Search Results for: Internet

The Biblical Rheology of Deep-Dish Pizza

Matthew Gavin Frank | The Mad Feast: An Ecstatic Tour Through America’s Food | Liveright | Nov. 2015 | 11 minutes (2,839 words)

The following is the Illinois chapter from Matthew Gavin Frank’s exceptional new tour of signature foods from fifty states, excerpted here courtesy of Liveright Publishing.

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If frostbite is just another kind of scalding, then let’s imagine this earth as a dish, or—even better—a platter, something capable of containing the thickest of our dinners, the cold cut, as if geologically, with the orange grease of the mozzarella, the pepperoni’s fat char. Let’s pretend that all winters can be spatula’d into our mouths in easy triangles, that, if we take too big a bite, if we don’t blow the world cool, our mouths will fall lame, and we will make only weather sounds.

Uncle sprinkles crumbs of parmesan and crushed red pepper over his slice. Outside, on the window, a child leaves his hand in the frost, and the pizza whines as Uncle bites it. You think of crying, of fallow fields, of—just south of the city—some awful crow choking to death on some kernel of frozen corn. Here, in Illinois, our corn is better. Better even than the birds.

The crust uplifts the sauce. In this is some kind of offering, sacrifice. The pizza cries for its mother. The ovens gasp. This, Uncle says, tracing his pinky over the imprint of the child’s thumb, trying to measure up, is what your aunt and I used to call Baby-Making Weather. Read more…

Looking for Raymond Chandler’s Los Angeles

Hollywood, 1923. Photo: Library of Congress

Judith Freeman | Pantheon Books | December 2007 | 38 minutes (9603 words)

Judith Freeman traces Raymond Chandler’s early days in Los Angeles and his introduction to Cissy Pascal, the much older, very beautiful woman who would later become his wife.  This chapter is excerpted from Freeman’s 2007 book The Long Embrace: Raymond Chandler and the Woman He Loved, which Janet Fitch described as “part biography, part detective story, part love story, and part séance.” Freeman’s next book—a memoir called The Latter Days—will be published by Pantheon in June 2016.

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The Top 5 Longreads of the Week

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.
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How Burger King Generates Buzz on a Budget

Burger King likes being edgy, Schwan says, and it has proved that it doesn’t mind doing things that might make other brands blush. In August, as the company pushed a new spicy version of its chicken fries—a cult favorite the chain returned to the menu after a flood of social media requests—it tweeted a picture of what appeared to be a stack of pornographic magazines. The skin books, their cover images blurred, were set next to a box of Fiery Chicken Fries, and the tweet read: “Hotter than your summer reading list. #fierychickenfries.” Less than a week later, a similar tweet featured blurred-out images of bikini-clad women with this message: “Hotter than your browsing history.”

In an age when office chatter has moved from last night’s TV episode to the latest viral video, part of Burger King’s marketing advantage has been its willingness to move quickly to exploit a constantly churning Internet news cycle. After the company reentered France in 2013, following a 16-year absence, social media there were besieged with negative comments from French customers complaining about long lines at the restaurants. Burger King didn’t waver in the face of the apparent customer service crisis. Instead, it printed some of the “angry tweets” on construction panels at the new locations as proof it had heard the negative feedback. That gambit generated millions of retweets, won a marketing award, and again showed Burger King to be a brand that isn’t afraid to ignore conventional wisdom. “The better it is you understand what you stand for, the easier it is to react quickly,” Schwan says.

Craig Giammona, writing in Bloomberg Business about how the Burger King chain’s bolder, racier viral marketing strategy is increasing sales by using social media to integrate itself into pop culture, and it’s doing it for less money.

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The Most Haunted Road in America

Greetings from Clinton Road, N.J.
Illustrations by Matt Lubchansky

Taffy Brodesser-Akner | Atlas Obscura | October 2015 | 20 minutes (4,944 words)

Atlas ObscuraOur latest Exclusive is a new story by Taffy Brodesser-Akner, co-funded by Longreads Members and published by Atlas Obscura.

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In a part of New Jersey where snakes slither slowly across a road, still coiled and yet somehow still moving; in a part of New Jersey where an insect that looks like a miniaturized bat sits on your windshield, menacing you while you make a sound that doesn’t sound quite like you from inside your car; in a part of New Jersey with a disproportionate amount of road kill in an already highly populated-by-road kill state; in a part of New Jersey where your phone cannot, will not pick up any kind of signal; here, in West Milford, in the county of Passaic, lies Clinton Road, a 10-mile stretch of haunted highway. Read more…

In Search of a Separate Peace: Five Stories About Communes

What is the purpose, the lure, of communal living? Why have the residents of different communes in United States chosen isolation over convenience? In these five stories, you’ll meet men and women—many, members in the LGBTQIA+ community—who have chosen, with mixed results, to dedicate themselves to their chosen families.

1. “They Built It. No One Came.” (Penelope Green, New York Times, May 2015)

They changed their names and called themselves the Harmonists, rescuing and repurposing Colonial-era dwellings in Pennsylvania. Their numbers never swelled more than two. Can Zephram and Johannes make peace with their failed enterprise? Read more…

Relearning How to Talk in the Age of Smartphone Addiction

Photo: Peter Urban

Jessica Gross | Longreads | October 2015 | 17 minutes (4,263 words)

 

Sherry Turkle, a professor of the social studies of science and technology at MIT, has studied our relationship with technology for decades. While some of her earlier works highlighted the ways in which technology could help us construct self-identities, her more recent writing warns that we are overinvesting in our devices and underinvesting in ourselves and each other.

In Alone Together: Why We Expect More from Technology and Less from Each Other, published in 2011, Turkle explored the implications of replacing real intimacy with digital connection. Her new book, Reclaiming Conversation: The Power of Talk in a Digital Age, continues that thread. Turkle uses Thoreau’s three chairs—one for solitude, two for friendship, and three for society—as a framework, describing how our devices disrupt conversation and healthy development at every stage. When we turn to our phones constantly, we deny ourselves the capacity for solitude and identity development. This, in turn, blunts our ability to form healthy relationships. And vice versa: when we text instead of talk, or look at our devices instead of each other, we diminish our abilities to relate to other people as well as ourselves. Turkle ends the book with a discussion of what it means that we have begun to relate to machines as sentient beings when, in fact, they have no feelings, no experiences, no empathy, no idea what it means to be human.

Turkle—a psychoanalytically trained psychologist who founded and directs the MIT Initiative on Technology and Self—is no Luddite. But she argues for moderation, and for a deep look at how over-invested we’ve become in new technology. She is also optimistic that we are at just the right moment for this rceexamination, and for a return to conversation, reflection, and real intimacy. Turkle and I began our phone conversation by hailing that old thing, the landline.

Hi, this is Jessica Gross, calling from Longreads. Is this Sherry Turkle?

Yes, it is. I’ve been looking forward to hearing from you. But let me have you call back on a landline. I think the fidelity would be better and it’d just be easier. [Ring, ring.] Here I am. I love this old technology. I’m at a seaside cabin with this 1950 phone that works perfectly. [Laughter]

I got my own landline recently and it’s been really delightful.

I mean, there’s this thing where calls never get dropped, where you can hear in perfect fidelity! [Laughter] And it goes on even if the Wi-Fi is down! Read more…

Jerry Falwell, Judith Krug, and the Origins of ‘Banned Books Week’

America, 1981: Ronald Reagan was sworn in as president, MTV aired its first video, and the culture wars were on. That January, the Rev. Jerry Falwell—a televangelist-turned-political-kingmaker who essentially invented the religious right as we know it today—had sent a massive direct mailing to his Moral Majority constituency, urging readers to examine their school libraries and textbooks for “immoral, anti-family and anti-American content,” and to bring indiscretions to the attention of the Moral Majority. The American Library Association, which had long tracked complaints about attempts at book censorship, was reporting soaring numbers. Enter our heroine, Judith Krug, and the origins of Banned Books Week. Read more…

Making More Magazines: A Reading List

Photo: Sharon Terry

Last year, Longreads published a list with behind-the-scenes stories about magazines. Last week, Anne Helen Petersen published an article about the state of Tiger Beat for BuzzFeed News. Inspired, I decided to create an addendum to Making the Magazine. This reading list includes bigger names, like an archived examination of Ms. and Petersen’s update regarding Tiger Beat; a feminist-food magazine; a defunct magazine for sex workers and their supporters; and a lesbian/queer magazine for denizens of D.C. and beyond. Read more…

The Nine Lives of Cat Videos

Longreads Pick

Are cat videos mindless distraction or a radical form of pure entertainment? A visit to the Internet Cat Video Festival at the Walker Art Center in Minneapolis.

Source: Longreads
Published: Sep 8, 2015
Length: 15 minutes (3,800 words)