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This Month in Books: Two Sides of the Same Gaslight

Ingrid Bergman holding a book in a scene from "Gaslight." (Photo by Metro-Goldwyn-Mayer/Getty Images)

Dear Reader,

This month’s books newsletter is a bundle of contradictions, a cornucopia of counterintuitions. “I pursue sleep so hard I become invigorated by the chase,” writes Marina Benjamin in her memoir-cum-treatise on insomnia. “You’re not supposed to identify with monsters. But people are rarely disturbed by things they don’t already recognize in themselves,” says Guy Gunaratne in an interview about his debut novel, which revolves around a real-life act of terrorism perpetrated by someone who reminds Gunaratne very much of himself. And Gemma Hartley, recalling a time when she was sick in bed and her husband failed to prepare their son properly for school before it was time for her (still sick!) to walk him there, explains how different the emotional fallout of the mess-up was for the two parents. She felt guilty that her son would have a bad day at school, whereas her husband easily moved on:

Even though my husband had been the one on duty for the morning, I was the one left with the guilt of taking my son to school ill prepared…. Parenting mistakes aren’t a moral failing for him like they are for me. Dads get the at-least-he’s-trying pat on the back when people see them mess up. Moms get the eye rolls and judgment…. I was still expected to be the one in charge, even when I was incapacitated, because isn’t that just what moms are supposed to do? He wasn’t expected to have the morning routine locked down. He was still a dad — still exempt from judgment.

And as Hartley points out, the problem isn’t just the ‘care gap’ between the genders: It’s that even “talking about emotional labor requires emotional labor.” Moreover, when women do try to make men care, men will twist women’s own needs back on them, asking women to do their caring for them — to care about caring for them:

One woman, upon becoming overwhelmed with the emotional labor she was performing, told her partner the only way they were staying together was for him to go to a therapist. He asked her to find one and make an appointment for him.


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David Montero, meanwhile, marvels that the bigger and perhaps more disturbing part of Watergate is somehow the least remembered. Investigations into Nixon’s slush fund led regulators to the discovery that American firms had been bribing political parties around the world, to the tune of at least $1 billion dollars. The vastness of the wrongdoing left investigators feeling like they lived in an upside-down reality. “It was inconceivable to me,” the director of the SEC’s Enforcement Division Stanley Sporkin recalled, “that companies could be bribing all over the world, and the shareholders not know how they’re making their money.” And it wasn’t just the casual, widespread criminality that shocked everyone, but also the very real geopolitical consequences — entire elections seemed to have been swung (and inevitable subsequent government overthrows ignited) abroad by American corporate money. “Surely the public expects more than to have foreign policy made in the boardrooms of United Brands or Lockheed,” a congressman quipped on the matter. Laws were passed to outlaw international corporate bribery, but over time conservative thinkers reduced anti-bribery law’s purpose from the ideological necessity of preserving democracy to the amoral and quotidian goal of preserving market competition. And, as Tim Wu points out in his book on the subject, a nearly identical rightward shift happened in the interpretation of antitrust laws over the same period of time (and at the hands of the same conservative school of thought). Our reviewer Will Meyer writes:

…by the seventies, a Chicago School lawyer named Robert Bork stood at the center of unmaking the tradition pioneered by Brandeis and Roosevelt. Bork, starting on the fringes, argued that antitrust laws should focus on “consumer welfare” instead of ensuring competition. Explaining how this standard shifted, Wu writes, “the government or plaintiff had to prove to a certainty that the complained-of behavior actually raised prices for consumers.” Wu chronicles how, as Bork moved the goal posts for understanding antitrust laws, their enforcement began to slip as well…. Justice Scalia [wrote] in 2004: “The mere possession of monopoly power, and the concomitant charging of monopoly prices, is not only not unlawful; it is an important element of the free-market system.”

But I think the most counterintuitive statement in this month’s books newsletter comes from Lara Bazelon‘s new book about restorative justice for the wrongfully convicted, in which she writes that “seventy-eight percent of… exonerations did not involve DNA evidence. This finding surprises many people, as it seems at odds with the way that crime is prosecuted on popular television shows and in movies…” The foremost reason that innocent people end up being exonerated, she reveals, is the discovery of police and prosecutorial misconduct, by either one person or a small group of people over many years, which can lead to hundreds or even thousands of convictions being reversed.

And last but not least, in her review of Jean Améry’s recently translated 1978 apologia for the ever-maligned Charles Bovary, Ankita Chakraborty points out that Emma Bovary was a contradiction in terms, the kind of woman who only exists when a man is writing her:

wherever [Emma Bovary] went — and she went all around, everywhere — she was never questioned for her whereabouts or for her absence. In what world is a woman who so freely moves never questioned by society regarding her movements? Only in a world where the woman also happens to be a man.

Which feels to me sort of like the inverse of a remarkable study that Gemma Hartley cites — almost like they’re two sides of the same gaslight:

A 2011 survey in the UK found that 30 percent of men deliberately did a poor job on domestic duties so that they wouldn’t be asked to do the job again in the future.

With that disquieting information in mind during this most busy of emotional labor seasons, happy reading, happy counterintuiting, and happy holidays!

Dana Snitzky
Books Editor
@danasnitzky

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At the Very Least We Know the End of the World Will Have a Bright Side

DigitalVision / Getty

Adam Boffa | Longreads | December 2018 | 9 minutes (2,324 words)

The oil industry in the U.S. has had a busy few years. In North Dakota alone, barrel production increased more than tenfold between 2005 and 2015. The state’s daily oil barrel output surged from a low of 90,000, and within a decade it was consistently producing over one million barrels of oil per day. A majority of this oil was extracted via fracking, a controversial practice linked to a litany of harmful health and environmental effects. But if there were to be a public reckoning with fracking’s dangers in North Dakota, it would have to overcome steep challenges. A recent collection of research on the oil boom includes Sebastian Braun’s account of how pro-fracking sentiment, propped up by corporate lobbyists (like the American Legislative Exchange Council) and others who stand to gain, is so strong in the state that, during a speech at an energy conference, the audience didn’t bat an eye when a presenter likened EPA regulation to terrorism. Braun, an Associate Professor of Anthropology and Director of American Indian Studies at Iowa State University, alleges that this lobbyist-generated atmosphere of consensus is hostile to local researchers investigating topics including air and water quality. Another study in the collection by Ann Reed, an Adjunct Assistant Professor of Anthropology at ISU, points to the oil industry’s spending on “community outreach initiatives” within the state, funds which it disperses in order to establish a positive reputation for itself (and, as a side effect, make some citizens feel pressured to stay quiet about their apprehensions regarding the industry’s practices). As of 2018, the state continues to set daily oil production records.

It’s not just North Dakota, of course. Similar efforts helped silence debates around fracking, pollution, and renewable resources in the lead-up to this year’s elections in Colorado, Washington, and Arizona, eventually helping defeat reform initiatives in those states. But these are only regional instances of the broader, global trend of the suppression of research and stifling of public discussion on the impacts of fossil fuel extraction. The most significant example probably involves Shell and ExxonMobil, who studied and documented the catastrophic effects of climate change decades ago but kept their findings confidential and, in ExxonMobil’s case, funded denialist campaigns and anti-regulatory efforts based on false information. While the public spent years fruitlessly debating the legitimacy of climate science, oil giants obscured evidence, promoted research amenable to their interests, and kept drilling, happy to make hay while the warming sun shone. Read more…

Longreads Best of 2018: Essays

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in essays.

Aram Mrjoian
A writer, editor, instructor, and PhD student at Florida State University.

I’m Not Black, I’m Kanye (Ta-Nehisi Coates, the Atlantic)

This fall, I taught my freshman composition classes through a pop culture lens. Many of my students had been indoctrinated with the false promises of the five-paragraph essay and began the year with the certainty first-person point of view had no place in professional or academic writing. After I assigned this personal essay by Ta-Nehisi Coates during week one, most, if not all, of them changed their minds. Coates dissects the celebrity of Kanye West by interweaving personal narrative, meticulous research, and deft cultural and political commentary. It’s a remarkable model for what the personal essay can accomplish. How Coates ties the personal to the societal to the universal is hard to match. Coates’s ease in presenting West’s cross-generational relevance also presented an important point of connection between my students and me. Regardless of the age gap, we had all grown up on Kanye’s music. Our mutual familiarity opened up an important conversation about the divide between art and the artist, as well as the sticky social, cultural, and political complexities of fame. Throughout the semester, I found my students returning to this piece. It became a common point of reference. Certainly this essay was a pleasure to teach, but it also had much to teach me, and for that I am grateful.
Read more…

Queens of Infamy: Zenobia

Illustration by Louise Pomeroy

Anne Thériault | Longreads | December 2018 | 18 minutes (4,570 words)

From the notorious to the half-forgotten, Queens of Infamy, a Longreads series by Anne Thériault, focuses on badass world-historical women of centuries past.

* * *

Looking for a Queens of Infamy t-shirt or tote bag? Choose yours here.

When one thinks about Roman triumvirates, insofar as one ever thinks about Roman triumvirates, there are two that spring immediately to mind: the First Triumvirate and the Second Triumvirate. The former involved a would-be emperor (Julius Caesar), a man with a beautiful head of hair (Pompey), and a guy whose name no one can ever remember (Crassus); the latter included an actual emperor (Augustus), a noted piss artist who also happened to have great hair (Mark Antony), and another guy whose name no one can ever remember (Lepidus). But I propose we add another Ancient Roman triumvirate and turn this list into a triumvirate of triumvirates. This last (and, frankly, greatest) of the triumvirates consists of the three queens who led revolts against the Roman occupation of their lands: Cleopatra, Boudicca, and Zenobia.

Do I understand that the term “triumvirate” means “three people who operate together as a governing coalition”? Yes. Since vir is Latin for “man,” wouldn’t the term refer specifically to men? Sure, whatever. Given that Cleopatra, Boudicca, and Zenobia were women whose lives were separated by the vagaries of time and geography, doesn’t that suggest that I’m applying “triumvirate” incorrectly here? Probably. Do I care about your petty and pedantic opinions on this matter? Not especially.

Cleopatra and Boudicca’s stories are both fairly well-known in the West, if somewhat distorted in their retellings (the Egyptian queen wanted her legacy to be tax reform and a stable, drought-resistant economy, but instead we mostly remember her as being sexily embroiled in Roman politics). Zenobia is a popular historical figure in the Arab world, especially in her native Syria, where her image appears on banknotes and where her story featured heavily in the 1997 historical soap opera Al-Ababeed (The Anarchy). Outside of the Middle East, though, she seems to be half-forgotten aside from a few works produced during the Enlightenment and the Romantic period, all of which employ extreme artistic license. Part of the problem is that when it comes to Zenobia, hard facts are few and far between. This is almost certainly related to gender; while historians were studiously chronicling the frequency and texture of royal men’s bowel movements, the most basic details of women’s lives are lost to time. The Romans were particularly reluctant to include women in their accounts, so it’s unsurprising that they didn’t leave much information behind about the queen who conquered a solid chunk of their empire.

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You Don’t Own Me

Billy Joe Armstrong playing the Black Cat, 2018. Photo by Joe Bonomo

Joe Bonomo | The Normal School | November 2018 | 27 minutes (5,476 words)

 

Did you hear the news? John Bonham used a mud shark as a sex toy! Rod the Mod had to have his stomach pumped! Paul is Dead! But when a band gets too famous, literally too big for the room, I resist them, because I’m a fameist.

I saw the Rolling Stones and the Who at Washington D.C.’s Capitol Centre arena in the early 1980s, and both shows were highly memorable but occurred on the cusp of my exploding love for indie and punk, for bands, many of which were local, whose gigs take place in small, sweaty joints—and I was truly baptized as a rock ‘n’ roll fan in those places. Until very recently, I hadn’t seen a stadium-size show, though in retrospect I wish I’d put my bias aside and gone to see Prince, the Kinks, David Lee Roth-era Van Halen, Tom Petty, Bruce Springsteen, and a few others. I’m irrational. I know that fans of enormously successful artists and bands happily spend big bucks to see their favorites in arenas or at sprawling festivals; for many of them, the experience is spiritually gratifying, emotionally rich, exciting. Dwarfed by a huge crowd, one of tens of thousands, spending as much time watching a band on a JumboTron as on the stage: to me this feels like the equivalent of a hundred-person banquet dinner, versus an intimate supper for five, of praying with hundreds in a megachurch versus sitting in a back pew with a dozen spiritually hungry folk in a ramshackle wooden church somewhere. I see that I’m getting carried away here. As with any doctrinaire, you can easily poke holes in my argument, call me hipster, pretentious, roll your eyes at my piousness while pointing to the sweatily anointed kid emerging blissful from an arena, pyrotechnics still dancing in her eyes.

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Guy Gunaratne on the ‘Push-Pull of Ancestry and Meaning’ in London

Pedestrian crossings in London are painted with bold letters telling you exactly in which direction to look for cars before stepping out in the street. (Photo by Athanasios Gioumpasis/Getty Images)

Hope Reese | Longreads | December 2018 | 11 minutes (3,036 words)

 

“We were London’s scowling youth,” is how narrator Yusuf, whose family came to the city from Pakistan, introduces himself and his peers in Guy Gunaratne’s debut novel In Our Mad and Furious City. Depicting the struggle of city life from the perspectives of three young second-generation immigrants from the Caribbean, Pakistan, and Ireland — Selvon, Yusuf, and Ardan — and two of their parents, the novel investigates precisely what those “scowling youth” experience in London — a complicated and sometimes hostile place.

The fictional work, which takes place over a 48-hour period, was inspired by the 2013 murder of Lee Rigby, a soldier, by Michael Adebolajo and Michael Adebowale, Islamic extremists. Gunarate tells me he was struck by his “perverse identification” with the killer, and set out on a journey to explore the way violence and extremism can develop in a multicultural city.

Gunaratne tells the story as an insider. As the son of a Sri Lankan immigrant, he grew up in northwest London and has seen firsthand how the city can be viewed from the perspective of the two generations. And in his work as a documentary filmmaker and journalist, he has also become interested in exploring human rights issues, which he says have taught him the habit of “zeroing in on the parts of… stories that most disturb you and provoke a response within you.” Read more…

Longreads Best of 2018: All of Our No. 1 Story Picks

All through December, we’ll be featuring Longreads’ Best of 2018. Here’s a list of every story that was chosen as No. 1 in our weekly Top 5 email.

If you like these, you can sign up to receive our weekly email every Friday. Read more…

Duet for a Small Porpoise’s Extinction

Wikimedia Commons / Photo illustration by Katie Kosma

Kimi Eisele | Longreads | December 2018 | 22 minutes (5,477 words)

Were we ever to arrive at knowing the other as the same pulsing / compassion would break the most orthodox heart.

— Claudia Rankine

One December afternoon two years ago, I came upon an iceberg in the Place du Pantheón in Paris. Twelve of them actually, each the size of a small car, arranged in a circle, clock-like. I observed them for a while, and then I did what I sometimes do in nature: I started dancing with the ice.

There was another dancer there, too, moving fluidly around one of the pieces. When I saw him I thought, kin, which is also what I came to feel for the ice itself.

I approached the other dancer and asked to join him. At first he said no. A cameraman was filming him, and I understood this to mean his dance was important and would be preserved. He mentioned an injury. Maybe he was afraid I would touch him or lean on him, which is a fear I myself have, given my own fragile lower back. Or maybe he thought I wanted to partner dance — waltz or jitterbug, say — and I understood that refusal as well, because that is not the kind of dancing the icebergs seemed to summon. I clarified, “Not together, just alongside. We each can do our own thing.” So he nodded and I joined him and we danced that way, improvising, alone and together, with the ice.

The ice was from Greenland. It had already broken off from the ice sheet and was melting into the sea when the Icelandic-Danish artist Olafur Elliason and his geologist collaborator Minik Rosing scooped it from the ocean and transported it in refrigerated shipping containers to Paris for the occasion of the 2016 United Nations Climate Change Conference, or COP21.

While world leaders listened to scientists and economists and debated the future of the planet, people came to the Place du Pantheón to be with the 12 chunks of ice. Children, grandmothers, musicians, dancers, sanitation workers. Dogs came too. It was not unlike a petting zoo, but instead of goats and ponies, they petted ice.

Photo by Shannon Cain

I returned to the icebergs nearly every day. One night after a rain, the pavement glimmering under city lights, I made another dance, just me and the ice, dueting.

A friend filmed this dance and some weeks later, he sent me the video. He’d added music: Antonio Sanchez’s “Pathways of the Mind,” from Meridian Suite — a perfect pairing, by sheer chance. I’ll always have it now, to remember.

Technically, the word “iceberg” signifies a chunk of ice more than five meters wide that’s fallen from a glacier or ice sheet. Smaller ice chunks are called “growlers” or “bergy bits.” The Greenland growlers in the Place du Pantheón remained there for a few weeks. And then they disappeared.
Read more…

My So-Called Media: How the Publishing Industry Sells Out Young Women

Sipapre, AP / Getty / Photo illustration by Katie Kosma

Soraya Roberts | Longreads | December 2018 | 10 minutes (2,554 words)

On November 30th, Tavi Gevinson published her last ever editor’s letter at Rookie. The 22-year-old started the site when she was just 15, and in the intervening years it had spawned a pastel-hued community of girlhood, which, if not always sparkly, was always honest. The letter spanned six pages, 5707 words. In Longreads terms, that’s 20 minutes, 20 minutes of Gevinson agonizing over the site she loved so much, the site that was so good, that was now bigger than her, that she couldn’t figure out how to save. “Rookie had been founded, in part, as a response to feeling constantly marketed to in almost all forms of media,” she wrote, “to being seen as a consumer rather than a reader or person.”

The market had won, but Gevinson was fighting to the death. It was hard to read. You could sense her torturing herself. And she was. Because in truth there was nothing Gevinson could have done, because the failure of Rookie was not about her, or even about the poor state of media as a whole. It was about what it has always been about, which is that as much power as women have online — as strong as their voices are, as good as their work is, as valuable as it is to women, especially young women — its intrinsic worth is something capitalism, dominated by men, feels no obligation to understand. This is what ultimately killed Rookie. And The Hairpin. And The Toast. And maybe even Lenny Letter too.

***

In her first ever editor’s letter, Tavi Gevinson explained that she wasn’t interested in the “average teenage girl,” or even in finding out who that was or whether Rookie appealed to her. “It seems that entire industries are based on answering these very questions,” she wrote. “Who is the typical teenage girl? What does she want? (And, a lot of the time, How can we get her allowance?)” She claimed not to have the answer but provided it anyway by not asking the question: by not inquiring, like other young women’s publications, whether her readers would like some lipstick or maybe some blush with that. Instead, Rookie existed in a state of flux, a mood board of art and writing and photography on popular culture and fashion and politics and, just, the reality of being a girl. In an interview with NPR in 2011, Gevinson noted the hypocrisy of other teen magazines’ feminist gestures: “they say something really simple about how you should love your body and be confident or whatever, but then in the actual magazine, there will still be stuff that maybe doesn’t really make you love your body.”

Writer Hazel Cills emailed Gevinson when she was 17 to ask if she could join Rookie. In her eulogy for the site, published in Jezebel, Cills described the magazine’s novel concept: “unlike Teen Vogue or Seventeen, we were overwhelmingly staffed with actual teenagers, and were free to write about our realities as if they were the stuff of serious journalism.” Lena Singer, who was in her 30s when she worked as Rookie’s managing editor, thinks the publication deserves some credit for the fact that adults are now more willing to defer to adolescents than they were when it launched. “Part of my role as an editor there was to help protect the idea — and I still believe it — that the world doesn’t need another adult’s opinion about teen spaces, online or elsewhere,” she says. “Teens say what needs to be known about that.” And when they didn’t have the answers, they chose which adults to consult with video features like “Ask a Grown Man,” where celebrities like Thom Yorke answered readers’ questions. The column would have been familiar to Sassy aficionados, particularly fans of its “Dear Boy” series which had guys like Beck offering advice. Which made sense, because Sassy was basically the OG Rookie.

Named by the 13-year-old daughter of one of the heads of its publishing company, Fairfax, Sassy arrived in 1988 and was the first American magazine that actually spoke the language of adolescence. Teen publications dated back to 1944, the year Seventeen launched, but Sassy was different. “The wink-wink, exasperated, bemused tone was completely unlike the vaguely disguised parental voice of Seventeen,” write Kara Jesella and Marisa Meltzer in How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine. And unlike Teen or YM, it did not make guys the goal and girls the competition — if it had a goal at all, it was to be smart (and preferably not a conservative). Sassy was launched as the U.S. iteration of the Australian magazine Dolly — they originally shared a publisher — and presented itself as the big sister telling you everything you needed to know about celebrity, fashion, and beauty but also drugs, sex, and politics. “The teen magazines here were like Good Housekeeping for teen-agers,” Dolly co-founder Sandra Yates told the New York Times in 1988, adding, “I’m going to prove that you can run a business with feminist principles and make money.”

So she hired Jane Pratt, an associate editor at Teenage magazine, who matched her polka dot skirt with work boots, who donated to a pro-choice organization. Pratt “cast” writers like Dolly did, then went further to reinforce their personalities by publishing more photos and encouraging them to write in the first person, with plenty of self-reference, culminating in a sort of reality TV show-slash-blog before either of those things existed. Sassy became ground zero for indie music coverage thanks largely to Christina Kelly, a fan of Slaves of New York author Tama Janowitz who wrote the way teenagers talk. “I don’t know how to say where my voice came from,” she says. “It was just there.” Like the other writers on staff, she offered a proto-Jezebel take on pop culture, a new form of postmodern love-hate criticism.

At its peak, Sassy, which had one of the most successful women’s magazine launches ever (per Jesella and Meltzer), attracted 800,000 readers. But this was the era of the feminist backlash, where politicians were doubling down on good old American family values. The writers and editors at Sassy weren’t activists, per se, but they were the children of second wavers, they went to universities with women’s departments, they knew about the patriarchy. “Sassy was like a Trojan horse,” wrote Jesella and Meltzer, “reaching girls who weren’t necessarily looking for a feminist message.” Realizing that adolescents were more sexually active, receiving letters about the shame around it, Sassy made it a priority to provide realistic accounts of sex without the moralism. They covered homosexuality, abortion, and even abuse, and were the first teen magazine in America to advertise condoms.

In response, right-wing religious groups petitioned to boycott Sassy‘s advertisers; within several months the magazine lost nearly nearly 20 percent of its advertising. After several changes in ownership, including the removal of Sandra Yates and a squarer mandate, the oxymoronic conservative Sassy eventually folded into Teen magazine in 1997, the alternative press devoured once again by the mainstream.

But Sassy left behind a community. A form of analog social media, the magazine united writers with readers, but also readers with each other. Sassy even had its readers conceptualize an issue in 1990 — the “first-ever reader-produced issue of a consumer magazine” — the same year Andi Zeisler secured an internship at Sassy with a hand-illustrated envelope and the straightforward line, “I want to be your intern.” Six years later, she co-created her own magazine, Bitch, a cross between Sassy and Ms. It had the same sort of intimate community where, Zeisler explains, “there’s somehow a collective feeling of ownership that you don’t have with something like Bustle.”

Bustle, a digital media company for millennial women, is often cited as the counter-example to indie sites like Sassy, Bitch, and Rookie. It has more than 50 million monthly uniques (Bustle alone boasts 37 million) and is run by a man named Bryan Goldberg, who upon its 2013 launch wrote, with a straight face, “Maybe we need a destination that is powered by the young women who currently occupy the bottom floors at major publishing houses.” While Sassy had to struggle to be profitable and sustainable in an ad-based and legacy driven industry, now corporate entities like Bustle manspread sites like Rookie into non-existence. “The one thing that has stayed the same,” says Zeisler, “is the fact that alternative presentations of media by and for girls and young women is really overlooked as a cultural force.”

***

Tavi Gevinson was born the year Sassy died, but Lena Dunham arrived just in time. Recalling her predecessor, she described her feminist newsletter, Lenny Letter, which launched in 2015 as “a big sister to young radical women on the Internet.” Delivered to your inbox, Lenny, backed by Hearst, mimicked the intimacy of magazines past, the ones that existed outside Twitter and the comments section. It included an advice column and interviews (the first was with Hillary Clinton) as well as personal essays touching on various sociopolitcal issues. It was more activist than Sassy, more earnest than ironic, more 20-something than adolescent. It even had a Rookie alum, Laia Garcia, as its deputy editor. Lenny’s third issue launched it into mainstream consciousness when Jennifer Lawrence wrote an essay about pay disparity in Hollywood, which provoked an industry-wide conversation. Then three years after launch and without warning, on October 19, a final letter by Dunham and co-creator Jenni Konner claimed “there’s no one reason for our closure” and shut down.

Lenny’s demise came nine months after that of another site that had a loyal female-driven community: The Hairpin. Founded in 2010 by Edith Zimmerman under The Awl umbrella, the site that had also published writing by Lenny editor-at-large Doreen St. Félix claimed “a natural end” — the same words The Awl used for its closure. NPR’s Glen Weldon suggested more specific reasons for their termination: the decline in ad revenue online, the sites’ unwillingness to compromise, their independence. “The Awl and The Hairpin were breeding grounds for new writers — like The National Lampoon in the ‘70s, Spy Magazine in the ‘80s, Sassy in the ‘90s and McSweeney’s in the aughts,” he explained, adding, “Invariably they would find, waiting for them, a comparatively small, but loyal, sympathetic and (mostly) supportive readership.”

Two years before this, a similar site, The Toast, founded by former Hairpinners Nicole Cliffe and Daniel Ortberg, also closed. The publication was created in 2013 to be an intersectional space for women to write basically whatever they fancied. They even invited Rookie to contribute. The Toast published multiple features a day, stating, “we think there’s value in posting things that we’ve invested time and energy on, even if it comes at the expense of ‘You won’t believe this story about the thing you saw on Twitter and have already believed’ link roundups.” In a lengthy message posted in May 2016, Ortberg broke down the financial circumstances that left them weighing their options. “Most of them would have necessitated turning The Toast into something we didn’t like, or continuing to work ourselves into the ground forever,” Ortberg wrote, adding, “The only regret I have is that Bustle will outlive us and I will never be able to icily reject a million-dollar check from Bryan Goldberg, but that’s pretty much it.”

It says everything about the American media industry that Bustle, a site with an owner who mansplained women’s sites to women, a site which acquired the social justice-oriented publication Mic only after it had laid off almost its entire staff, has outlived the ones that are actually powered by women. If you look closely, you will see that the majority of women’s sites that continue to exist — from SheKnows to Refinery29 — have men in charge. Even HelloGiggles, which was created by three women, is owned by the male-run Meredith Corporation. That means that, fundamentally, these publications are in the hands of a gender that does not historically believe in the inherent value of women’s media. Women, including young women, are valuable as consumers, but if their interests cannot be monetized, they are worthless. Yet the same year The Toast closed, Lauren Duca wrote a Sassy-style essay, “Donald Trump Is Gaslighting America,” in Teen Vogue which dominated the news and garnered 1.4 million unique visitors. “Teen girls are so much smarter than anyone gives them credit for,” Phillip Picardi, Teen Vogue’s digital editorial director, reminded us. “We’ve seen an immense resonance of political coverage with our audience.” Seventeen and ELLE have also capitalized on wokeness, their spon-con sharing real estate with social justice reporting, blurring the boundaries between protesting and shopping. “The inner workings of those places are not about feminism,” says Zeisler. “They’re about selling feminism and empowerment as a brand and that’s very different from what you would find at Rookie or at The Toast or The Hairpin.”

It seems fitting that a new print teen magazine launched last year called Teen Boss. On the fact that it had no ads, Jia Tolentino side-eyed in The New Yorker, “unless, of course, it’s all advertising — sponsored content promoting “Shark Tank” and JoJo Siwa (both appear in each of the first three issues) and also the monetizable self.”

***

Teen girls are the “giant piggybank of capitalism,” says Zeisler, and it’s an apt metaphor. Their value is their purchasing power and they are sacrificed, smashed to pieces, to get to it. When Ariana Grande obliterates every sales record known to man, man still asks why she is on the cover of BuzzFeed. Man never seems to ask, however, why sports — literal games — are on the cover of anything. This is the world in which Rookie and Lenny Letter and The Hairpin and The Toast attempt to survive, in which all that is left when they don’t are floating communities of women, because the industry refuses to make room. As Gevinson wrote, “that next iteration of what Rookie stands for — the Rookie spirit, if you will — is already living on in you.” As Dunham wrote, “Lenny IS you: every politician, every journalist, every activist, every illustrator, every athlete who shared her words here.” As The Hairpin wrote, “We hope when you look back on what we did here together it makes you proud and not a little delighted.” As Cliffe and Ortberg wrote, “The Toast was never just a chance for people to tune in to The Mallory and Nicole Show, it was also a true community and it will be missed.”

These publications did not die by their own hand. Zeisler notes that to this day, she sees people tweeting about missing The Toast. These sites died because their inherent value did not translate into monetary value in a capitalist system run by men who only know how to monetize women by selling them out. As bright and as hungry as young women are today, they are entering a world designed to shut them down. And the future looks bleak. “If media as an industry doesn’t figure out how to value [independent sites for young women] in a way that really reflects and respects the work that goes into them,” says Zeisler, “we’re just going to have a million fucking Bustles.”

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Soraya Roberts is a culture columnist at Longreads.

The Neanderthal

Illustration by Lily Padula

Jen Gilman Porat | Longreads | December 2018 | 14 minutes (3,447 words)

A couple of years ago, I purchased a pair of 23andMe kits for myself and my husband, Tomer. I intended to scientifically prove that Tomer’s most irritating behaviors were genetic destiny and therefore unchangeable. I’d grown tired of nagging him — oftentimes, I’d hear my own voice rattling inside my brain in the same way a popular song might get stuck in my head. I needed an out, something to push me toward unconditional acceptance of my husband. My constant complaining yielded zero behavior modification from on his part; on the other hand, it was changing me into a nasty micromanager. I briefly considered marital therapy, but that’s an expensive undertaking, costing much more than the $398.00 one-time fee for both DNA kits. Plus, couples’ therapy could take a long time, requiring detours through our shared history. In much appealing contrast, 23andMe, promised to launch us straight back to our prehistoric roots, to an earlier point in causality, one that might provide Tomer with something akin to a formal pardon note, thereby permitting me to stop fighting against him, once and for all. I imagined we could help others by way of example too, for what long-married woman has not suffered her husband’s most banal tendencies — the socks and underwear on the floor, the snoring? Not me, actually, because my husband puts his used clothes in the hamper, and I’m the snorer. Really, I’m probably blessed as far as masculine disgustingness goes. But my husband is flawed in one repulsive way: his barbaric table manners.

I have no doubt this is a genetic situation, for even back when we were first dating, I’d shuddered upon seeing my father-in-law poke through the serving bowls of a family-style meal with his bare hairy hands. My husband’s father has also been caught eating ice cream directly from the carton (the thought of which I now appreciate for its built-in binge deterrent). Moreover, my father-in-law eats like a caveman-conqueror, reaching across dinner plates to pluck a taste of this or that from his mortified tablemates. A family dinner looks like a scene straight out of Game of Thrones, minus any crowns. And so, when my husband first began to exhibit similar behaviors, I had to wonder: Had I suffered some rare form of blindness previously? Did some barrier of unconscious denial gently shield my eyes each day, year after year, but only at mealtimes? It was as if a blindfold suddenly fell from my face, or as if Tomer had finally removed a mask from his own. My gentleman turned into a beast, seemingly overnight.

I watched with horror, one Sunday evening, as my husband served himself a plate of meat and vegetables with his hands. His fingers ripped skirt steak in lieu of cutting it with a knife. He abandoned his fork altogether, and I lost my appetite.

Had Tomer suffered some obscure symptom of the mid-life crisis? Or was this a regressed state? During a phone conversation with a close friend, I described my father-in-law’s vile eating manners and wondered if his pre-existing condition had grown contagious. She suggested Tomer’s change of behavior might indicate an epigenetic effect; she’d read somewhere that some aspects of our genetic code lie in wait and get activated along the way. Apparently, some inherited traits remained invisible for years, hiding patiently in our cells until: Surprise! Just when you hit middle age and are totally comfortable in your own skin (despite the new fine lines around your eyes and those brown circles that are hopefully age spots and not melanoma), some new biological fact of your genetic code makes itself manifest, waking you up from your mid-age slumber.

Another interesting detail I could not ignore: Around the same time Tomer stopped liking forks, he’d adopted the Paleo diet, (versions of which are known as the caveman diet). He’d cut all processed foods from his intake, eating nothing but meat, nuts, vegetables, and fruit. Prior to going Paleo, he’d suffered from a severe case of irritable bowel syndrome and relied on bread products, thinking that challah and croissants were the softer, gentler foods. I suspected a gluten allergy and told him to lay off all the Pepperidge Farm cookies. I probably even told him to “eat like a caveman,” but I only meant for him to eat a more natural and gluten-free diet, in order to heal him, which in fact, it did.

“My stomach is no longer a quivering idiot,” Tomer said, and he said it more than once, to countless friends and family members, until he’d worked up a complete narrative on how he’d triumphed over his very own stomach. And each time he told this story, he lifted his shirt, pounding his fists upon his midsection. His proud smile began to appear, well, wild and hungry, as if he’d tamed his digestive system but in doing so, had activated a primitive gene and sacrificed his own civility.

Shortly thereafter, I came across an article pertaining to Neanderthal DNA. According to modern science, the Neanderthals and our prehistoric ancestors mated, leaving many of us with a small percentage of Neanderthal DNA. I did more Googling and learned that 23andMe can tell you how much Neanderthal DNA you carry. Although they do mean different things, in my mind’s eye, the words “Neanderthal” and “Caveman” summoned identical images: that of savage meat-eating maniacs ripping raw meat from bone with fat fingers and jagged teeth.

And this was it — the thing that sold me on 23andMe: the chance to determine one’s degree of Neanderthal-ness. Without any consideration of all the possible consequences of submitting one’s DNA to a global database, I ordered two kits, grinning and convinced that my husband’s result would show a statistically significant and above average number of Neanderthal variants in his genome. Since Father’s Day was only a month away, I decided I’d giftwrap the kits upon arrival too. I’d kill two birds with one stone.
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