Three years ago, Sarah Menkedick launched Vela Magazine in response to the byline gender gap in the publishing industry, and to create a space that highlights excellent nonfiction written by women. Last week, Menkedick and her team of editors launched a Kickstarter campaign to grow Vela as a sustainable publication for high-quality, long-form nonfiction, to pay their contributors a competitive rate, and to continue to ensure that women writers are as recognized and read as their male counterparts. Menkedick chatted with Longreads about her own path as a writer, the writer’s decision to work for free, building a sustainable online publication, and the importance of featuring diverse voices in women’s nonfiction.
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Let’s talk about Vela’s origins. You created Vela in 2011 as a space for women writers in response to the byline gender gap — yet it’s not a “women’s magazine.” Can you explain?
Like so many women writers, I was discouraged by the original VIDA count in 2011. I was also a bit disenchanted with a certain narrowness of voice and focus in mainstream magazine publishing, which tended to be very male, because men tend to dominate mainstream magazine publishing. Talking about the alternative to that gets really dicey, because it’s icky to talk about a “womanly” or “female” voice. I wanted to say: nonfiction and literary journalism written by women doesn’t have to sound like this sort of swaggering male writing, or like the loveable snarky-but-sweet meta writing of John Jeremiah Sullivan or David Foster Wallace. It can be like . . . and there we run short on models, because there aren’t very many women being widely published whose work falls into that middle zone between “creative nonfiction” — which tends to be more academic, more experimental, more the types of essays appearing in literary magazines — and traditional journalism.
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