Search Results for: Details

Seven Stories About the Science Behind Fast Food

(AP Photo/Sunday Alamba, File)

I am a pizza apostate. Not only do I use a fork and knife whenever I eat pizza, I also sometimes bypass my normal slice joint for the siren call of deliciously buttered-and-garlic salted crust that only Dominos can deliver.

According to Bloomberg, I am not the only one who can’t resist the Michigan chain’s pies: the company is now worth a staggering $9 billion—its share price has risen more than 2,000 percent since 2010 (outpacing the likes of Google and Apple)—and Dominos has not only been brought back to life, it is now the leading force in the intersection of fast food and technology. As Susan Berfield writes,

Domino’s has always understood the importance of not having to go anywhere. Although you can still walk into a restaurant if you must, there are at least a dozen ways to order a Domino’s pizza in absentia. Some are self-explanatory: mobile apps, Apple Watch, Facebook Messenger. Others need some explanation. To order via Twitter, you must create an online account, save a pizza as your favorite (known as your Easy Order), and connect it to your Twitter account. Then tweet a pizza emoji to @dominos. “We’ll know who you are, what pizza you want, your default location and payment,” Maloney says. “We send a ‘Sounds awesome, are you sure?’ You send a thumbs up.” But if you want to order something other than your favorite, you’re out of luck.

Maloney clears away the remains of our lunch (Pacific Veggie, thin crust) to show me option 12 on his phone: zero-click ordering. “This will freak you out,” he says. “What’s the easiest way to order? When you don’t have to do anything.” One day Maloney and Garcia were in the car with their ad guys, dreaming of how to one-up Amazon’s one-click ordering. Three months later they had their zero-click app, which does require one click to start. “Tap the Domino’s icon to open it and find my Easy Order,” Maloney says. That’s it. “I have 10 seconds before it automatically places the order.” A big countdown clock appears on Maloney’s screen. If he does nothing, his Easy Order, a 12-inch hand-tossed pizza, will be on its way to his home.

While Dominos is at the forefront of our fast food, it isn’t the only company to have paired food science and tech to deliver a product that is utterly craveable. The following are some of the best pieces in the past several years to capture this culinary shift. Read more…

The Top 5 Longreads of the Week

This week, we’re sharing stories from Amy Wallace, Katherine Laidlaw, Lisa Miller, Porochista Khakpour, and Lauren Schwartzberg.

Sign up to receive this list free every Friday in your inbox. Read more…

The Rules For Being John Hinckley

John Hinckley, Jr. arrives at U.S. District Court in Washington in November 2003. (AP Photo/Evan Vucci)

Thirty-four years after his commitment to Saint Elizabeths Hospital, after being found not guilty by reason of insanity for shooting Ronald Reagan to impress actor Jodie Foster, John Hinckley is free. Well, “free.” In a fascinating New York magazine profile that also digs into the limits of both psychiatry and juries, Lisa Miller details some of the conditions of his release into the custody of his 90-year-old mother.

Under the order of a federal judge, Hinckley has to live with his mother for at least a year. He must remain in treatment with mental-health professionals in Williamsburg, who have to be in regular touch with the doctors at St. Elizabeths and the court. He may not travel more than 50 miles from home, and he may not contact Foster or any of his other victims. He may not knowingly travel to places where “current or former Presidents” will be present, and if he finds himself in such locations he must leave. He may play his guitar in private, but in the interest of containing his narcissism, he may not play gigs. For now, he may browse the internet but not look at pornography or at information related to his crimes. He has to submit the make and model of his car to the Secret Service as well as his cell-phone number. He is encouraged to make friends in Williamsburg but may not invite a guest to sleep over at his house unless his mother (or one of his siblings, both of whom live in Dallas) is home. Violations of these terms could send him back to the hospital.

Read the story

Remembering Jerry Krause, Architect Behind the Greatest NBA Team Ever Assembled

Credit: AP Photo/Bill Kostroun

There is dichotomy that naturally comes with any sort of memorialization for Jerry Krause, the general manager of the Chicago Bulls for nearly 20 years and who died earlier this week. Krause didn’t draft Michael Jordan, but it was primarily through his efforts that the Bulls won six NBA titles, dominating the 1990s with players like Scottie Pippen, Steve Kerr, Horace Grant, and Toni Kukoc, among others; Krause was the architect behind the signing and drafting of those players, and without his efforts, who knows if we would even consider Jordan the GOAT. Read more…

A Heart-Shaped Life: Twelve Ways of Looking at Amy Krouse Rosenthal

Amy Krouse Rosenthal
John J. Kim/Chicago Sun-Times via AP Images

“What constitutes a life worthy of being remembered? How do you want to be remembered?” These are the kinds of questions Amy Krouse Rosenthal always asked in her work. When Amy died this week at 51, her obituary described her as a “children’s author, memoirist, and public speaker” who found “an extraordinarily large readership this month with a column in the New York Times titled “You May Want to Marry My Husband.” But Amy was far more than her final, heartbreaking column. Amy Shearn details what Amy did with her brief, inspired time, and how she came to inspire others. Read more…

The Restless Ghosts of Baiersdorf

The new entrance gate to the Jewish cemetery in the center of Baiersdorf, a small town in Bavaria. (All photos by Sabine Heinlein unless otherwise noted.)

Sabine Heinlein | Longreads | March 2017 | 25 minutes (6,248 words)

 

David Birnbaum got off the train in Baiersdorf. The Bavarian village 12 miles north of Nuremberg as the crow flies made a pleasant, pastoral impression. Green fields surrounded the railroad station, and men in leather trousers stood in front of traditional timbered houses.

In 2000, Birnbaum, a corporate business development manager, had come all the way from Rechovot, Israel. He had never heard of Baiersdorf until he looked at one of his family trees. His great-great-grandfather, the renowned numismatist Abraham Merzbacher, was born there in 1812, as was another famous relative, the mountaineer and explorer Gottfried Merzbacher. In the first half of the 19th century, the era in which the two men were born, almost one third of Baiersdorf’s 1,400 residents was Jewish.

David Birnbaum’s relatives had left Baiersdorf for various reasons and in all directions. Abraham Merzbacher went to study in Munich. He became a banker and collected one of the largest private Jewish libraries in the world. Gottfried Merzbacher caught wanderlust. He went to explore Central Asia’s Tian Shan mountains, indulging in nature’s “wondrously sweet, flowery alpine valleys… wild gorges… rock chains of unprecedented boldness.” Later, a glacial lake there was named after him. In his expedition “sketches” (available only in German) Merzbacher also wrote that in the magic of this “unworldly solitude (…) the struggles and passions caused by the contrast of people’s real or perceived interests appeared surreal, like phantoms.”

David Birnbaum knocked at the town hall in Baiersdorf’s neat main square. He expected to unearth information about his family by looking at 300- or 400-year-old tax records at the town’s archive, as he had done in other places in Germany. A clerk said that the archive was a complete mess; no way that he’d find anything there. Normally, the clerk disclosed, they don’t even let people go to the Jewish cemetery unescorted. But since Birnbaum had come all the way from Israel and only had a few hours, he could take the big iron key and go to the cemetery which was, unlike other Jewish cemeteries, located right in the center of town. Read more…

A Conversation With Ariel Levy About Writing a Memoir That Avoids ‘Invoking Emotional Tropes’

Photo Credit: David Klagsbrun

Jessica Gross | Longreads | March 2017 | 17 minutes (4,391 words)

 

When she was 22 and an assistant at New York Magazine, Ariel Levy, hungry for success and action, went to a nightclub for obese women and reported her first story. New York published the resulting piece with what Levy, two decades later, claims is still the best headline she’s had: “WOMEN’S LB.” Levy worked for New York until 2008, when she was hired as a staff writer at The New Yorker. There, she has focused largely on gender and sexuality: she’s profiled comedian Ali Wong, long-distance swimmer Diana Nyad, boxer Claressa Shields, and Nora Ephron. She has traveled to Jerusalem with Mike Huckabee, to Italy to report on Silvio Berlusconi, to South Africa to report on runner Caster Semenya.

And she has traveled to Mongolia. In 2012—38 years old, married and in love, and five months pregnant—Levy got on a plane for what she felt would be her last big trip for a long time. But, while there, a pain in her abdomen grew and grew until, in the middle of dinner at a Japanese restaurant, she had to rush back to her hotel room before the food came. On the floor of her hotel bathroom, an “unholy storm” moved through her body, and she gave birth to her son. Less than twenty minutes later, he died.

Levy recounted this experience in her first piece of personal writing, the essay “Thanksgiving in Mongolia.” Her new memoir, The Rules Do Not Apply, tells the broader story of her gradual realization, through trauma and loss—including divorce from her wife, who struggled with alcoholism—that our options are limited by nature.

Having read your work and knowing how adventurous you are, I was surprised to read about how fearful you become before you travel. I’m the type of person who, when I feel very fearful, often heeds that and runs away. You seem to do the opposite—diving headfirst into fear. What’s that about?

That’s just how I’ve always done it. I mean, you’re absolutely right.

If you’re an only child, you only ever talk to grown-ups; it makes you a very weird kid. So when I was a kid learning how to talk to other people my own age, I do think my initial problem was that I’d be really scared, and I’d come on so strong. People were like, “Who is that aggressive, terrifying child?” I was just overcompensating for fear.

That’s definitely how I deal. I hope I’ve gotten less weird socially, but if a story scares me, if a job scares me, I’m definitely going to dive in. I just didn’t like the idea of living a terrified life, you know? I didn’t want to go down that way. Read more…

The Outdoorsy Type’s Dilemma

Image by Sam Beebe (CC BY 2.0)

At The Guardian, Marisa Meltzer looks at the self-congratulatory corporate philosophies of outerwear giants Patagonia and The North Face. Beyond the often-amusing details (like the time employees at Patagonia’s California headquarters tried to save a butterfly chrysalis they’d spotted on the sidewalk), she unpacks the complex dynamic that allows these companies to tout their ethical sourcing and care for the environment while selling luxury goods to affluent weekend warriors.

Selling professional-grade gear to people with no intention of using it professionally isn’t exactly a new trick in marketing, as the makers of SUVs, digital cameras and headphones can tell you. Most people who buy the Nike trainers advertised by Mo Farah don’t use them to run long distances.

But North Face and Patagonia are both wrestling with a more consequential paradox, one that is central to contemporary consumerism: we want to feel morally good about the things we buy. And both companies have been phenomenally successful because they have crafted an image that is about more than just being ethical and environmentally friendly, but about nature, adventure, exploration — ideas more grandiose than simply selling you a jacket, taking your money and trying not to harm the earth too much along the way. But the paradox is that by presenting themselves this way, they are selling a lot more jackets. In other words, both companies are selling stuff in part by looking like they’re not trying too hard to sell stuff, which helps them sell more stuff — and fills the world with more and more stuff.

Read the story

Mary Beard’s Voyage Into ‘Herland’

Martin Bureau / Pool Photo via AP

Mary Beard opens “Women in Power: From Medusa to Merkel,” her cover essay in this week’s London Review of Books, with one of the most satisfying depictions of female dominance in American letters—Charlotte Perkins Gilman’s 1915 comic novel Herland. Gilman’s book is satisfying because it’s thoroughly realized and genuinely funny, writes Beard:

It’s a fantasy about a nation of women—and women only—that has existed for two thousand years in some remote, still unexplored part of the globe. A magnificent utopia: clean and tidy, collaborative, peaceful (even the cats have stopped killing the birds), brilliantly organized in everything from its sustainable agriculture and delicious food to its social services and education. And it all depends on one miraculous innovation. At the very beginning of its history, the founding mothers had somehow perfected the technique of parthenogenesis. The practical details are a bit unclear, but the women somehow just gave birth to baby girls, with no intervention from men at all. There was no sex in Herland.

For an all-female society that’s lived without men for 2,000 years, Herland is doing very well, thank you very much. The government functions smoothly, the air is clean, and the diet is vegetarian. No sooner do three male scientists bumble along than the sexist observations follow, and sadly, they still hold up.

Beard calls on Herland not to say what one might expect—that more than a century after Gilman’s imagined future the very thought of a powerful woman is still consigned to fantasy—but rather that powerful women don’t appear in our collective imagination at all. Why? Because “our mental, cultural template for a powerful person remains resolutely male.” It’s a continuation of an argument Beard began in her 2014 LRB essay “The Public Voice of Women,” which looked at the classical history of when and why women speak out in public, and how they often use male rhetoric. “It is still the case that when listeners hear a female voice, they don’t hear a voice that connotes authority; or rather they have not learned how to hear authority in it.” In that essay, she explored how women speak and are heard; here, it is how they are seen. Of course, there are the clothes.

The regulation trouser suits, or at least the trousers, worn by so many Western female political leaders, from Merkel to Clinton, may be convenient and practical; they may be a  signal of the refusal to become a clothes horse, which is the fate of so many political wives; but they’re also a simple tactic—like lowering the timbre of the voice—to make the female appear more male, to fit the part of power.

But to my surprise, given the prominent placement of clothing in Herland, this the beginning and end of Beard’s fashion critique, especially since the wardrobe Gilman devised for her citizens is ingenious. Instead of “modern” underwire bras poking them in the soft tissue, and “panties” (that gross, girlish word) that do or do not hide so-called VPL, the women of Herland wear “a one-piece cotton undergarment, thin and soft, that reached over the knees and shoulders.” On top of this very sensible base they layer several tunics, depending on the season, the middle of which is “shingled” with pockets (not a feature of women’s clothing at the time Gilman was writing). Their hair they keep short, “hatless, loose, and shining.” And, my favorite detail: The base under-layer, which is essentially a modified union suit, doubles as athletic wear, “as perfect a garment for exercise as need be devised, absolutely free to move in,” Gilman writes. No more lugging a bag to the gym! In Gilman’s novel, even the male interlopers are impressed:

The garments were simple in the extreme, and absolutely comfortable, physically, though of course we all felt like supes in the theater. There was a one-piece cotton undergarment, thin and soft, that reached over the knees and shoulders, something like the one-piece pajamas some fellows wear, and a kind of half-hose, that came up to just under the knee and stayed there—had elastic tops of their own, and covered the edges of the first.

Then there was a thicker variety of union suit, a lot of them in the closet, of varying weights and somewhat sturdier material—evidently they would do at a pinch with nothing further. Then there were tunics, knee-length, and some long robes. Needless to say, we took tunics.

Beard writes that when we imagine powerful women we imagine “national politicians, CEOs, prominent journalists, television executives and so on,” which “gives a very narrow version of what power is.” And so she asks us to rethink our very definition of power, first by “decoupling it from public prestige.” I’d add that it would also help with this project if we rethought our relationship to fashion, in a serious, systemic way, not merely on a case-by-case basis. If I wanted to swan about in Herland tunics, I would probably pop over to Eileen Fisher, a brand that has turned comfort into an unaffordable luxury, and top it off with a pink pussy hat while I’m at it. But isn’t that joke too easy? Shouldn’t there be more than just one mass-market designer who’s addressing what it means for women to present themselves in ways that feel both professional and physically forgiving? There are an infinite number of daily negotiations and frustrations with dressing oneself and being seen in this world that Beard misses in her binary between pantsuit armor and clothes-horse.

Read the story

The Slave Who Outwitted George Washington

The Washington Family, by Edward Savage, c. 1789 / Wikimedia

Erica Armstrong Dunbar | Never Caught: The Washingtons Relentless Pursuit of Their Runaway Slave Ona Judge | Atria / 37 Ink | March 2017 | 19 minutes (5,244 words)

***

MOUNT VERNON

Two years after the death of her owner, Betty learned her mistress was to remarry. She most likely received the news of her mistress’s impending second marriage with great wariness as word spread that Martha Custis’s intended was Colonel George Washington. The colonel was a fairly prominent landowner with a respectable career as a military officer and an elected member of the Virginia House of Burgesses. His marriage to the widowed Martha Custis would offer him instant wealth and the stability of a wife and family that had eluded him.

A huge yet necessary transition awaited Martha Custis as she prepared to marry and move to the Mount Vernon estate, nearly one hundred miles away. For Betty, as well as the hundreds of other slaves that belonged to the Custis estate, the death of their previous owner and Martha’s marriage to George Washington was a reminder of their vulnerability. It was often after the death of an owner that slaves were sold to remedy the debts held by an estate. Read more…