Why Quotas Still Don’t Work for Journalism

Imagine you work in an industry where accuracy and precision are hugely important. Your work is scrutinized by an ever-growing field of critics eager to catch any misstep, and if you get something wrong it has the potential to do people serious harm.
Your job often requires making dozens, if not hundreds of calls to obtain or even just verify a single fact. You spend your days wheedling information out of people who don’t want to provide it. You pore through mountains and mountains of documents which may only include one salient fact buried deep in a dense bog of data. Often these documents are difficult to find, or require the assistance of lawyers to access — lawyers you personally can’t afford and your higher ups may not want to pay for.
Now imagine this industry is failing at being a viable industry. People in a different department than you are supposed to be responsible for that aspect — business, finances, the bottom line — but your department creates the product that is being sold. When “innovators” are brought in to come up with dynamic ideas, they pin them on you. There’s nothing to suggest the product is broken or failing, and everything to suggest that the means by which money is made from the product is the problem, but that doesn’t seem to matter to the innovators. They have figured out how to track how your product is consumed — do we have the metrics on that? — and so they are going to use that information to suggest changes to how you do what you do.
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