claimed “there’s no one reason for our closure” and shut down.

Lenny’s demise came nine months after that of another site that had a loyal female-driven community: The Hairpin. Founded in 2010 by Edith Zimmerman under The Awl umbrella, the site that had also published writing by Lenny editor-at-large Doreen St. Félix claimed “a natural end” — the same words The Awl used for its closure. NPR’s Glen Weldon suggested more specific reasons for their termination: the decline in ad revenue online, the sites’ unwillingness to compromise, their independence. “The Awl and The Hairpin were breeding grounds for new writers — like The National Lampoon in the ‘70s, Spy Magazine in the ‘80s, Sassy in the ‘90s and McSweeney’s in the aughts,” he explained, adding, “Invariably they would find, waiting for them, a comparatively small, but loyal, sympathetic and (mostly) supportive readership.”

Two years before this, a similar site, The Toast, founded by former Hairpinners Nicole Cliffe and Daniel Ortberg, also closed. The publication was created in 2013 to be an intersectional space for women to write basically whatever they fancied. They even invited Rookie to contribute. The Toast published multiple features a day, stating, “we think there’s value in posting things that we’ve invested time and energy on, even if it comes at the expense of ‘You won’t believe this story about the thing you saw on Twitter and have already believed’ link roundups.” In a lengthy message posted in May 2016, Ortberg broke down the financial circumstances that left them weighing their options. “Most of them would have necessitated turning The Toast into something we didn’t like, or continuing to work ourselves into the ground forever,” Ortberg wrote, adding, “The only regret I have is that Bustle will outlive us and I will never be able to icily reject a million-dollar check from Bryan Goldberg, but that’s pretty much it.”

It says everything about the American media industry that Bustle, a site with an owner who mansplained women’s sites to women, a site which acquired the social justice-oriented publication Mic only after it had laid off almost its entire staff, has outlived the ones that are actually powered by women. If you look closely, you will see that the majority of women’s sites that continue to exist — from SheKnows to Refinery29 — have men in charge. Even HelloGiggles, which was created by three women, is owned by the male-run Meredith Corporation. That means that, fundamentally, these publications are in the hands of a gender that does not historically believe in the inherent value of women’s media. Women, including young women, are valuable as consumers, but if their interests cannot be monetized, they are worthless. Yet the same year The Toast closed, Lauren Duca wrote a Sassy-style essay, “Donald Trump Is Gaslighting America,” in Teen Vogue which dominated the news and garnered 1.4 million unique visitors. “Teen girls are so much smarter than anyone gives them credit for,” Phillip Picardi, Teen Vogue’s digital editorial director, reminded us. “We’ve seen an immense resonance of political coverage with our audience.” Seventeen and ELLE have also capitalized on wokeness, their spon-con sharing real estate with social justice reporting, blurring the boundaries between protesting and shopping. “The inner workings of those places are not about feminism,” says Zeisler. “They’re about selling feminism and empowerment as a brand and that’s very different from what you would find at Rookie or at The Toast or The Hairpin.”

It seems fitting that a new print teen magazine launched last year called Teen Boss. On the fact that it had no ads, Jia Tolentino side-eyed in The New Yorker, “unless, of course, it’s all advertising — sponsored content promoting “Shark Tank” and JoJo Siwa (both appear in each of the first three issues) and also the monetizable self.”

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Teen girls are the “giant piggybank of capitalism,” says Zeisler, and it’s an apt metaphor. Their value is their purchasing power and they are sacrificed, smashed to pieces, to get to it. When Ariana Grande obliterates every sales record known to man, man still asks why she is on the cover of BuzzFeed. Man never seems to ask, however, why sports — literal games — are on the cover of anything. This is the world in which Rookie and Lenny Letter and The Hairpin and The Toast attempt to survive, in which all that is left when they don’t are floating communities of women, because the industry refuses to make room. As Gevinson wrote, “that next iteration of what Rookie stands for — the Rookie spirit, if you will — is already living on in you.” As Dunham wrote, “Lenny IS you: every politician, every journalist, every activist, every illustrator, every athlete who shared her words here.” As The Hairpin wrote, “We hope when you look back on what we did here together it makes you proud and not a little delighted.” As Cliffe and Ortberg wrote, “The Toast was never just a chance for people to tune in to The Mallory and Nicole Show, it was also a true community and it will be missed.”

These publications did not die by their own hand. Zeisler notes that to this day, she sees people tweeting about missing The Toast. These sites died because their inherent value did not translate into monetary value in a capitalist system run by men who only know how to monetize women by selling them out. As bright and as hungry as young women are today, they are entering a world designed to shut them down. And the future looks bleak. “If media as an industry doesn’t figure out how to value [independent sites for young women] in a way that really reflects and respects the work that goes into them,” says Zeisler, “we’re just going to have a million fucking Bustles.”

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Soraya Roberts is a culture columnist at Longreads.