An inside look at the operational challenges facing United and Continental as they merge—from the union negotiations to the choice of in-flight coffee:
On July 1 the new United introduced its new coffee. Fliers on the ‘legacy United’ fleet, accustomed to Starbucks, let out a collective yowl of protest. Pineau-Boddison had expected some resistance—Starbucks, after all, is a popular brand—but this was something else. Flight attendants reported a barrage of complaints. Pineau-Boddison received angry e-mails from customers, as did Smisek. The coffee, fliers complained, was watery.
The beverage committee launched an inquiry. The coffee itself, they discovered, was only part of the problem. Airplane coffee is made from small, premeasured ‘pillow packs’ that sit in a brew basket drawer at the top of the galley coffee machine. When the drawer is closed, boiling water flows through the pillow into the pot below. The old United brew baskets, the committee discovered, sit a quarter of an inch lower than Continental’s, leaving a space for water to leak around the pillow pack.
Former Time Warner Book Group CEO Larry Kirshbaum jumps from the traditional publishing world to “the dark side,” heading up Amazon Publishing. Meanwhile, the Big Six watch closely:
Amazon could be an unstoppable competitor to big publishing houses. If history is any guide, Jeff Bezos, who declined to comment for this story, doesn’t care whether he loses money on books for the larger cause of stocking the Kindle with exclusive content unavailable in Barnes & Noble’s Nook or Apple’s iBookstores. He’s also got almost infinitely deep pockets for spending on advances to top authors. Even more awkwardly for publishers, Amazon is their largest retailer, so they are now in the position of having to compete against an important business partner. On the West Coast people cheerfully call this kind of arrangement coopetition. On the East Coast it’s usually referred to as getting stabbed in the back.
Our growing prison population, and whether there’s a link to the dropping crime rate:
The accelerating rate of incarceration over the past few decades is just as startling as the number of people jailed: in 1980, there were about two hundred and twenty people incarcerated for every hundred thousand Americans; by 2010, the number had more than tripled, to seven hundred and thirty-one. No other country even approaches that. In the past two decades, the money that states spend on prisons has risen at six times the rate of spending on higher education. Ours is, bottom to top, a ‘carceral state,’ in the flat verdict of Conrad Black, the former conservative press lord and newly minted reformer, who right now finds himself imprisoned in Florida, thereby adding a new twist to an old joke: A conservative is a liberal who’s been mugged; a liberal is a conservative who’s been indicted; and a passionate prison reformer is a conservative who’s in one.
The country’s huge challenges following the U.S. withdrawal, including corruption, new waves of violence and crippled infrastructure:
The end of the U.S. military’s long, bloody adventure in Iraq signals the start of a new, highly uncertain chapter in the country’s development. In the scenario conjured by optimistic U.S. and Iraqi officials, an Iraq free of tyranny, terrorism, and foreign occupation will transform itself into a modern and open economy in the heart of the Arab world. That vision recedes a bit more every day as sectarian tensions reemerge, corruption hinders development, and the country’s political leadership moves against its opponents and flirts with autocracy. Iraqis are reluctant to ask aloud if the most recent attacks represent the deadly half-life of war, or, as Abdel Sadeh and many others I spoke to during four weeks in December and January say they fear, another meltdown.
Lessons from inventor Lenn Rockford Hann’s negotiations with companies over a carbon-fiber shoe he patented in 2004:
When it came time to talk price with New Balance, Hann set his offer sky-high. He says he meant it as a starting point, but company executives closed discussions. Hartner remains a supporter of the shoe, but says Hann blew the negotiation. ‘He would be way better off with an agent to represent him,’ says Hartner. ‘He’s the inventor-scientist guy, you know it from movies. But in real life they sometimes end up shooting themselves in the foot, and it’s hard to watch. They’re not as good at the people thing.’
A great piece about what proved to be the Last Days of Berlusconi’s Italy, with all the virtues of the typical artfully triangulated New Yorker profile (as recently codified by John McPhee) plus a refreshing willingness to let Levy herself play a crucial role. (Difficult to avoid, perhaps, when the people you interview say things like “I see you are a girl—I want to kiss you! … This is nature.”)
Moving, passionate, yet determinedly unsentimental remembrance of David Foster Wallace by one of his students at Pomona that doubles as a review — the best I’ve seen — of his frustrating posthumous semi-opus The Pale King. Whether or not you care a whit about Wallace, there’s a lot to be learned here about the anguish of mentorship: “He expressed some of the most meaningful things he said to me in some of his sentences most likely to seem meaningless. ‘It means a lot that it means a lot,’ ‘I feel for you.’”
“David Graeber likes to say that he had three goals for the year: promote his book, learn to drive, and launch a worldwide revolution. The first is going well, the second has proven challenging, and the third is looking up.” I, too, have failed to learn to drive in 2011.
I’m not sure I buy Horning’s fundamental premise, that “Papa” John Phillips was “a harbinger of what microcelebrity may do to the rest of us,” but the two halves of this neatly turned essay — a knowledgeable account of Phillips’s sordid solo career and a lucid analysis of how an increasing amount of our (increasingly internet-dependent) sociality is getting redefined as “sharing” (“It’s sharing when we confess something; it’s sharing when we link to someone else’s work; it’s sharing when we simply express approval for something; it’s sharing when a social-media service automatically announces some action we took”) — are each worth the price of admission.
Selected according to a complicated (read: entirely arbitrary) judgment of their degree of difficulty and technical execution, and listed in no particular order. Full disclosure: I’ve written for several of the publications cited on this list, but I’ve excluded from consideration any writer with whom I’m personally acquainted.
When it comes to degree of difficulty, delivering an interesting Mitt Romney profile is like nailing a reverse four-and-a-half somersault. But this story succeeded—not the least of which due to its brilliant packaging, which included a now-infamous cover photo of Romney with cash coming out of his suit pockets and the accompanying headline: “Mitt Romney and the 1% Economy.” Written without the (perhaps dubious) benefit of an interview with Romney, the story nonetheless managed to summon up the Republican candidate’s history of creative destruction, and tied that to the big story of the moment, the Occupy Wall Street protests. If Romney ends up becoming the Republican nominee, as still seems likely, the themes of Wallace-Wells’ profile will likely define the coming political year.
Oxford philosopher Derek Parfit argues, MacFarquhar writes, that “personal identity is not what matters.” But a profile is, by definition, an evocation of a person’s identity. How do you fulfill the requirements of the form on Parfit’s own, rather forbidding, terms? MacFarquhar didn’t make use of any scenes, or quotes of the traditional “he said” variety, conveying Parfit as a sort of disembodied intelligence. By all rights, this experiment should have been about as interesting to read as, well, a philosophy textbook. But the power of Parfit’s ideas about the nature of consciousness and ethics—and MacFarquhar’s skill at conveying them colloquially—made the piece sing to me.
Are you interested in reading about a shadowy industry that attempts to predict and profit from gigantic, multibillion-dollar disasters? Great—me too. Now that I’ve got you interested, I will disclose that this article is actually about the reinsurance industry. This is the bait-and-switch trick that Greeley pulls off admirably in this piece. This was the cover story for Businessweek’s 9-11 anniversary issue, and aided by some very good cover art—something the magazine has been justly praised for lately—the piece managed to tell its readers a story that touched on the past while telling them something new.
A detective story masquerading as a celebrity profile—or maybe it’s the other way around?—this was in an issue that kind of hung around on my endtable for a few months before I got around to sticking it into my bag for a long plane flight. Then it completely sucked me into its world. I won’t even pretend that I’m young enough to care about the rap collective Odd Future, or the fate of its missing member Earl Sweatshirt, but the outcome of this story, which I won’t spoil, offered an (ahem) oddly plaintive reminder that so many of our musical idols are, after all, just kids.
This was my absolute favorite story of the year. Journalism from Africa often conveys the continent in broadly collective terms: tribes rival with one another, rebels fight the government, the downtrodden suffer or rise up. Bearak, who used to be stationed in the Times’ Johannesburg bureau, took one of those distressing mass phenomena that fill the inside pages of every day’s newspaper—an outbreak of xenophobic violence in South Africa’s township slums—and gave the story a terrible specificity. I particularly admired the way Bearak dissected the chance intersections and misunderstandings that led to a lynching, and dispassionately explained the cosmological worldview of the victim’s family about his death. In the end, Bearak resists the natural tendency to isolate a single villain and hold that person up to condemnation, despite the murky evidence, because that’s what the mob did, albeit in an incomparably more brutal fashion.
Bonus: Longreads Logrolling List
I’m lucky enough to be friends with a bunch of really talented writers, and it seems a shame to exclude them simply on the grounds of our acquaintance. So, here’s a list of really great articles written this year by people that I happen to know and like. You can take these endorsements with a grain of salt, of course, but I urge you to click and judge for yourself.
The Gulf oil spill turned out to be less overwhelmingly catastrophic than some doomsayers predicted, but it still left behind some troubling lessons. This is the story of a disaster that happened beneath the surface, and in conveying that narrative with great depth and nuance, the story pulls off a truly difficult feat.
A cutting, high-level look at the current boomlet in the tech biz—the kind that makes you kick yourself till the end for not being smart enough to have pitched it yourself. Ashlee takes a step back from the funding frenzy, sky-high valuations and feverish IPO rumors to examine the current ad-think consuming the tech world. He asks, what if instead of focusing on getting people to click on ads, buy group coupons and digital goods for their virtual farms, our engineers and entrepreneurs were trying to solve big problems in health and science?
I adored this piece because it shed light on a very particular corner of the Web—fanfic—without falling into the clichéd trap of portraying the more obscure recesses of the Internet as a place only inhabited by cr33p3rs and neckbeards. Instead, Lev lightly celebrates the creativity of the subculture and the communities and alternative realities people craft around their favorite characters and books.
I couldn’t get enough of the vivid, and at times lurid, details in this profile of Diane Passage, Ken Starr’s fourth wife. I mean, this phrase alone: “when she laughs, her grapefruit-tree physique bounces merrily,” hooked me, line and sinker. Plus who doesn’t love a sordid glimpse into an underbelly, especially one in New York? The sharp observations and imagery from the first few grafs make you feel like a fly on the wall of a party you didn’t want to go to in the first place but can’t wait to see how it all shakes out.
A heartbreaking read about the gruesome murder of a 18-year-old girl named Kim Proctor and the two teenaged boys who killed her and then bragged about it on World of Warcraft, which ultimately led to their arrest. Kusher smartly weaves the role of technology and the concept of (im)permanence online into the piece for a compelling narrative.
I thought this was one of the most important pieces published this year, along with “The Life of Illegal Immigrant Farmers,” for giving the touchy subject of immigration a living, breathing human face. I read this stunning graf at least a half dozen times:
“And that means living a different kind of reality. It means going about my day in fear of being found out. It means rarely trusting people, even those closest to me, with who I really am. It means keeping my family photos in a shoebox rather than displaying them on shelves in my home, so friends don’t ask about them. It means reluctantly, even painfully, doing things I know are wrong and unlawful. And it has meant relying on a sort of 21st-century underground railroad of supporters, people who took an interest in my future and took risks for me.”
Honorable Mention:
While I was waiting for my copy of Sullivan’s Pulphead to be delivered, I stumbled across the work of Matt Bell, and immediately devoured two of his Kindle shorts—“A Tree or a Person or a Wall” and “A Long Walk, With Only Chalk to Mark the Way” and could not put them down. For such a stark, minimalist writer, his pieces are so evocative and rich with imagery that its hard not to be sucked into them almost immediately.
I also thought that this year brought out some hilarious and clever writing that touched on the way we consume and use technology and how it’s shaping our interactions, culture and lives.
Before the market crashed and home prices tumbled, before federal investigators showed up and hauled away the community records, before her property managers pled guilty for conspiring to rig neighborhood elections, and before her real estate lawyer allegedly tried to commit suicide by overdosing on drugs and setting fire to her home, Wanda Murray thought that buying a condominium in Las Vegas was a pretty good idea.
Depending where you fall on the spectrum between civil liberties absolutism and homeland security lockdown, Palantir’s technology is either creepy or heroic. Judging by the company’s growth, opinion in Washington and elsewhere has veered toward the latter. Palantir has built a customer list that includes the U.S. Defense Dept., CIA, FBI, Army, Marines, Air Force, the police departments of New York and Los Angeles, and a growing number of financial institutions trying to detect bank fraud. These deals have turned the company into one of the quietest success stories in Silicon Valley—it’s on track to hit $250 million in sales this year—and a candidate for an initial public offering. Palantir has been used to find suspects in a case involving the murder of a U.S. Immigration and Customs Enforcement special agent, and to uncover bombing networks in Syria, Afghanistan, and Pakistan. “It’s like plugging into the Matrix,” says a Special Forces member stationed in Afghanistan who requested anonymity out of security concerns. “The first time I saw it, I was like, ‘Holy crap. Holy crap. Holy crap.’”
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