Search Results for: Guardian

The Business of Building a Country’s Brand

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Flipping through a magazine — if you’re like me and still do that — you’ll often encounter a colorful advertisement beckoning you to visit some place like Montenegro or Switzerland. “Belarus,” the slogan says. “Hospitality beyond borders.” But do you even know where Belarus is? What images does its name conjure? At The GuardianSamanth Subramanian tells the story of a whole sector of the marketing industry outside tourism, whose machinations remain invisible to consumers, but whose work shapes our opinions about place.

Many people associate Mexico with drugs, China with pollution, and Russia with spies and snow, but each country has so much more to offer than those social ills. A host of marketing firms now work with nations, regions and cities to sculpt their public image, crafting an identity that either polishes preexisting rough edges, or builds one from scratch from history, character and potential. To attract visitors, a place must be safe and full of activities, but tourism is not rebranding’s only objective. Some places want to reposition themselves on the map of public opinion. They want to increase their status and respect among their neighbors. Many want foreign investment, and to attract business, they must appear flourishing and stable.

Nation-building requires more than writing taglines and designing logos. It requires psychology, and firms can conduct years worth of research and interviews to identify how to fix image problems or make places like Primorsky Krai visible in the first place. As with all marketing, some part of the image is a lie, and branding’s inherent manipulations don’t always work. Example A: Gaddafi’s Libya. As Subramanian asks in his piece: What makes a nation a nation?

Of all their projects, the Grands are proudest of Tatarstan, which has bolstered their reputation among the people who run Russia’s regional governments. The government of Tatarstan, a republic of around 4 million people in south-western Russia, was convinced it wasn’t getting the recognition it deserved, either in Moscow or overseas. In 2013, they hatched a plan to promote the region’s heritage.

When Instid was hired, the government merely wanted a thick book, with glossy photos and text about the artefacts in Tatarstan’s museums. The Grands expanded this meagre vision. They reached into the period of the Bulgar kings, who ruled this region between the seventh and 13th centuries, and distilled a set of attitudes and values that had persisted into modern-day Tatarstan. The people were perfectionists, the Grands decided. They honed their skills and craftsmanship continuously, they were competitive, and valued pragmatism; they also bore a sense of loss about their past, and they prized the material over the spiritual or the intangible.

The products of such study – lessons from medieval history, or patter about “mastery,” “decisiveness” and “speed” – can seem amorphous, or even concocted. But they lent structure to some of Tatarstan’s initiatives, Alex Grand said. Schools and universities folded these cues into their syllabuses; architects based blueprints on them. In their annual reports, government officials took to naming sections after the values the campaign celebrated. The tourism sector, which was never encouraged as warmly as industry, received a dose of state enthusiasm: its own ministry, more funds, better training.

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The Unforgiving Minute

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Laurie Penny | Longreads | November 2017 | 12 minutes (3,175 words)

“I’m sick of being asked to suffer so a man can grow.”

– Alexandra Petri

“Everyone. Fucking. Knew.”

– Scott Rosenberg

This is actually happening.

The so-called “revelations” about endemic male sexual aggression in Hollywood, in the media, in politics, in the tech world, and in communities large and small have not stopped, despite every conceivable effort to dismiss, discredit, shame, and belittle the survivors coming forward to demand a different world. The most uncomfortable revelation is the fact that none of this, really, was that revelatory.

A great many people knew. Maybe they didn’t know all of it, but they knew enough to feel tainted by a complicity that hobbled their compassion.

It turns out that this isn’t about individual monsters. It never was. This is about structural violence, about a culture that decided long ago that women’s agency and dignity were worth sacrificing to protect the reputation of powerful men and the institutions that enabled their entitlement. Everyone, including the “good guys,” knew it was happening. We just didn’t think it was all that wrong. At least, not wrong enough to make a fuss about, because the people groping their callous, violent way through life knew they’d get away with it, and most of the men around them were permitted the luxury of ignorance.

Except that now that seems to be changing. Now, Old Dinosaurs are wondering how to negotiate with an oncoming asteroid. Current or former Stupid Young Men are in a state of panic about their imminent introduction to the concept of “consequences,” leading to the question: what, precisely, is the age when men are expected to take responsibility for their behavior?

The answer, with any luck, is “The Digital One.”

Very few men seem sure what to do in this situation. I have been asked, repeatedly, what men and boys ought to be doing now. How should we behave differently? How guilty should we be feeling? What do women actually want?

Good. You’re finally asking. I suspect that if more of you had asked that question earlier, if you’d asked it often, and if you’d paid attention to the answers, we wouldn’t have to have this conversation — which nobody wants to be having — right now. It’s a shame, honestly, that it had to come to this. But here we are, and here we’re going to stay while powerful scumbags all over the world take a break from public life to spend more time with the police, and while people who’ve nursed private hurts for years start putting the puzzle pieces together until they recognize the shape of injustice.

I’m sorry; you’re new here. The notion that women’s agency and dignity might be more important than men’s right to act like grabby children whenever they want may feel like uncharted territory, but some of us have lived here all along. You don’t know your way around, and the whole place seems full of hidden terrors, and you’re tired and scared and being here makes you feel ignorant and powerless. You haven’t learned the language — they didn’t offer it at your school — and you wish you knew how to ask basic questions, like where is the nearest station, and how much is that sandwich, and do you know the name of a good defense lawyer? You wish you knew how to translate simple ideas, like: I’m hungry, and I’m lonely, and my entire life I’ve let my fear of women’s rejection control my behavior and that fear seemed so overwhelming that it didn’t matter who got hurt as long as I didn’t have to feel it and everyone else seemed to agree and now I don’t know who to be or how to act, or I think there’s a train leaving soon and I might need to be on it. Read more…

The Top 5 Longreads of the Week

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This week, we’re sharing stories from Roxane Gay, Katherine Heiny, Alexandra Starr, Dionne Searcey, and Anna Silman.

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We’re Going Through Hell, and Men Need to Join Us There

(Photo by Drew Angerer/Getty Images)

I know what you’re thinking: Not another sexual harassment post. Bear with me.

I’ve spoken to many women over the past few weeks who feel exhausted by the current news cycle, I count myself among them: the endless onslaught of horrific stories, interspersed with the occasional, extremely bad non-apology.

I know it’s tempting to look away, and it’s fine if you have to; please take care of yourself. It doesn’t make you a bad person or a bad feminist. But it’s important the stories keep coming out, that the issue remains in the public discourse. It feels like we are in a moment of momentum, working our way towards something better, however clumsy, messy, and painful the process can be. It’s a little cheesy, but I keep thinking of the quote often misattributed to Winston Churchill: “If you’re going through hell, keep going.” This momentum feels like hell, and we have to keep going.

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Scientific Conferences Are Filled with Spies

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Nations have long done battle with one another in different ways. These days, they spy from satellites, send viruses to corrupt government software, poach scientists and infiltrate academia. At The Guardian, Daniel Golden describes how international intelligence agencies send operatives to scientific conferences to gather intel, and how the U.S. has worked to convince foreign nuclear scientists to defect.

Scientific conferences attract people from all corners of the world and facilitate the exchange of information. Conferences are also one of the few opportunities for nuclear scientists from Iran to leave the country, so they function as what Golden calls “a modern-day underground railroad” for potential defectors. U.S. intelligence agencies routinely create their own sham conferences through an intermediary in order to isolate their targets and engage them one-on-one. The system has worked on many scientists. It’s fraught with many dangers: how to blend into a relatively small academic community and impersonate a scientist with actual scientific knowledge? How to get the target away from his guards without attracting attention? The larger question is whether this billion-dollar industry keeps the world safer.

“From the Iranian point of view, they would clearly have an interest in sending scientists to conferences about peaceful uses of nuclear power,” Ronen Bergman told me. A prominent Israeli journalist, Bergman is the author of The Secret War With Iran: The 30-Year Clandestine Struggle Against the World’s Most Dangerous Terrorist Power, and is working on a history of Israel’s central intelligence service, the Mossad. “They say, ‘Yes, we send our scientists to conferences to use civilian technology for a civilian purpose.’”

The CIA officer assigned to the case might pose as a student, a technical consultant, or an exhibitor with a booth. His first job would be to peel the guards away from the scientist. In one instance, kitchen staff recruited by the CIA poisoned the guards’ meal, leaving them incapacitated by diarrhoea and vomiting. The hope was that they would attribute their illness to aeroplane food or an unfamiliar cuisine.

With luck, the officer would catch the scientist alone for a few minutes, and pitch to him. He would have boned up on the Iranian by reading files and courting “access agents” close to him. That way, if the scientist expressed doubt that he was really dealing with the CIA, the officer could respond that he knew everything about him, even the most intimate details – and prove it. One officer told a potential defector: “I know you had testicular cancer and you lost your left nut.”

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Jemele Hill Was Doing Her Job

(Rich Polk/BET/Getty Images for BET)

The nation’s third-largest state is currently engulfed by 17 separate wildfires, with more than a dozen people dead and additional 100 in the hospital. More than 80 percent of Puerto Rico, a U.S. territory, is still without electricity after Hurricane Maria devastated the island three weeks ago, and more than a third of the island’s population does not have access to drinking water. But the President of the United States, after throwing paper towels at Puerto Ricans, is tweeting vindictively about a cable television host he dislikes.

ESPN Sportscenter host Jemele Hill, who Trump spokesperson Sarah Huckabee Sanders previously said should be fired for criticizing the president in a Twitter conversation, has been suspended for two weeks for violating ESPN’s social media guidelines for employees.

ESPN did not say exactly which of Hill’s tweets prompted her suspension, but it appears to stem from several tweets after Dallas Cowboys owner and general manager Jerry Jones said that players who don’t stand for the national anthem — “disrespects the flag,” in his words — will not be allowed to play.

Before we go any further, here are some things to know about Jerry Jones. Read more…

Immature Architects Built the Attention Economy

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A cadre of young technologists at Google, Twitter, and Facebook admit it: they didn’t think making smartphones addictive would make smartphones this addictive. Come to think of it, any negative consequences of the persuasive design they concocted in their twenties never really occurred to them.

Take Loren Brichter, the designer who created pull-to-refresh (the downward abracadabra swipe that prompts new app content to load). Brichter was 24 when he accidentally popularized this ubiquitous 2D gambling gesture. Of course, analogies between pull-to-refresh and slot machines are only clear to him now — in retrospect, through the hindsight bestowed upon him by adulthood.

“Now 32, Brichter says he never intended the design to be addictive,” Paul Lewis reports in the Guardian‘s latest special technology feature. Yet even the tech whiz behind the curtain has since fallen prey to some of his old design tricks. “I have two kids now,” Brichter confesses, “and I regret every minute that I’m not paying attention to them because my smartphone has sucked me in.”

As if these compulsions weren’t hollow enough, push notification technology rendered pull-to-refresh obsolete years ago. Apps can update content automatically, so user nudges like swiping and pulling aren’t just addictive, they’re redundant. According to Brichter, pull-to-refresh “could easily retire,” but now it’s become like the Door Close button in elevators that close automatically: “People just like to push it.”

So they do — over and over and over and over. In cases of addiction, people “just like to” touch their phones more than 2,617 times a day. As the opportunity costs of all that frittered attention really start to add up, Brichter and his peers find themselves fundamentally questioning their legacies:

“I’ve spent many hours and weeks and months and years thinking about whether anything I’ve done has made a net positive impact on society or humanity at all,” [Brichter] says. He has blocked certain websites, turned off push notifications, restricted his use of the Telegram app to message only with his wife and two close friends, and tried to wean himself off Twitter. “I still waste time on it,” he confesses, “just reading stupid news I already know about.” He charges his phone in the kitchen, plugging it in at 7pm and not touching it until the next morning.

“Smartphones are useful tools,” he says. “But they’re addictive. Pull-to-refresh is addictive. Twitter is addictive. These are not good things. When I was working on them, it was not something I was mature enough to think about. I’m not saying I’m mature now, but I’m a little bit more mature, and I regret the downsides.”

Lewis spotlights several designers who’ve come to similar ethical crossroads in their 30s, many of whom have quit posts at household-name technological juggernauts in the hopes of designing our way out of all this squandering.

If the attention economy is just a euphemism for the advertising economy, these techno-ethicists ask, can we intelligently design our way back to safeguarding our actual intentions? Can we take back the time we’ve lost to touchscreen-enabled compulsions, and reallocate that time to bend it to our will again? Or have we forgotten that human will and democracy, as one of Lewis’ “refuseniks” reminds us, are one and the same?

James Williams does not believe talk of dystopia is far-fetched. The ex-Google strategist who built the metrics system for the company’s global search advertising business, he has had a front-row view of an industry he describes as the “largest, most standardised and most centralised form of attentional control in human history”.

Williams, 35, left Google last year, and is on the cusp of completing a PhD at Oxford University exploring the ethics of persuasive design. It is a journey that has led him to question whether democracy can survive the new technological age.

He says his epiphany came a few years ago, when he noticed he was surrounded by technology that was inhibiting him from concentrating on the things he wanted to focus on. “It was that kind of individual, existential realisation: what’s going on?” he says. “Isn’t technology supposed to be doing the complete opposite of this?”

That discomfort was compounded during a moment at work, when he glanced at one of Google’s dashboards, a multicoloured display showing how much of people’s attention the company had commandeered for advertisers. “I realised: this is literally a million people that we’ve sort of nudged or persuaded to do this thing that they weren’t going to otherwise do,” he recalls.

If the attention economy erodes our ability to remember, to reason, to make decisions for ourselves – faculties that are essential to self-governance – what hope is there for democracy itself?

“The dynamics of the attention economy are structurally set up to undermine the human will,” he says. “If politics is an expression of our human will, on individual and collective levels, then the attention economy is directly undermining the assumptions that democracy rests on.” If Apple, Facebook, Google, Twitter, Instagram and Snapchat are gradually chipping away at our ability to control our own minds, could there come a point, I ask, at which democracy no longer functions?

“Will we be able to recognise it, if and when it happens?” Williams replies. “And if we can’t, then how do we know it hasn’t happened already?”

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Is the Internet Changing Time?

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Laurence Scott The Four-Dimensional Human: Ways of Being in the Digital World | W. W. Norton & Company | August 2016 | 20 minutes (5,296 words) 

 

Below is an excerpt from The Four-Dimensional Human, by Laurence Scott. This story is recommended by Longreads contributing editor Dana Snitzky.

* * *

Power has been wielded through the pendulum.

‘Now all the petrol has stopped and we are immobilised, at least immobilised until we get new ideas about time.’ This was how the author Elizabeth Bowen described wartime life in Ireland to Virginia Woolf, in a letter from 1941. Bowen explored some of these new ideas in her London war fiction, which is full of stopped clocks and allusions to timelessness, the petrifaction of civilian life in a bombed city. Across the literary Channel, Jean-Paul Sartre’s war trilogy, The Paths to Freedom, is, like Bowen’s Blitz work, in part a study on how time itself becomes a casualty of war. In one scene Sartre describes German troops ordering a division of captured French soldiers to adjust their watches to their captors’ hour, setting them ticking to ‘true conquerors’ time, the same time as ticked away in Danzig and Berlin. Historically power has been wielded through the pendulum, and revolutionary change has been keenly felt through murmurs in the tick and the tock of one’s inner life. King Pompilius adjusted the haywire calendar of Romulus, which had only ten months and no fidelity to season, by adding January and February. Centuries later, the Roman Senate renamed the erstwhile fifth and sixth months of the Romulan calendar to honour Julius Caesar and Augustus, thus sparing them the derangement still suffered today by those once-diligent months September–December. For twelve years, French Revolutionaries claimed time for the Republic with their own calendar of pastorally themed months, such as misty Brumaire and blooming Floréal.

The digital revolution likewise inspired a raid on the temporal status quo. In 1998, the Swatch company launched its ill-fated ‘Internet Time’, a decimalised system in which a day consists of a thousand beats. In Swatch Time, the company’s Swiss home of Biel usurps Greenwich as the meridian marker, exchanging GMT for BMT. This is a purely ceremonial conceit, however, since in this system watches are globally synchronised to eradicate time zones. A main selling point of BMT was that it would make coordinating meetings in a networked world more efficient. This ethos severs time from space, giving dawn in London the same hour as dusk in Auckland, and binding every place on earth to the cycle of the same pallid blue sun. As it turns out, we didn’t have the stomach to abandon the old minutes and hours for beats, and the Swatch Time setting that persists on some networked devices is the vestige of a botched coup. Although this particular campaign was a failure, digitisation is nonetheless demanding that we find our own ‘new ideas about time’. For as the digital’s prodigious memory allows our personal histories to be more retrievable, if not more replicable, we are finding in the civic sphere a move towards remembrance that shadows the capacity of the network to retain the past. But while time is not lost in the ways it used to be, the tendency of digital technologies to incubate and circulate a doomsday mood is making the durability of the future less certain. As a result, the four-dimensional human is developing new strategies to navigate a timeline that seems to thicken behind us and evaporate before us. Read more…

The Top 5 Longreads of the Week

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This week, we’re sharing stories from Caitlin Dickerson, Aaron Edwards, Alice Su, Jia Tolentino, and James Somers.

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The Dangers of Being a Tiny Island

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To those of us who cringe over the price of organic versus conventional butter, the idea of buying an island seems as indulgent as buying a separate house for your poodle. Or even having a poodle. But for the ultra rich, property has always been the thing, and small islands have appealed to a particular subset of rich men drawn to superfluous investments and narcissistic nation building. Why just start a company when you can start your own country? We’ll see how rising sea levels treat that investment.

In The Guardian, natural history writer Patrick Barkham tells how the Scottish Hebridean island of Eigg got passed around between owners until residents had enough and bought the place themselves. Eigg has one road, 100 occupants, and had multiple overlords. Some call island-lovers islophiles. After the locals ousted theirs, the islanders experimented with the rewards of community ownership.

In contrast, community ownership enables Eigg to run its own housing association and provide cheap rents – currently about half the market level of “affordable housing” in this region of Scotland. Low-rent societies where residents are liberated from the grind of earning a lot to pay for a house are likely to be more radical, creative places: people have the freedom, and time, to pursue less money-oriented goals.

McIntosh echoes an earlier writer of the Highlands, Hugh MacDiarmid, by raising the question of what a small island might bring to a bigger one. His great hope 20 years ago was that Eigg would be “a pattern and an example unto one another”, to quote George Fox, the founder of the Quakers. The centre needs the periphery as a source of inspiration and renewal, just as the periphery relies on the centre. Eigg may be able to give the larger island at its side some practical lessons in affordable housing, renewable energy and land reform. A small-island manifesto for the “mainland” might begin with the realisation that we need to treat other people more carefully. Be open to outsiders and to the world. Live as generalists, not as sclerosed super-specialists. Spend more time outside. Reduce our consumption. Make our own energy or, at worst, buy it by the sack, and then we will use less. Consider animals and plants as well as people. Live more intimately with our place, for it is a complex living organism, too.

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