Search Results for: Apple

Do CEOs Matter?

Longreads Pick

Steve Jobs, Apple’s ailing CEO, is scheduled to return to work this month after a six-month leave, but investors are feeling skittish.

Source: The Atlantic
Published: Jun 28, 2009
Length: 14 minutes (3,640 words)

Steve Jobs: The Rolling Stone Interview (1994)

Longreads Pick

“Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet—basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to copy the Mac because the Mac was frozen in time. The Mac didn’t change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It’s amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn’t deserve too much sympathy.”

Source: Rolling Stone
Published: Jun 16, 1994
Length: 23 minutes (5,938 words)

The Final Comeback of Axl Rose

Longreads Pick

Four years after disappearing from public view, Axl Rose is back on the scene, looking like a wax figure of himself, absorbing the crushing blows of Tommy Hilfiger, biting the legs of security guards, and gyrating, shrieking, and storming off stages across the land. John Jeremiah Sullivan grapples with the ghosts of the greatest—or weirdest—frontman of all time.

Source: GQ
Published: Sep 1, 2006
Length: 35 minutes (8,911 words)