Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money:
At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of the list. A BuzzFeed visitor with an appetite for ’90s nostalgia could scroll down, gawk at the 48 retro images, read the deadpan captions, recall Bob Saget, Tipper Gore, and Scottie Pippen, laugh at the crazy fashion, and resurface to the present day in a matter of minutes. It racked up 1.2 million page views.
“BuzzFeed, the Ad Model for the Facebook Era?” — Felix Gillette, Bloomberg Businessweek
See also: “Can CollegeHumor’s Ricky Van Veen Turn Viral Funny into the Future of TV?” — Adam Sternbergh, New York magazine, Dec. 13, 2010
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Longreads Pick
Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money:
“At around 5 p.m., Stopera published ’48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of the list. A BuzzFeed visitor with an appetite for ’90s nostalgia could scroll down, gawk at the 48 retro images, read the deadpan captions, recall Bob Saget, Tipper Gore, and Scottie Pippen, laugh at the crazy fashion, and resurface to the present day in a matter of minutes. It racked up 1.2 million page views.”
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Published: Mar 22, 2012
Length: 12 minutes (3,208 words)
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The site’s internal numbers show that page views for October were up just 6 percent, to 83.6 million, and unique visitors were down 21 percent — growing pains as the site weans itself from longtime traffic teat MSN.com and develops its own, more clicky readers. Over the same time period, Gawker has more than doubled its audience, and the Huffington Post has a global readership roughly three times as large. Through October, the Daily Beast racked up publicity with long, will-they-or-won’t-they talks of a merger with Newsweek. When media people talk about the future of publishing online, in other words, they don’t talk about the site with the 12-year-old CMS.
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Published: Nov 10, 2010
Length: 9 minutes (2,304 words)
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Longreads Pick
If there was something incongruous about the president of the United States checking out reviews of his décor by Arianna Huffington, well, let’s face it, he has endured worse reviews lately.
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Published: Oct 12, 2010
Length: 33 minutes (8,285 words)
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The many versions of Arianna Huffington, and their consequences.
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Published: Jun 17, 2009
Length: 24 minutes (6,132 words)
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A lot of what we’re seeing online today is actually a return, full circle, to the way things were when American newspapers began; a mixture of advocacy and investigative in-your-face journalism. There is a long and distinguished history of such newspapers—from the papers that were fiercely loyal to Jefferson or Hamilton, to the abolitionist broadsheets, to the activist newspapers at the turn of the century. As my partner Arianna Huffington says, the mission of journalism has always been “truth-seeking, not striking some fictitious balance between two sides.” And anyway, who can doubt that it’s always been important to give consumers what they want.
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Published: Apr 24, 2009
Length: 18 minutes (4,573 words)
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California congressman Michael Huffington is a man of no apparent convictions, except one: that he deserves to be president of the United States. But first the multimillionaire Republican is running for the Senate. Pulling the strings is his wife, socialite Arianna Stassinopoulos Huffington, the controversial author and New Age minister, who has a mysterious agenda of her own. The author lifts the curtain on their own private Oz.
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Published: Nov 1, 1994
Length: 34 minutes (8,668 words)
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Longreads Pick
Serial charmer and conservative turncoat Arianna Huffington reinvents herself yet again—as self-help guru and queen of connectedness.
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Published: Oct 1, 2006
Length: 15 minutes (3,772 words)
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