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How the U.S. lost out on iPhone manufacturing work, and what it means for the future of job creation in the United States:  But as Steven P. Jobs of Apple spoke, President Obama interrupted with an inquiry of his own: what would it take to make iPhones in the United States? Not long ago, Apple […]

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The harsh working conditions inside factories that make products for Apple: “We’ve known about labor abuses in some factories for four years, and they’re still going on,” said one former Apple executive who, like others, spoke on the condition of anonymity because of confidentiality agreements. “Why? Because the system works for us. Suppliers would change […]

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The power of habits in guiding our behavior—and how companies like Target have used customer data to create new buying habits: There are, however, some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments — the moment, really — is right around […]

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The Top 10 Longreads of 2012

About This List Thanks to everyone who has participated in the Longreads community this year, and to all of our guests who shared their favorite stories of 2012. The below list represents our editors’ favorite stories of the year, for both nonfiction and fiction. Longreads is edited by Mark Armstrong and Mike Dang, with Kjell Reigstad, […]

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Longreads Best of 2012: Howard Riefs

Howard Riefs is a prolific Longreader and a communications consultant in Chicago.   Best Series This Land, Dan Barry, The New York Times    “The dateline is Elyria, Ohio, a city of 55,000 about 30 miles southwest of Cleveland. You know this town, even if you have never been here. A place buffeted by time and the economy, a place […]

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