I am a pizza apostate. Not only do I use a fork and knife whenever I eat pizza, I also sometimes bypass my normal slice joint for the siren call of deliciously buttered-and-garlic salted crust that only Dominos can deliver.
Domino’s has always understood the importance of not having to go anywhere. Although you can still walk into a restaurant if you must, there are at least a dozen ways to order a Domino’s pizza in absentia. Some are self-explanatory: mobile apps, Apple Watch, Facebook Messenger. Others need some explanation. To order via Twitter, you must create an online account, save a pizza as your favorite (known as your Easy Order), and connect it to your Twitter account. Then tweet a pizza emoji to @dominos. “We’ll know who you are, what pizza you want, your default location and payment,” Maloney says. “We send a ‘Sounds awesome, are you sure?’ You send a thumbs up.” But if you want to order something other than your favorite, you’re out of luck.
Maloney clears away the remains of our lunch (Pacific Veggie, thin crust) to show me option 12 on his phone: zero-click ordering. “This will freak you out,” he says. “What’s the easiest way to order? When you don’t have to do anything.” One day Maloney and Garcia were in the car with their ad guys, dreaming of how to one-up Amazon’s one-click ordering. Three months later they had their zero-click app, which does require one click to start. “Tap the Domino’s icon to open it and find my Easy Order,” Maloney says. That’s it. “I have 10 seconds before it automatically places the order.” A big countdown clock appears on Maloney’s screen. If he does nothing, his Easy Order, a 12-inch hand-tossed pizza, will be on its way to his home.
While Dominos is at the forefront of our fast food, it isn’t the only company to have paired food science and tech to deliver a product that is utterly craveable. The following are some of the best pieces in the past several years to capture this culinary shift. Read more…
“Fight jellyfish?” Boero says when I speak with him on Skype. “Forget it.” Any tactic you’d use to combat any other plague is useless against jellyfish. Pesticides don’t affect them. Many species don’t actively swim in any particular direction, so you can’t chase them away. Electrocution doesn’t work. Acoustic shocks? Nope: with no brain or ears, a jellyfish has no notion of sound. “Jellyfish shredders, hormones – you’re just treating the symptoms,” Boero says.
He also understood that the male broad-tailed hummingbird’s wings make a whistling sound, and indeed Barr had tracked the bird’s return each spring. Together with Barr’s weather and snow melt, Inouye was able to show how climate change’s impact on a single flower might mean the end of broad-tailed hummingbird migration in the region.
The hummingbird relies on nectar from the glacier lily—so much so that it synced its migration to arrive in Gothic just before it blooms. To adjust to warmer springs, however, the lily now flowers 17 days earlier than it did four decades ago. In two more decades it’s likely the broad-tailed hummingbird will completely miss the glacier lily’s nectar. This widening seasonal imbalance is called phenological mismatch, and has become a major concern as scientists learn more about climate change. In Gothic, this will impact not just broad-tailed hummingbirds, but also butterflies, bees, hibernating mammals, and the animals that depend on all those animals. These same dynamics will play out across the Rocky Mountains, and similar alpine ecosystems across the world.
At The Atlantic, J. Weston Phippen reports on Billy Barr, a man who moved into a remote part of the Rocky Mountains in search of solitude over 40 years ago. To avoid boredom, he documented snow levels, animal sightings, and the date flowers first bloomed. “…collectively his work has become some of the most significant indication that climate change is rearranging mountain ecosystems more dramatically and quickly than anyone imagined.”
Billy Barr moved into a remote part of the Rocky Mountains in search of solitude over 40 years ago. To avoid boredom, he documented snow levels, animal sightings, and the date flowers first bloomed. “…collectively his work has become some of the most significant indication that climate change is rearranging mountain ecosystems more dramatically and quickly than anyone imagined.”