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Tell Me What Donut You Prefer, and I’ll Tell You Who You Are

freshly glazed donuts on a conveyer belt
Photo by Scott Ableman via Flickr (CC BY-NC-ND 2.0)

Have you ever thought really hard about donuts? Like, 7,000 words hard? Keaton Lamle did, The Bitter Southerner published it, and it’s very much worth the reading — an extended meditation on food, America, capitalism, regional identity, and the future. Turns out we have a lot to learn from donuts.

Lamle, who can be forgiven for reserving his most effusive gushing for Krispy Kreme rather than Dunkin’ by the accident of his Southern birth, gets a bit more personal when reminiscing about the famous Krispy Kreme “Hot Now” sign. And I’ll give him that; a freshly-fried donut is a thing of beauty and joy forever.

They are very much not all over Atlanta, or Birmingham, or Charlotte. Despite expansion around the turn of the 21st century, you’ve still got to go out of your way to find Krispy Kreme stores. In fact, it’s almost like they find you. You’re driving down Atlanta’s magnolia-draped Ponce De Leon Avenue, and red, cursive neon, evocative of a ’50s downtown movie marquee, unexpectedly beckons. Majestic Ks that trail to the end of each word — somehow without connoting the South’s tortured history with such plosive consonants and alliterative acronyms — calling you to come.

The inevitable dilemma comes when you spot that anachronistic “Hot Now” neon sign ablaze. The promise you’ve made to yourself or spouse or kids: that if it’s hot, we stop. But shit, that’ll mean pulling a U-turn across three lanes of traffic. That’ll mean turning around and fighting to get in the parking lot. Is anybody in this car even hungry? Can’t we let it slide this one time? What inviolable principle are we even abiding by with this “it’s hot, we must stop” directive, anyway?

For me, the prospect of wearing the paper sailor’s hats on Instagram usually ends the argument.

You’ll still pry my Dunkin’ Donuts medium iced latte and Bavarian cream donut out of my cold, powdered-sugar-covered, New Jersey-born hands, but Lamle’s piece is piped full of food for thought. (Zing!)

Read the story

‘No One Should be Doomed to Just One Story’: An ‘S-Town’ Roundtable

Fabrizio Verrecchia / Unsplash

Spoilers ahead for anyone who hasn’t listened to S-Town. You can listen to the podcast on its website or on iTunes

Pam Mandel: I finished S-Town about a week ago but I keep going back to replay the last two episodes because I feel like there’s something important in there I missed.

Sari Botton: I just finished it this morning and immediately called my husband to ask, “Did I miss something at the end?” I still have lots of questions. While I like that they didn’t artificially wrap it up, I kind of wish they would have acknowledged they weren’t going to.

Mark Armstrong: I should first admit I’m not a regular podcast listener, but I loved S-Town in a way that made me truly excited about the possibilities of audio documentary. There was an intimacy to it that I can’t imagine working as either a written magazine feature or filmed documentary. It was that intimacy that somehow still made the show deeply satisfying, even though NONE of my questions were answered at the end.

Read more…

Contributor Guide

  1. Posts on Longreads.com
  2. Longreads Picks
  3. Weekly Top 5 Email
  4. Image Specifications and Tips

1. Posts on Longreads.com

General Tips

  • Be sure to add a featured image. Refer to the Image Specifications and Tips section below.
  • Enter an excerpt for your post. Excerpts should be under 160 characters long. If you don’t see the excerpt field in WP-Admin, you might need to manually display it via the checkbox in Screen Options at the top of the page.
  • Add a handful of relevant categories, such as “Quotes,” “Essays & Criticism,” and “Nonfiction.”
  • Add tags for additional keywords, plus the author and/or publication names as necessary. Add a maximum of 10-15 tags and categories total to ensure the post appears in the WordPress.com Reader.
  • Add a photo credit to images: In the WordPress media gallery, there is a “Caption” field. Add a photo credit naming the source and linking (using HTML) to the original. Example: Photo via <a href="https://www.flickr.com/photos/skynoir/11224284884">John Smith, Flickr</a>
  • For very short quotes, you can use a larger, bolder font by adding class=”short” to the blockquote. For example: <blockquote class="short">This is the quote</blockquote>

Stories / Exclusives / Excerpts

All of our original stories get the feature article treatment, with large photos and centered headlines/deks. These should all be assigned to the “Story” category. See examples here:

https://longreads.com/category/story/

Dek

The dek is pulled from the “Excerpt” field in WordPress.

Example of a headline and dek on top of a Longreads Exclusive. The dek only appears like this for posts with the “story” or “top 5” categories.

Pullquotes

Add pullquotes to break up the text. They’re formatted like this:

<blockquote class="pullquote center">Here is a sentence copied from the story.</blockquote>

You can also change the alignment for pullquotes (replace the “center” class in the example with “right” or ”left”)

Example of a pullquote on Longreads.com.

Images & Videos

Add images or videos, depending on the story. You can embed most videos on other services (YouTube, Vimeo) by pasting the URL into the WordPress visual editor. To add more images, pick a spot in the story, then click “Add Media.” You can also center the image, or align it left/right.

Header Variations

Our original stories have four options for header treatment:

Here are live examples:

To choose one of these header variations, make a selection from the “Longreads Exclusive Options” panel in the WP Admin interface:

We don’t currently have any strict rules around when each header variation should be used. If you have an especially impactful featured image, give “Image Only” a try. If you have a vertically-oriented image, use “Dual Pane.” Give a couple of the layouts a try, and see which one looks better. Don’t hesitate to ask the group for feedback if you’re not sure.

The “Longreads Exclusive Options” panel also contains an experimental “Move the byline to the top” feature. This checkbox grabs the first paragraph (<p></p>) of the post and moves it up into the header.  It’s a little finicky, so be sure to verify that it worked before you leave it checked.

Here’s an example of a byline that should work, if you’d like to copy and paste it:

<p style="text-align:center;"><em>Author Name</em> | <em><a href="#">Longreads</a></em> | <em>June 2017</em> | <em>22 minutes (1,500 words)</em></p>

If you try the checkbox, but it doesn’t work, give Kjell a ping and he should be able to help. A known issue for the byline feature is that it sometimes will create unfortunate line breaks for longer bylines. We’ll figure that out. 🙂

Quote Posts

A quote post is short and simple, but it’s a great way to distill “what we’re reading,” what we love, and why we love it. A quote post is a short blog post that features a link to a story or book along with a notable excerpt or quote.

Examples: http://blog.longreads.com/category/quotes-2/

It can be helpful to think of a quote and headline or angle that is different from the original story’s headline or angle. Often quote posts work well for surfacing a different story that’s buried deeper inside of a longer piece or inside a book.

Example of a headline rewrite for one of our quote posts.

Quote posts usually begin with a short introduction by you, followed by the quote. You can also do it the other way around: first quote, then context. The latter works best if the quote itself is short. If the excerpt is longer than a couple sentences, then it can be better to start with your own introduction, so people know why they should keep reading.

We usually don’t use more than 3-4 paragraphs to excerpt from the story. Quotes are meant to be quick, notable moments from a story. Exceptions can be made for books, since readers will be taken to a book purchase link rather than the full free story.

For direct quotes in the post, use <blockquote></blockquote> tags.

Every quote post should include a red button to “Read the story” “Read the interview” or (for Amazon links) “Get the book”. This is the code for that button: <a class="button-red">Read the story</a>

 

Interviews

Same as “Story” above but also include “Interviews” category and use bold text for interviewer questions.

Example: https://longreads.com/2017/03/14/ariel-levy-interview/

Reading Lists

A reading list is a list or essay with a collection of links with summaries / excerpts.

See examples here: http://blog.longreads.com/category/reading-list-2/

All list items will be linked and wrapped in <h2></h2> tags. Include the title, and in parentheses, add the author, publication and year if not current.


2. Longreads Picks

Longreads Picks are stories that we recommend. Picks are shown to users in the feed on the right side of the homepage, and on our picks page: https://longreads.com/picks/

In technical terms, Picks are a custom post type (CPT) on Longreads. All that means is that they work a little differently than posts do.

To add a new pick:

  1. visit https://longreads.com/wp-admin/edit.php?post_type=lr_pick and select “New Pick” on the top left.
  2. Enter a title and a short description for your picks. You can see examples here.
  3. Below the main content box, there’s a new box with some additional fields:
  4. Click “Add Author” and start typing the name of the article’s author. This text box will auto-suggest matches from our database. If the author is brand new, you’ll need to visit this page, and add them manually first. Then go back to your pick, refresh the page, and try adding the author again. You can add multiple authors if necessary.
  5. The Publisher box works the same way. If your pick is from a new Publisher, you can add them first from this page.
  6. Enter the URL publsher date, and word count. No need to add tags or a featured image.
  7. Hit publish or schedule the post when you’re ready.

3. Weekly Top 5 Email

The Longreads weekly newsletter goes out every Friday between 3pm-4pm ET. It’s manually built in MailChimp. Here is a brief checklist on preparing each week’s newsletter.

  1. Once you have your Top 5 picks, create a draft blog post, titled “The Top 5 Longreads of the Week.” Use previous versions for formatting code.
  2. In Mailchimp, under “Campaigns” in the top nav, create a new Campaign by going to a previous week’s “Longreads Weekly” campaign, and selecting “Replicate” from the dropdown menu.
  3. Doublecheck that “Recipients” list is “Weekly Longreads Email” (You shouldn’t have to change anything.) Then click “Next”
  4. Under “Setup” leave all settings the same but change the date under “Name your campaign”.
  5. Skip the “Template” section and go straight to “Design” to make the following changes:
    • Click “Edit” on the “Longreads Weekly” section to change the email date and change any intro language or links if necessary. Click “Save and Close” when finished.
    • Click Edit on the Top 5 and story promos section. In this section you will update the Top 5 links and story links, along with their promo images and language.
    • Edit the post grid at the bottom. You can add, hide, or remove rows of stories using the buttons on the top left. Always add stories in groups of two — don’t leave one of the grid cells empty.
    • In the story grid, please make sure to crop the images to 1024px wide by 585px tall. You can do this within Mailchimp by choosing “Edit” when hovering over the image, then selecting “Edit” on the right. There’s a “Crop” tool in the Mailchimp image editor.
  6. In the “Confirm” section, first select “Preview and Test” in the upper right menu and “Enter Preview Mode.” You will see desktop and mobile versions of the emails. This is also a good place to test all of the links. Be sure to check all the links for all the story picks, headlines, images, and “Read Now” buttons.
  7. Close out of the window, and under “Preview and Test,” select “Send a Test Email” and send the email to yourself, Kjell, and at least one other Editor.
  8. Check the email and links.
  9. Before you send the email, be sure to FIRST publish the Top 5 Longreads blog post live, and check that your Top 5 link matches the live Top 5 blog post.
  10. Under Confirm, double check that the email will go to the “Weekly Longreads Email list.”
  11. Hit “Send” in the bottom right corner, and enjoy your weekend!

4. Image Specifications and Tips

Blog Posts and Exclusives

Images for blog posts should be at least 1456px wide. This allows for them to display at full retina resolution on desktop monitors. Landscape images tend to work best, but portrait images can be used from time to time as long as the minimum width is met. Featured images for exclusives are displayed larger than they are for regular blog posts. These images should be 2400px wide by 1400px tall. This is an image ratio of 12:7.

Emails

To keep load times down in emails, images should be no more than 1200px wide. You can resize to this width in Mailchimp. For images in the bottom grid, crop to 1024px wide by 585px tall.

Stock images

We usually use AP Images for our paid stock photos. Ping an automattician to purchase.

The following sources are great for finding Creative Commons photos. Be sure to include credit when necessary.

Other tips:

  • Ping Kjell for help with illustrations for Exclusives.
  • We’re generally welcome to use book and magazine covers when promoting/excerpting stories they include.

Can College Basketball Be Fixed?

North Carolina's Tony Bradley (5) reaches for a rebound against Gonzaga's Zach Collins during the second half in the finals of the Final Four NCAA college basketball tournament, Monday, April 3, 2017, in Glendale, Ariz. (AP Photo/Chris Steppig, Pool)

There were 44 fouls called on Monday night during the college basketball national championship game between North Carolina and Gonzaga. It was an obscene amount of whistles for a game that is supposed to represent the sport’s creme, and it made the game, which was won by the Tar Heels—a year after a stunning buzzer beater by Villanova’s Kris Jenkins ended UNC’s season in spectacularly heart-breaking fashion—nearly unbearable to watch.

This wasn’t supposed to happen. A rule change by the NCAA several years ago allowed for a greater freedom of movement on the perimeter; no longer were guards getting bumped and hand checked as they navigated screens. And along with the shortening of the shot clock to 30 seconds (from 35 seconds), the college game was imbued with flow, spacing, and speed.

To be clear, college hoops isn’t broken. But the NCAA has a definite problem on its hands—its referees, all of whom are part-time employees and work second jobs seven months out of the calendar year, are struggling with the increased athleticism and speed of the modern college game. Put it this way: NBA refs don’t have to worry about whether a perceived blown call will lead to a boycott of their roofing business. Read more…

Are Regular Russians Ready to Take On Vladimir Putin?

Protesters wave a national flag as they crowd in downtown Moscow on March 26, 2017. (AP Photo/Ivan Sekretarev)

The Russian presidential election is a year away, but protests have already begun. Last week, images of Russians being carried and even dragged from Moscow’s Red Square spread throughout the Western media. Then came the crackdown—blocked access to web pages and social media showing the photos, and a criminal case against the protesters. Earlier this week, the square was nearly empty despite another planned action.

The protests demanded the resignation of Prime Minister Dmitri Medvedev and objected to widespread corruption, but they also served as a rare moment of rebellion in a country that rarely dares defy its leader, President Vladimir Putin.

Read more…

The High-Water Mark: The Battle of Gettysburg, the Jersey Shore, and the Death of My Father

Dane A. Wisher | Longreads | April 2017 | 36 minutes (10,142 words)

 

2013

* * *

“What kind of commie bullshit is that?”

“I’m telling you, listen to the album again.” I jam my finger into the bar top for emphasis.

“I don’t need to. It’s called Born in the USA. It’s about good, honest American people. You’re defiling a New Jersey hero.”

“It is about America. But the flag and blue jeans on the cover, the upbeat sound on the title track—it’s all ironic.”

“Here we go. It’s ironic.

“It’s the definition of irony. Apparent surface meaning conveying the opposite of the actual underlying intent of the message. The album is about how people can’t catch a break, how hollow all the patriotic fanfare is.” My speech sounds less pompous in my head.

“This is just like your thing with Forrest Gump.”

I roll my eyes. Forrest Gump has become his latest culture war litmus test. Still, it’s good to see my brother. I’ve been teaching in Qatar for two years and he works odd hours as a cop at the Monmouth County Prison and so the nights when we can shoot the shit are rare. When we do, we eat a lot and drink a lot and tell a lot of stupid jokes and get a sick enjoyment out of fighting with each other. Read more…

We’re Living in the Golden Age of the Corporate Takedown

Elizabeth Holmes. Photo: AP Images

Miki Agrawal, co-founder and “She-EO” of menstrual underwear phenom Thinx, raised eyebrows when she stepped down from her role in the company in early March. Agrawal had long been infamous for her company’s boundary-pushing ads and her well-publicized hesitance to use the word “feminist.” Within days of Agrawal’s announcement, Racked published a gripping article examining corporate dysfunction and alleged sexism at Thinx, and Agrawal struck back with a lengthy post on Medium that detailed her “incredible ride” with the company. “I didn’t put HR practices in place because I was on the road speaking, doing press, brand partnerships, editing all of the creative and shouting from the rooftops about Thinx,” she wrote. Less than a week later, Agrawal was accused of sexual harassment by a former employee.

Such is the power of the corporate hit piece: Fueled by eyewitness accounts, scorned ex-employees, and juicy tidbits about a CEO’s bad behavior, a corporate identity that took years to build can unravel in days. These piquant stories might smack of a slow-motion trainwreck, but they satisfy more than our inner gossips and gawkers. Today, the myth of a CEO is often of their own making—once minted by years of climbing the corporate ladder, now CEOs are made in weeks or months. CEO, we are told, is less a work status than a state of mind.

Read more…

Woman of Color in Wide Open Spaces

Illustration by Kjell Reigstad

Minda Honey | Longreads | March 2017 | 12 minutes (2,986 words)

“And sometimes you meet yourself back where you started, but stronger.”
—Yrsa Daley-Ward

I sat alone at a picnic table sipping a hot can of beer in Sequoia National Park under the stingy shade of a nearby tree. I was surrounded by families. White families. Sequoia was the first of four national parks I had planned to visit on my summer road trip from Southern California to a writer’s retreat in Lake Tahoe, and from Lake Tahoe to my hometown, Louisville, Kentucky. I needed to get out and away. I’d just completed two years as a POC in an MFA program. Two years in classrooms at long tables surrounded by faces as white as the paper we printed our work on. I felt like the black text on that paper, forcefully marching across the landscape of my peers’ white lives.

I’d decided to spend four weeks as a woman of color in wide-open spaces detoxing from whiteness. But when I pitched my tent, I hadn’t known that about 80% of National Parks visitors and employees are white. Essentially, I’d leapt from the Ivory Tower into a snowbank. I should have known that Black folks weren’t the target audience for all those memes about the cleansing, revitalizing effects of the Great Outdoors. I should have known from the people in the images. Always white people in zip-up North Face fleeces, stretchy yoga pants, and hiking boots. But I didn’t know, and I gassed up my car and went.

It was July, the busiest time of year for the National Park Services. A narrow road ran past my campsite and the gravel grumbled in protest at the occasional passing car. No one bothered me. No one acknowledged me. I was just a lone Black woman day-drinking at a picnic table. I’d drained three cans with no buzz before realizing it was only 3% alcohol. It would do nothing to calm my anxiety about spending my first night in a tent alone.

The only other Black person I’d seen at the park was with his white wife and their children. As they ushered their brood onto the path that led to the giant sequoias, I heard him speak and suspected he was African. I’m not sure if he saw me, if he was tallying Black bodies like I was. Read more…

Leave Them Alone! A Reading List On Celebrity and Privacy

Todd Williamson / Invision for JDRF / AP

I read Alana Massey’s essay collection, All The Lives I Want: Essays About My Friends Who Happen to be Famous Strangerswith a pencil in hand. I read it behind the counter at work when it was quiet and customer-free. I read it in bed, long after my partner and cat had fallen asleep. I read it in Starbucks when I should’ve been writing but needed inspiration. Massey is a writer I’ve followed since I became interested in journalism. I admired her incisive blend of pop culture and literary criticism. I especially loved when she wrote about religion—Massey spent time at Yale Divinity School—because I went to a conservative Christian college and I was yearning to see how I could translate my weird, vaguely traumatic religious background into beautiful sentences. I bought her book as a reward for myself for meeting a writing deadline.

This reading list is partially inspired by Massey’s excellent writing about the way our society honors and rejects celebrated women—and also about society’s inclination, if not blatant desire, to know every little detail about our favorite celebrities and judge them according to our own arbitrary moral standards. (I’m not immune to this: I spent ten minutes in bed Googling potential paramours of one of my favorite YouTube stars, even though I know it’s none of my damn business.) Why do we feel like we own celebrities—not just their art or their products, but their images and their personal lives? What do celebrities owe us, if anything?

Read more…

A Culinary Legend’s Next Fight

Paula Wolfert
Paula Wolfert in 1978.

Emily Kaiser Thelin | Longreads | March 2017 | 9 minutes (2,256 words)

The following is a Longreads exclusive excerpt from Unforgettable: The Bold Flavors of Paula Wolfert’s Renegade Life, the new book by author Emily Kaiser Thelin about the extraordinary life of culinary legend Paula Wolfert, who was diagnosed with Alzheimer’s disease in 2013. Our thanks to Thelin for sharing this story with the Longreads community.

***

In an impossibly narrow lane in the crowded ancient medina of Marrakech, a motor scooter zipped past, a horned ram bleating between the driver’s legs, bound for sacrifice for the Muslim holiday of Eid al-Adha. I jumped to get out of the way and promptly collided with a family headed home for the holiday, a small lamb chewing on weeds while straddling the shoulders of the man. I cinched my coat tighter against the wet, cold December day and pushed on against the crowds.

It was December 2008. I had come to Morocco on an assignment for Food & Wine to profile legendary cookbook author Paula Wolfert, a longtime contributor to the magazine whom I had edited as a staffer there since 2006. This was the culinary equivalent of a journey through the Arabian dunes with T. E. Lawrence or a trip to Kitty Hawk with the Wright Brothers—the chance to tour the place where a titan of my field first made her name. She and I had met in person only twice before, once at a food conference and then for lunch at her house in Sonoma. She had returned to Morocco because her publisher, HarperCollins, had suggested she update her first book, the 1973 landmark Couscous and Other Good Food from Morocco. Read more…