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The Top 5 Longreads of the Week

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This week, we’re sharing stories from David Dobbs, Rachel Aviv, Max Read, Holly George-Warren, and Bianca Bosker.

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Mark Zuckerberg Would Like the Authority to Rule, Please

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Has Mark Zuckerberg created a monster that’s now beyond his control? While it’s true much of Facebook’s vast digital empire is watched over by machines of lucrative grace, it’s a bit credulous — as Wired’s Erin Griffith pointed out last week — to suggest the company is unable to police its platform effectively. Even Zuckerberg’s heavily qualified statement of regret about his declaration last year that it was “pretty crazy” to suggest the spread of fake news via Facebook influenced the election, doesn’t sound like it’s coming from someone who has lost control. It sounds like someone trying to figure out how to wield power with a bit more confidence.

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How Food Can Be a Platform for Activism

Shakirah Simley | “How Food Can Be a Platform for Activism,” from Feed the Resistance: Recipes and Ideas for Getting Involved | October 2017 | 6 minutes (1,351 words)

Over the course of her career, chef and cookbook author Julia Turshen has made a habit of combining her passion for cooking with her desire to help. She’s volunteered at food pantries, with hunger relief initiatives, and with organizations like God’s Love We Deliver, which provides meal for people with HIV and AIDS. Still, she was a bit taken aback earlier this year when Callie McKenzie Jayne, a community organizer for the Kingston chapter of Citizen Action of New York, tapped Turshen to be “Food Team Leader” just upon meeting her. It didn’t take her long to get on board, though, and to then translate her new appointment into an opportunity to do what she does best: put together a book that’s about making the act of cooking healthy, delicious food easy and accessible to everyone. The result is Feed the Resistance: Recipes and Ideas for Getting Involved, which is equal parts cookbook, handbook for political action, and essay anthology. Proceeds from the book will be donated to the ACLU. Below is an excerpt by Nourish|Resist co-founder Shakirah Simley. — Sari Botton

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Is the Internet Changing Time?

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Laurence Scott The Four-Dimensional Human: Ways of Being in the Digital World | W. W. Norton & Company | August 2016 | 20 minutes (5,296 words) 

 

Below is an excerpt from The Four-Dimensional Human, by Laurence Scott. This story is recommended by Longreads contributing editor Dana Snitzky.

* * *

Power has been wielded through the pendulum.

‘Now all the petrol has stopped and we are immobilised, at least immobilised until we get new ideas about time.’ This was how the author Elizabeth Bowen described wartime life in Ireland to Virginia Woolf, in a letter from 1941. Bowen explored some of these new ideas in her London war fiction, which is full of stopped clocks and allusions to timelessness, the petrifaction of civilian life in a bombed city. Across the literary Channel, Jean-Paul Sartre’s war trilogy, The Paths to Freedom, is, like Bowen’s Blitz work, in part a study on how time itself becomes a casualty of war. In one scene Sartre describes German troops ordering a division of captured French soldiers to adjust their watches to their captors’ hour, setting them ticking to ‘true conquerors’ time, the same time as ticked away in Danzig and Berlin. Historically power has been wielded through the pendulum, and revolutionary change has been keenly felt through murmurs in the tick and the tock of one’s inner life. King Pompilius adjusted the haywire calendar of Romulus, which had only ten months and no fidelity to season, by adding January and February. Centuries later, the Roman Senate renamed the erstwhile fifth and sixth months of the Romulan calendar to honour Julius Caesar and Augustus, thus sparing them the derangement still suffered today by those once-diligent months September–December. For twelve years, French Revolutionaries claimed time for the Republic with their own calendar of pastorally themed months, such as misty Brumaire and blooming Floréal.

The digital revolution likewise inspired a raid on the temporal status quo. In 1998, the Swatch company launched its ill-fated ‘Internet Time’, a decimalised system in which a day consists of a thousand beats. In Swatch Time, the company’s Swiss home of Biel usurps Greenwich as the meridian marker, exchanging GMT for BMT. This is a purely ceremonial conceit, however, since in this system watches are globally synchronised to eradicate time zones. A main selling point of BMT was that it would make coordinating meetings in a networked world more efficient. This ethos severs time from space, giving dawn in London the same hour as dusk in Auckland, and binding every place on earth to the cycle of the same pallid blue sun. As it turns out, we didn’t have the stomach to abandon the old minutes and hours for beats, and the Swatch Time setting that persists on some networked devices is the vestige of a botched coup. Although this particular campaign was a failure, digitisation is nonetheless demanding that we find our own ‘new ideas about time’. For as the digital’s prodigious memory allows our personal histories to be more retrievable, if not more replicable, we are finding in the civic sphere a move towards remembrance that shadows the capacity of the network to retain the past. But while time is not lost in the ways it used to be, the tendency of digital technologies to incubate and circulate a doomsday mood is making the durability of the future less certain. As a result, the four-dimensional human is developing new strategies to navigate a timeline that seems to thicken behind us and evaporate before us. Read more…

I Was a 9-Year-Old Playboy Bunny

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Shannon Lell | Longreads | September 2017 | 9 minutes (2,345 words)

 

My first sex partner was a homemade three-foot-tall Raggedy Ann doll lovingly stitched together by a distant relative. She wore a tangled mess of red yarn hair sewn in loops around her head like a halo. A cornflower-blue smock hugged her stuffed body in all the right places. Her undergarments were bloomers made of white fabric with eyelets and lace at the bottom. When stripped naked she was smooth, supple, alabaster cotton. She had adorable black button eyes and a sewn-on smile: permanently enthusiastic. I may have preferred Raggedy Andy — it’s hard to tell when you’re 8 — but he belonged to my big sister. I was left to love the one I was with. Full disclosure: At some point I did have a tryst with Andy. But under his denim overalls, confusingly, he and Ann were anatomically identical. Like many girls who played with dolls, this would prove to be my first disappointing encounter with male genitals.

I shared a room with my sister until I was 14. That’s when my parents could afford a bigger house. For 12 years our family of five — parents, sister, brother, and me, the youngest — lived in a modest three-bedroom home in a cookie-cutter neighborhood on a street called Serene. Our family was the median of every statistic: middle class, middle America, moderately educated, mildly religious.

Before my parents could afford to give us our own beds, and during my late-night love sessions with Ann, I took to sleeping on the floor for privacy. It felt like the right thing to do. And besides, my sister was always brooding for a fight.

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Kevin Smith’s Second Act

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To the untrained eye — one without twenty years of 20/20 hindsight — it probably seemed as if Kevin Smith was just building a body of work. From 1994 to 1999, he wrote and directed Clerks, Mallrats, Chasing Amy, and Dogma. If critics and audiences took that as the beginning of a film career, hey, that’s their bad. What Kevin Smith was really doing in the 1990s was building a platform for the business of Kevin Smith.

“He’s still the casual, improvisational creator who slapped together Clerks,” Abraham Riesman writes in his profile of Smith for Vulture, “only now, his professional project isn’t a movie. It’s his existence.”

To call him a filmmaker as of now would be either misleading or misguided. Sure, he still makes movies on occasion — weird ones, deliciously weird, completely unlike the slacker comedies that made him the peer of Tarantino, Linklater, and other indie luminaries — but they’re intermittent affairs. Nowadays, his primary stream of income comes from live performances to sold-out theaters, ones where he typically just gets on stage and talks about whatever for a few hours.

His other outlet for work is similarly based on rambling: podcasts, six of which he personally hosts — discussing topics ranging from Batman to addiction recovery — and many more of which he distributes as part of his imperial “SModcast” brand. He produces and appears on an AMC reality show that just got renewed for a seventh season. He preaches to a congregation of 3.24 million on Twitter and 2.8 million on Facebook. He tours the world. He’s in the business of giving his followers more and more Kevin Smith, and business is quite good.

That’s the key: everything comes back to Smith’s talent for and fixation on talking. Directing a TV show, going on a trip, having sex with his wife — it all provides content for him to speak to his devotees in live shows and on podcasts. “Especially at the theater shows, I think he puts it all out there and he doesn’t really shy away from talking about every aspect of his life,” says friend and Comic Book Men co-host Walt Flanagan. “And bringing it honesty, along with humor. I just think it makes an audience just sit there and become fully engulfed in what he’s saying.”

In other words, Smith has transformed himself into the perfect figure for our current media landscape. Audiences have a decreasing tolerance for entertainment that feels practiced and rehearsed — they want people who shoot from the hip, say what they mean, and mean what they say. Smith delivers all of that. In an informational ecosystem where there are far too many chattering voices, people want someone who speaks loudly and directly to their interests and worldview, and Smith and the SModcast empire do that. We’re all forced to self-promote and self-start these days, and Smith is a patron saint in that realm. Even if his time in the spotlight is in the past, few artists have more expertly navigated the present.

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Kevin Smith’s Celebrity Reboot

Longreads Pick

Kevin Smith hosts six podcasts. He produces and appears on an AMC reality show that just got renewed for a seventh season. He preaches to a congregation of 3.24 million on Twitter and 2.8 million on Facebook. He tours the world. He’s in the business of giving his followers more and more Kevin Smith, and business is quite good.

Source: Vulture
Published: Sep 5, 2017
Length: 16 minutes (4,000 words)

Why Did a Young Woman Broadcast Her Death?

My uncle Howard killed himself in college. He was a grad student in Ann Arbor, engaged to be married, and, according to my family, well-liked. He suffered from depression worsened by tensions with his father. My grandmother knew this, yet she struggled to understand her son’s suicide for the rest of her long life. When Howard committed suicide in 1968, he did it in private inside a school chemistry lab, but he clearly wanted to be found, because he was sending a message. When 18-year-old Océane ended her life in May, 2016, she streamed the incident in real time, jumping in front of a suburban Paris subway train while strangers watched and commented.

At The GuardianRana Dasgupta tells Océane’s story and tries to understand why a young ailing woman could both criticize social media and use social media to communicate her message. Océane was wounded by trauma and haunted by the sense that no one cared, a fact that social media only amplified. Examining this central contradiction, Dasgupta teases out the allure of escape in the depressed Parisian suburbs, the way disconnected youth seek connection, and the way celebrity, even internet celebrity, drains people of life.

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When Is an Internet Company Evil?

In the aftermath of Donald Trump’s election, Facebook founder Mark Zuckerberg spoke publicly about the role Russian trolls and fake news on Facebook played in shaping public perception and influencing the presidential election. The company has since changed its mission statement from “making the world more open and connected” to “give people the power to build community and bring the world closer together.” The timing is no coincidence. The slogan’s also hogwash. Facebook is concerned with its brand, and with two billion monthly users (there’s 7.4 billion people on earth) and an 18% growth rate, Zuckerberg does not want bad publicity to disrupt the lucrative company’s continued expansion, which is based on the acquisition of free content from users, which it then uses to target users with advertising. Calling Facebook users ‘users’ is fitting, since it was always the public that was being used.

At the London Review of Books, John Lanchester examines three actual books to look closely at what Facebook really is on the inside and how it goes about its data-collecting business. It’s essentially an advertising business, which means, in Lanchester’s words, “Facebook is in the surveillance business.”

Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook.

Now that the public knows how Facebook’s fake election stories have created more reader engagement than top New York Times stories, Zuckerberg has a social responsibility to use his powerful platform in a way that doesn’t further erode its users’ society. Instead of factoring in the social costs of social media, though, Facebook remains committed solely to growth and monetization. Google’s public maxim is “Don’t be evil.” Even if you doubt that maxim’s veracity, as consumers, we have to ask ourselves: when a company cares more about monetizing users’ data than about protecting users from a Russian misinformation campaign, why should anyone use their service? In Capitalist America, too many people see it as un-American to say that businesses have a social responsibility. But when it comes to capitalism, we consumers ultimately wield the most power: we can choose not to spend our money or time on businesses who ignore the social costs of their operations. If you’ve been on the verge of deactivating Facebook, now is a good time.

The fact is that fraudulent content, and stolen content, are rife on Facebook, and the company doesn’t really mind, because it isn’t in its interest to mind. Much of the video content on the site is stolen from the people who created it. An illuminating YouTube video from Kurzgesagt, a German outfit that makes high-quality short explanatory films, notes that in 2015, 725 of Facebook’s top one thousand most viewed videos were stolen. This is another area where Facebook’s interests contradict society’s. We may collectively have an interest in sustaining creative and imaginative work in many different forms and on many platforms. Facebook doesn’t. It has two priorities, as Martínez explains in Chaos Monkeys: growth and monetisation. It simply doesn’t care where the content comes from. It is only now starting to care about the perception that much of the content is fraudulent, because if that perception were to become general, it might affect the amount of trust and therefore the amount of time people give to the site.

Zuckerberg himself has spoken up on this issue, in a Facebook post addressing the question of ‘Facebook and the election’. After a certain amount of boilerplate bullshit (‘Our goal is to give every person a voice. We believe deeply in people’), he gets to the nub of it. ‘Of all the content on Facebook, more than 99 per cent of what people see is authentic. Only a very small amount is fake news and hoaxes.’ More than one Facebook user pointed out that in their own news feed, Zuckerberg’s post about authenticity ran next to fake news. In one case, the fake story pretended to be from the TV sports channel ESPN. When it was clicked on, it took users to an ad selling a diet supplement. As the writer Doc Searls pointed out, it’s a double fraud, ‘outright lies from a forged source’, which is quite something to have right slap next to the head of Facebook boasting about the absence of fraud. Evan Williams, co-founder of Twitter and founder of the long-read specialist Medium, found the same post by Zuckerberg next to a different fake ESPN story and another piece of fake news purporting to be from CNN, announcing that Congress had disqualified Trump from office. When clicked-through, that turned out to be from a company offering a 12-week programme to strengthen toes. (That’s right: strengthen toes.) Still, we now know that Zuck believes in people. That’s the main thing.

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You Are the Product

Longreads Pick

Facebook is really in the surveillance business, and it uses our data to market us stuff. Mark Zuckerberg wants to make sure you don’t know this, because if you did, why would you still use Facebook?

Published: Aug 17, 2017
Length: 35 minutes (8,943 words)