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Versage

Bénédicte Kurzen and Noor

Allyn Gaestel, Photos by Bénédicte Kurzen / Noor | Nataal | February 2019 | 16 minutes (4,113 words)

If you look closely you’ll notice
That the pattern on this soft broadcloth shirt
Is made of working man’s blood
And praying folks’ tears.

If you look closer you’ll notice
That this pattern resembles
Tenement row houses, project high rises,
Cell block tiers,
Discontinued stretches of elevated train tracks,
Slave ship gullies, acres of tombstones.

If you look closer, you’ll notice
That this fabric has been carefully blended
With an advanced new age polymer
To make the fabric lightweight
Weatherproof, and durable.

All this to give some sort of posture and dignity
To a broken body that is a host for scars.

— From ‘Soldier’s Dream’ by YASIIN BEY

Lagos

I took a photograph on election day in 2015. It was golden hour. I was new in town. Though I had a writing fellowship that had nothing to do with electoral politics, I was a recovering news journalist. So I registered with the electoral commission and got my press pass and badge and drove around the ghostly streets of Lagos with some local reporters. It was largely an exercise in futility. I felt adrift. I wasn’t sure what I was looking for. The story I wrote rambles about the stories people tell. My fellowship editor thought it was useless.

But, driving home, I shot this photograph. In it, a teenager is crossing the road. We are in the neighbourhood of Ebute Metta, and he is wearing the most beautiful hoodie, covered in a twirling, swirling motif. He stares at me through glinting shades. Between the patterned sweatshirt and his shorts — also printed black and white but in a different design — he has layered a striped shirt. He stands in front of the Wasimi Community Mosque, a burnt-red building in the 1970s tropical modernist concrete that blankets much of mainland Lagos. Round concrete circles are embedded like a screen for privacy and ventilation at the top corner of the building. The pattern looks classically Lagosian now, but an architect once told me those cutout blocks were imported from Israel.

Photographs flatten reality. They squash three dimensions into two, and turn bodies and buildings into patterns and shapes. They still the world; they solidify a moment. You can breathe with a photograph, though the instant captured was briefer than your exhale. I was driving when I shot this, and my subject was walking; its stillness is stolen. And yet this split second is layered with everything inside the photograph and also everything ephemeral emanating from the image: emotion, history, foreshadowing. The photograph illustrates an obsession I had not yet noted; a string to a web I had yet to pull and untangle.

I liked it when I shot it. I thought: this looks like Lagos. (And I find Lagos beautiful.)

I later became transfixed by both this swirling pattern and by the thought, “This looks like Lagos.”

I saw the pattern everywhere. I took buses around town, little orbs bouncing through the city filled with uncountable lives, personalities, roles, all squished hip to hip on wooden benches. The clothes people wear express just a fragment of their personas. Sometimes it’s obligatory — white garments for Aladura churchgoers, pleated burgundy skirts for school — and sometimes it’s more loosely prescribed: suits and heels for office workers, individual designs in matching aso-ebi for weddings. But there is also a wide range of freedom both within and beyond this criteria, and cosmopolitan Lagosians are unrelentingly expressive and well-dressed. The sweatshirt in the photograph is of a style worn mostly by the young, fly dreamers of Lagos’ lower social strata — street hawkers, bus conductors, entrepreneurs with many hyphens: real estate agent-used car salesman-blogger of a fictional Yoruba playboy in Dubai. I came to call this style, and the concepts it encompasses, “Versage”. Read more…

Atlantic City Is Really Going Down This Time

Illustration by Matt Chinworth

Rebecca McCarthy | Longreads | February 2019 | 14 minutes (3,579 words)

Atlantic City covers the northern third of Absecon Island, a barrier island made up of an alarming amount of sand. It is a bad town to die in — there are plenty of vacant lots but no cemeteries. In many places, if you dig down more than eight feet you hit water. A couple blocks away from the beach, the Absecon Lighthouse is built on a submerged wooden foundation for exactly that reason — so long as you keep wood wet and away from oxygen, it won’t rot. “We haven’t tipped yet,” said Buddy Grover, the 91-year-old lighthouse keeper, “but it does sway in the wind sometimes.”

“The problem with barrier islands is that, sort of by definition, they move,” said Dan Heneghan. Heneghan covered the casino beat for the Press of Atlantic City for 20 years before moving to the Casino Control Commission in 1996. He retired this past May. He’s a big, friendly guy with a mustache like a push broom and a habit of lowering his voice and pausing near the end of his sentences, as if he’s telling you a ghost story. (“Atlantic City was, in mob parlance … a wide open city. No one family … controlled it.”) We were standing at the base of the lighthouse, which he clearly adores. He’s climbed it 71 times this year. “I don’t volunteer here, I just climb the steps,” he said. “It’s a lot more interesting than spending time on a Stairmaster.” The lighthouse was designed by George Meade, a Civil War general most famous for defeating Robert E. Lee at the Battle of Gettysburg. It opened in 1857 but within 20 years the beach had eroded to such an extent that the water was only 75 feet away from the base. Jetties were added until the beach was built back out, but a large iron anchor sits at the old waterline, either as a reminder or a threat.

A little more than two years ago, when I was an intern at a now shuttered website called The Awl, I went out to Atlantic City to cover the Trump Taj Mahal’s last weekend before it closed for good. My first night there I met a woman named Juliana Lykins who told me about Tucker’s Island — New Jersey’s first seaside resort, which had been slowly overtaken by the sea until it disappeared completely. This was a month before the election. The “grab ’em by the pussy” tape had just broken, it was pouring rain, the city was on the verge of defaulting on its debts, and 2,000 casino workers were about to lose their jobs. At the time — my clothes soaking wet, falling asleep in a Super 8 to the sound of Scottie Nell Hughes on CNN — it was hard to understand what Lykins was saying as anything other than a metaphor for the country. I missed the larger menace and focused on the immediate. Trump was elected obviously, but Tucker’s Island wasn’t a figurative threat; it was a very straightforward story about what happens to coastal communities when the water moves in. Read more…

Writing for the Movies: A Letter from Hollywood, 1962

AP Photo

Daniel Fuchs | The Golden West | Black Sparrow Books | May 2005 | 42 minutes (8,396 words)

 

Dear Editors:

Thank you for your kind letter and compliments. Yes, your hunch was right, I would like very much to tell about the problems and values I’ve encountered, writing for the movies all these years. I’m so slow in replying to you because I thought it would be a pleasant gesture—in return for your warm letter—to send you the completed essay. But it’s taken me longer than I thought it would. I’ve always been impressed by the sure, brimming conviction of people who attack Hollywood, and this even though they may never have been inside the business and so haven’t had the chance of knowing how really onerous and exacerbat­ing the conditions are. But for me the subject is more disturbing, or else it is that I like to let my mind wander and that I start from a different bias, or maybe I’ve just been here too long.

Read more…

A Second Passport

Photo courtesy of the author / Unsplash / Photo illustration by Katie Kosma

Pam Mandel | Longreads | February 2019 | 14 minutes (3,605 words)

In 1982 travelers’ wisdom dictated it was a liability to have a stamp on your passport for Israel. This traveler’s wisdom, we relied on it all the time, though I could not tell you where we picked it up, exactly. And it did not help us when we went to Greece, where we’d hoped to find work and found nothing but vacationers and a few abandoned construction sites. Traveler’s wisdom guided us to take the ferry to Haifa, Israel, where we picked up farm work, enough to line our pockets with what little cash we heard we’d need for our target destination. This unofficial information was how we’d planned our route, leaving London in winter, our sights set on India.

Word was India would not issue you a visa if you showed up with a passport covered in Israeli stamps. You could, however, get a second passport issued from the embassy in Cairo and use that for traveling in parts of the world that were anti-Israel. We had been working in Israel, harvesting bananas, cleaning houses. Egypt was the launch pad to nations further east, a stepping stone on the way to India. That’s why we were going to Cairo, to get new passports.

We. Me, a California girl of 18, swept up in the transient population of unemployed British and German 20-somethings after a summer tour of Israel. That thing where Jewish kids go to The Promised Land to become one with the tribe, to form a bond with Israel. It didn’t work on me. I was instead drawn to the backpackers, the first edition of Lonely Planet’s India guidebook, and a middle class English non-Jew, Alastair, in his 20s, tall and skinny with deep-set blue eyes and a simmering anger at the world. We worked, we saved, and one day we decided we had enough money to go to Cairo and get new passports, and from there, continue to New Delhi.
Read more…

Traveling While Black Across the Atlantic Ocean

Illustration by Xenia Latii

Ethelene Whitmire | Longreads | January 2019 | 19 minutes (4,642 words)

“Welcome aboard!” the Cunard agent exclaimed, and I suddenly felt a clichéd warm tingling sensation. After hesitating for several weeks, I finally…booked a passage? I got a berth? I do not know the lingo. So let us say I got a ticket for a seven-day, eastbound, transatlantic crossing on Cunard’s Queen Mary 2 from New York City (technically the Brooklyn Cruise Terminal) to Southampton, England for June, 2018, the first leg of a trip to Denmark. I was committed — or semi-committed. I placed a 10% deposit (fully refundable for a few weeks) to hold my space, and immediately made a note in my electronic calendar for two days before the deadline to remind myself to cancel if I changed my mind. I’d visited Denmark 12 times since my initial trip in May and June, 2010, including a year as a Fulbright scholar, but I’d always flown there.

I am writing a book about African Americans in 20th century Denmark. During the past few years I followed in their footsteps by visiting Danish cities, towns, villages, islands, a prison, numerous castles, jazz clubs, an educational institution, and the homes and studios where they lived, visited, performed, toured, and studied. A friend suggested I more accurately recreate the experience of the people in my book who lived in the first half of the 20th century, when the only way to get to Denmark from the United States was to cross the Atlantic Ocean by ship. I’d read much of what they’d written about their experiences in letters home, in memoirs, and in one case, in a newspaper column.

They traveled abroad during the Jim Crow era in the United States, and many feared they would face racism and even possible segregation on the ships. Perhaps they were familiar with the oft-told tale of former slave and abolitionist Frederick Douglass’ 1845 crossing. He was almost thrown overboard by some Americans after the captain invited him to make an anti-slavery speech. Elizabeth Stordeur Pryor called Douglass’ voyage “harrowing” in Colored Travelers: Mobility and the Fight for Citizenship before the Civil War. William M. Fowler, Jr. wrote in Steam Titans: Cunard, Collins, and the Epic Battle for Commerce on the North Atlantic that although Douglass booked a first-class cabin, once he was on the Cambria he “discovered that he had been reassigned to quarters in the forecastle, separate from the other passengers, and he was advised to remain secluded there during the crossing.”

I did not worry about segregation during my 21st century transatlantic crossing, but wondered about and anticipated possible microaggressions — slights and condescending comments often based on racial stereotypes. I did not see many images in Cunard’s brochures and website featuring Black people among the passengers. I was educated in predominantly white institutions and worked at similar institutions as an administrator and as a professor, so I was used to being in white spaces. And I live in Wisconsin — one of the whitest states in the nation. I wondered what would my journey be like on the Atlantic Ocean?
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Fruitland

Photo by David Black, via Light in the Attic Records

Steven KurutzTrue Story | December 2016 | 51 minutes (10,117 words)

 

Some years back, an unusual and astonishing album began circulating among record collectors and fans of lo-fi music. Will Louviere was one of the first to hear it. A Bay Area vinyl dealer, Louviere is an authority on private-press LPs from the 1960s and 1970s—records that were self-produced and released by amateur musicians and destined, in most cases, for the bins of thrift stores and flea markets. In a year, Louviere and his fellow collectors across the country might buy one thousand of these obscure albums between them. Of those, maybe ten would be artistically interesting. Maybe one would astonish.

This record had been sent to Louviere by a collector, but still, his expectations weren’t high. The group was a duo, Donnie and Joe Emerson. The cover featured a studio portrait of them: teenagers with feathered brown hair, faces dappled with acne, sincere eyes meeting the camera. They were posed against the swirly blue backdrop you’d see in a school photo, with the album’s title—Dreamin’ Wild—written above them in red bubble script. Both boys were dressed flamboyantly in matching spread-collared white jumpsuits, like the outfit Evel Knievel wore vaulting over Snake River Canyon, though the jumpsuits had name patches on the chest, like a mechanic’s work shirt, an odd counter to the attempt at showbiz slickness. Donnie, posed in the front, held a Les Paul and looked a little stoned.

Read more…

The Silence of Women

A scold's bridle. From The Strand Magazine:, July to December, 1894. (Hulton Archive/Getty Images)

Jane Brox| an excerpt adapted from Silence: A Social History of One of the Least Understood Elements of Our Lives| Houghton Mifflin Harcourt | Januray 2019 | 15 minutes (4,034 words)



What becometh a woman best, and first of all? Silence. What second? Silence. What third? Silence. What fourth? Silence. Yea, if a man should aske me till Domes daie I would still crie silence, silence.

Thomas Wilson, The Arte of Rhetorique, 1560


For women, silence within the world of judicial punishment has its own complex history. It’s less recorded than that of men, and fragmented. Details must be teased out of obscurity and can be distorted by what is absent. Often, there are more questions than answers for punishment that amounts to silencing on top of silence, since women have long been expected to govern their tongue.

In colonial America this presumption of silence was reinforced by women’s subordinate place in society, and bolstered by centuries of English common law. No woman had the right to vote and once she married — in an age when most women married — she became subject to the law of coverture, which meant that she not only became dependent on her husband but, as William Blackstone in his eighteenth-century work, Commentaries on the Laws of England, explains: “By marriage, the husband and wife are one person in law: that is, the very being or legal existence of the woman is suspended during the marriage, or at least is incorporated and consolidated into that of the husband; under whose wing, protection, and cover, she performs every thing, and is therefore called in our law — French, a femme covert… under the protection and influence of her husband, her baron, or lord; and her condition during her marriage is called her coverture.” Read more…

The 25 Most Popular Longreads Exclusives of 2018

Our most popular exclusive stories of 2018. If you like these, you can sign up to receive our weekly email every Friday.

1. Who Does She Think She Is?

Laurie Penny | Longreads | March 2018 | 23 minutes (5,933 words)

The internet does not hate women. People hate women, and the internet allows them to do it faster, harder, and with impunity.

2. No, I Will Not Debate You

Laurie Penny | Longreads | September 2018 | 15 minutes (3,795 words)

Civility will never defeat fascism, no matter what The Economist thinks. Read more…

Where Have All the Music Magazines Gone?

Getty / Photo illustration by Katie Kosma

Aaron Gilbreath| Longreads | December 2018 | 25 minutes (6,357 words)

When other writers and I get together, we sometimes mourn the state of music writing. Not its quality — the music section of any good indie bookstore offers proof of its vigor — but what seems like the reduced number of publications running longer music stories. Read more…

Take Script, Add Snow

Still from Christmas in Evergreen. Front Street Pictures / The Hallmark Channel / Getty Images / Composite by Katie Kosma

Jane Borden | Longreads | December 2018 | 12 minutes (3,211 words)

In a big city, a woman lives a fast-paced life until something forces her to visit a small town, just before Christmas. Shortly after arriving, she connects with a charming small-town man. Commence ice-skating, hot chocolate, a tree lot, tree decorating, caroling, gift giving, charity work, big family meals, snow, snowmen, snowballs, snowball fights, red scarves, cookie decorating, a grand old house or country inn, sleigh bells, giddy children, and the soft plucking of stringed instruments whenever a character delivers a joke.

Every made-for-TV Christmas movie tracks the above plot. And yet, the uniformity does not prevent proliferation: This year alone, Hallmark made 38 holiday films across its two channels. Lifetime made 14. “The word is insatiable,” says Meghan Hooper, senior vice president at Lifetime and Lifetime Movie Network. “We don’t seem to be able to do enough to make the audience happy.”

“Suddenly, Hallmark is no longer a guilty pleasure, it’s just a pleasure,“ says writer-director Ron Oliver, who has made 13 Christmas movies for TV since 2004, mostly for Hallmark, which has become synonymous with heartfelt, holiday romantic comedies (it’s the Xerox of them, or, if you will, the Kleenex). “I have not seen this happen until this year. Everybody jumped on board.“

In 2017, 83 million people watched at least one Hallmark Christmas movie during their Countdown to Christmas and Miracle of Christmas events. The Hallmark Channel was last year’s number one cable network among women 25 to 54 in quarter four, and is shaping up to remain in that spot for 2018. Both Hallmark and Lifetime boast double-digit ratings increases during December. And the field is getting crowded: UPtv produced seven original holiday movies this year, Netflix made four, and Freeform made three.

How did America become obsessed with sappy, predictable, low-budget Christmas movies? Before we delve into history and psychology, let’s finish the plot:

Our protagonist falls in love, of course. She also rights an ethical wrong, always something from the past awaiting resolution and absolution. “It all goes back to Dickens,” Oliver says, referencing Scrooge’s transformation in A Christmas Carol. Like Scrooge, our modern-day heroine receives help, her three ghosts being her new love interest, the small-town community, and a stranger who slightly resembles Santa (what Hooper calls “a Santa-like”). At the film’s end, she and the love interest kiss, usually for the first time (these are family films), and she either moves to the small town or is forever changed by it. No one asks why the moms and aunts look only 10 years older than the protagonist. Roll credits, start the next one, begin to confuse which characters are in what.

It’s easy to assume that viewers enjoy these movies in spite of the repetitive plotlines, as if the networks greedily scam us. But Hallmark and Lifetime both do extensive focus grouping and ratings analysis. They know what works — we watch these movies because the plots are the same. In fact, Oliver calls the plots peripheral: “The real elements of these movies that make people love them is this sense of returning to your own past, your own childhood and sense of innocence from that era.” The slightly varying setups and environs must be similar to deliver us. These films are not art or even entertainment — they serve a function. They are ritual, a ritual as pagan as Christmas’s origins. And their key piece of iconography is the kind of American small town that’s quickly disappearing.

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IMAGINARY AMERICA

“Small towns have always been the iconic image for human relationships,” says Krystine Batcho, a professor of psychology at Le Moyne College, whose work specializes in nostalgia. “The older woman lives here and the nice young family lives here. When you present the imagery of the small town, it’s portraying how we can get along in peaceful ways and help one another.”

Oliver grew up in one of these towns. He recalls, “It was this absolute Norman Rockwell Christmas town.” However, he adds, “I went back, maybe 20 years ago, and it is now strip malls. There is nothing to hold onto from there, so you hold the memories and recreate them in stories.”

He uses his hometown as a template when designing scenes and sets, but admits a challenge: “A few places exist, but they are getting harder and harder to find. We have to make them. We use every trick in the book.” Christmas Everlasting, one of this year’s Hallmark films, is partially shot in Covington, Georgia, because Oliver was drawn to its charming town square. “But when you go two blocks from there, it’s Walmart and CVS,” he says. Ultimately, the setting of the film is an amalgamation of three different small towns, plus a healthy dose of CGI.

Suddenly, Hallmark is no longer a guilty pleasure, it’s just a pleasure.

So these movies deliver a fantasy of a memory — except, for most of us, it’s a false memory we internalized through Norman Rockwell art, and Rockwell was also delivering the fantasy of a memory. You can trace the line of American Christmas imagery all the way to Queen Victoria: In 1848, The Illustrated London News published an etching of Victoria and Prince Albert standing around a Christmas tree with their family. It was published two years later in the States, and had a lasting impact of popularizing the tradition. “Christmas was not always a family-centered celebration,” explains Bruce Forbes, professor emeritus of Religious Studies at Morningside College, and author of Christmas: A Candid History. It became a family holiday in the second half of the 19th century, thanks to the wild popularity of Queen Victoria, and to Charles Dickens, who published A Christmas Carol in 1843. “Dickens was not telling you what was happening in England, he was trying to create a Christmas that didn’t exist yet,” says Forbes. “When we talk about the ‘spirit of Christmas’ now, we talk about generosity. That’s a Dickens creation.“

What did exist prior? In England, not much. As a result of the lasting effects of the Puritan revolution in the 1600s, the English hardly celebrated Christmas at all. The Puritans’ beef was twofold: Christmas was not celebrated by early Christians (the holiday didn’t appear until the 300s) and those who did celebrate Christmas, Forbes says, “went to midnight mass and then to the tavern and got drunk.” So Puritans wiped it from the English consciousness.

The Illustrated London News (1848)

Taking the baton from the Victorian image was Currier and Ives. The phenomenal success of this New York City lithography firm in the mid- and late-19th century put affordable prints of snowy landscapes into the hands of a nation. Then in the 20th century, Norman Rockwell paired nostalgia for 19th-century Christmas with images of our mid-century obsessions: the nuclear family and suburban life. It was a powder keg. Today, pulp-like TV Christmas movies recreate these images again — in their own way as prolifically as Currier and Ives — but this time they’re more reflective of our modern world. Additions include both the mundane (texting) and the imperative (finally, after years of criticism, we see characters of color). Nostalgia is meta by nature.

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ART IMITATES ART

A few years ago, Hallmark Cards, Inc., the parent company of the two Hallmark networks (aka Crown Media), tapped one of its senior illustrators, Geoff Greenleaf, to create a series of images about a fictional town called Evergreen. The series of snowy scenes in a small town, featuring quaint shops and an iconic vintage red truck, became a bestseller. In response, Crown Media turned the cards into a 2017 film titled Christmas in Evergreen. The movie, and its 2018 sequel, Christmas in Evergreen: Letters to Santa, were shot at Burnaby Village Museum in British Columbia, itself a fictional setting designed to preserve and romanticize small towns of yore.

Dickens was not telling you what was happening in England, he was trying to create a Christmas that didn’t exist yet.

Oliver believes the mid-century American imagery that these films capitalize on is so effective because it speaks to a time “when America was truly powerful and firing with all six cylinders: making great cars and great music, going to the moon, for crying out loud.” But, of course, Rockwell and his ilk rarely painted the whole picture. “It’s sanitized,” says Forbes. “It ignores all kinds of things: race, teenage pregnancy, poverty. But it was the image that white Americans had of themselves.”

TV Christmas movies have certainly perpetuated this brand of whitewashed nostalgia. As the films’ popularity rose, networks received ample criticism. Still, just five of Hallmark’s 38 holiday films this year feature leads of color. This includes Christmas Everlasting, starring Tatyana Ali, who also stars in this year’s Jingle Belle on Lifetime. “It speaks to a shift in our culture, that suddenly there is a move afoot to have more and more of our real world look like our television world,” says Oliver. Still missing in the genre are LGBTQ love stories; no lead to date has been gay. 

As American as a proclivity towards heteronormative whitewashing, so too is the tendency towards consumerism — some of the imagery within the films is for sale. Christmas in Evergreen has an adjacent product line: a keepsake ornament of the red truck, a magic snow globe, a mystery key, Santa’s mailbox. “We worked in partnership to look at a couple of the products they had that we could weave into the overall storyline,” says Michelle Vicary, executive vice president of programming and network publicity for Crown Media Family Networks, which owns the Hallmark Channel and Hallmark Movies & Mysteries. And of course they did: Hallmark was a retailer long before it got into content creation. “Not all brands evoke emotional connections,” Vicary says, “but that is at the top of what this brand promises and it has been since the beginning.”

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CAPTIVE ON THE CAROUSEL OF TIME

These films are not merely delivering the past; the stories achieve a delicate balance between familiarity and novelty. In them, we see a “constant struggle between wanting to hold onto certain things from the past but wanting a new beginning,” says Batcho. That new beginning is provided primarily by the love interest — TV Christmas movies are never not romantic comedies. Hooper says her team at Lifetime learned the importance of adding a romance element, after trying other versions of holiday films without it.

This makes sense to Batcho. “Like nostalgia, romantic stories focus on relationships and the sense of the ideal,” she says, adding that early brain imaging studies suggest that romance and nostalgia produce similar hormonal releases in the brain, “the loving, feel-good, pro-social feelings.” Plus, of course, as important as it is for us to protect the village, we need new relationships to strengthen the gene pool. But Batcho also says novelty is intrinsically linked to nostalgia. She likens cyclical markings of time, such as holiday celebrations, to a carousel: Each time it goes around, the horses look the same, but different people may be sitting in different places. “By being different and new, [novelty] allows you to escape so you’re not trapped in the past,” Batcho says. “Nostalgic people tend to be more optimistic, forward-looking people.”


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Although nostalgia was originally defined as homesickness and categorized as a disease, scientists now understand its healthy and profound psychological function. Studies suggest that exercising nostalgia enhances mood, reduces stress, and increases both social connectedness and self-regard. “Nostalgia helps us rediscover aspects of our authentic self, by going into our past,” says Batcho. Studies even suggest it helps us ascertain a meaning or purpose to our lives. Batcho also describes nostalgia as a social experience, since we identify ourselves in terms of relationships. “Nostalgia actually helps diminish loneliness by reminding people that, even if you are not physically with those who have loved you, you were once loved,” she says. Further, the process isn’t random. We specifically seek past memories that will help our current state.

“Every time you turn the television on,” Oliver says, “you’re seeing news about another betrayal of an ideal that America held close for a long time. I think the country is trying to find its moral center again. There’s a consistency to these stories that people hold onto like a life raft in the middle of a cultural storm.” Perhaps, as viewers, we also try to right a wrong.

The makers of TV Christmas movies wisely trigger nostalgia in several ways. “We certainly have gone after a certain type of talent, in terms of recognizable faces we grew up with from ’80s and ’90s shows,” says Lifetime exec Hooper. Nostalgia serves us. A 2018 survey by Cigna reports that most adults are lonely — as in, the average score, on a scale from one to lonely, was at least lonely. Other studies have shown loneliness to be a major predictor of poor physical health, leading some researchers to declare loneliness both a health crisis and an epidemic.

Further, cohorts aged 18 to 22 and 23 to 37 reported more loneliness than older generations. “That’s new,“ Batcho says. A press representative for Hallmark identifies the network’s demographic as women 25 to 54, but says that during the fourth quarter – our holiday season – “our women and adults 18 to 34 are through the roof,” suggesting a potential link between loneliness and viewership. 

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WE ARE ALL JUST PAGANS BY A FIRE

Nostalgia TV has been booming for a few years now, and the seemingly endless reboots and remakes premiere all year long. So why this huge surge in viewers around Christmas? Even otherwise prestige-TV-obsessed viewers, who turn up their noses at predictable schmaltz, now indulge in made-for-TV Christmas movies. “I don’t know if the season causes it as much as the season gives you permission,” opines Oliver. “From Thanksgiving night onward, you are allowed to be sentimental.”

“It’s something about the holidays that is just built in: indulgence. Drink the hot chocolate, eat the food, lay on the couch, enjoy your family,” says Hooper.

And when Batcho is asked why people insatiably consume this kind of content during the holidays, she says, “Winter represents nature dying and taking a pause. It makes you feel very sad and hoping to look forward to a rebirth in the spring, which tells us that it is very fundamental and natural for people to like cycles. Bears hibernate. Even human beings need to take a pause.”

In one way or another, they are all saying the same thing, which is that we watch Hallmark around Christmas for the same reason Christmas happens at Christmas: the solstice. In the 300s, when the church designated the holiday, it likely chose December 25th for a litany of savvy reasons: some political and some for convenience, some building off already established pagan rituals. “You could guess them even if you didn’t study the cultures,“ says Forbes. “If it’s a midwinter festival, it would be a festival of lights to push back the darkness. It would feature evergreens because they look alive when everything else has died. To get past the isolation of winter, you would have feasts. And you would have dancing, singing, and drinking.“

From Thanksgiving night onward, you are allowed to be sentimental.

Part of why we’ve celebrated midwinter festivals since before recorded time is because, as Batcho said, we like cycles. They help us predict regular change: It’s cold and dark now, but abundant spring will come again, and we know it. They also help us deal with the constancy of change, with whatever on the carousel is new. “We can’t stop change. What do we do instead? Build cycles,” Batcho says. These cycles come in the form of temporal landmarks, which trigger nostalgia: birthdays, anniversaries, holidays … holiday movies. “We anchor ourselves. It is important for psychological well-being to have a sense that we are not out of control.”

The consistency of plot and its predictable ending therefore serve an important purpose: we need the films to be predictable because they are another icon of the midwinter festival. We see one and our brains not only know what to expect, but also what to do. If we seek this iconography now more than ever, then we must feel especially out of control.

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THE FAST AND THE FURIOUS

It would be easy to attribute the popularity of these films to a kind of escapism resulting from the current division in our country, from the fear and hatred that many feel on both sides. But the rise of both Lifetime and Hallmark TV holiday movies started ramping up around 2012 (see graph). Perhaps the division in our country and the popularity of holiday films (and nostalgia programming in general) are effects of the same cause: an almost unfathomable acceleration of rates of cultural change.

In the 1980s, architect and inventor Buckminster Fuller (he of Dymaxion House and Geodesic Dome fame) posited a theory known as the knowledge-doubling curve. This sort of stuff isn’t 100 percent measurable, but the basic idea is: The amount of information we know, as a species, doubled about every 1500 years back when we were cavemen, and every 100 years in the modern era, up until World War I, at which point, it started doubling at an ever increasing rate. In the ‘90s, Artificial Intelligence researchers estimated the amount of information in the world doubles every 20 months. Today, varying estimates suggest that the amount of information in the world doubles every 10 to 13 months, and that, in our lifetimes, it could begin to double every 11 hours.

Change is coming at a furiously accelerating rate, providing us with greater and greater dominion. However, Yuval Noah Harari argues in his bestselling book Sapiens: A Brief History of Humankind, evolution did not equip us to handle this kind of rapidly increasing power. For millions of years, Genus Homo was positioned in the middle of the food chain. Only in the past 100,000 years did we jump to the top. “Humankind ascended … so quickly that the ecosystem was not given time to adjust. Moreover, humans themselves failed to adjust. Most top predators of the planet are majestic creatures. Millions of years of dominion have filled them with self-confidence.” Our genus, by contrast, stumbles along with far less than a majestic prowess: “many historical calamities, from deadly wars to ecological catastrophes, have resulted from this overhasty jump.”

We need help adapting to cataclysmic change. Nostalgia provides aid, and so does story. Researchers discovered that character-driven narratives cause the brain to release oxytocin, which can enhance empathy, thereby motivating cooperation and leading us to trust strangers. The study, led by Paul J. Zak at Claremont Graduate University, also found that we continue to mimic the actions and feelings of characters after the story ends. If a protagonist accepts shifts in her life and finds optimism for the future, then so may we.

We know that loneliness is on the rise. We know that both nostalgia and story help us create and sustain relationships. And we know that more than 83 million of us are turning to nostalgic stories during the annual month when humans anchor themselves against change, all during a time in history when the pace of change threatens to destroy us. Maybe we’re obsessed with schmaltzy TV Christmas movies because humans understand, deep down, that the real savior, this season and every season, is each other. Come on, you knew this article would have a Hallmark ending.

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Jane Borden is a freelance culture writer based in Los Angeles.

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Editor: Katie Kosma

Fact checker: Sam Schulyer

Copy editor: Jacob Gross