Longreads Pick
After the Immigration and Nationality Act of 1965 opened the door to consistent migration from South Korea, Korean greengrocers, with their neat stacks of canned goods and their “stoop line” (sidewalk) spreads of apples, oranges, and flowers, became ubiquitous in the city, particularly in blighted and dangerous neighborhoods lacking regular grocers. But more recently, these stores have been vanishing. The Korean Produce Association reports that it has 2,500 members in the New York–New Jersey area, down from 3,000 a few decades ago.
Like this:
Like Loading...
Published: Jan 17, 2011
Length: 12 minutes (3,124 words)
-->
The Untold Story of How My Dad Helped Invent the First Mac
Jef Raskin, my father, helped develop the Macintosh, and I was recently looking at some of his old documents and came across his February 16, 1981 memo detailing the genesis of the Macintosh. It was written in reaction to Steve Jobs taking over managing hardware development. Reading through it, I was struck by a number of the core principles Apple now holds that were set in play three years before the Macintosh was released. Much of this is particularly important in understanding Apple’s culture and why we have the walled-garden experience of the iPhone, iPad, and the App Store.
By Aza Raskin, Fast Company Design
Like this:
Like Loading...
Longreads Pick
Jef Raskin, my father, helped develop the Macintosh, and I was recently looking at some of his old documents and came across his February 16, 1981 memo detailing the genesis of the Macintosh. It was written in reaction to Steve Jobs taking over managing hardware development. Reading through it, I was struck by a number of the core principles Apple now holds that were set in play three years before the Macintosh was released. Much of this is particularly important in understanding Apple’s culture and why we have the walled-garden experience of the iPhone, iPad, and the App Store.
Like this:
Like Loading...
Published: Feb 14, 2011
Length: 12 minutes (3,059 words)
-->
Longreads Pick
It has become a symbol of conformity. “Suit” was the chosen insult of hippies to describe a dull establishment man. The garment has been ostentatiously rejected by Silicon Valley titans like Steve Jobs of Apple, Mark Zuckerberg of Facebook and Sergey Brin of Google. Yet the business suit has an exciting and mysterious history that should give wearers a tingle of pleasure every time they put one on. It is a garment born out of revolution, warfare and pestilence. The suit still bears the marks of this turbulent past as well as the influence of Enlightenment thinking, sporting pursuits and a Regency dandy. In the year that may well mark the 150th anniversary of the suit it seems a shame that no celebrations were held in its honor.
Like this:
Like Loading...
Published: Dec 20, 2010
Length: 7 minutes (1,905 words)
-->
Longreads Pick
Patti Smith is fifty-five, but she doesn’t look much different than she did in 1975, when her friend Robert Mapplethorpe photographed her for the cover of “Horses.” The Mapplethorpe photograph, which was shot in black-and-white—unusual for the time—is one of the most recognizable images in the iconography of rock and roll. Smith is standing against a white wall. Her dark hair, which grazes the base of her neck, is thick and wild, and she stares insolently at the camera. She wears a white shirt and has tossed a black jacket over her left shoulder in an homage to Frank Sinatra’s boulevardier poses. She looks arrogant, androgynous, and fragile.
Like this:
Like Loading...
Published: Mar 11, 2002
Length: 48 minutes (12,024 words)
-->
Longreads Pick
Not Consumer Reports. Over the past year the 74-year-old magazine has carved up Apple and made Toyota roll over. Pretty good for a lab in Yonkers
Like this:
Like Loading...
Published: Jul 22, 2010
Length: 7 minutes (1,969 words)
-->
Longreads Pick
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times. Although NeXT failed to sell its elegant and infamously buggy black box, Jobs’s fundamental insight—that personal computers were destined to be connected to each other and live on networks—was just as accurate as his earlier prophecy that computers were destined to become personal appliances. Now Jobs is making a third guess about the future. His passion these days is for objects.
Like this:
Like Loading...
Published: Feb 1, 1996
Length: 24 minutes (6,169 words)
-->
Longreads Pick
Patti Smith, along with her friend Robert Mapplethorpe, lived a particular New York dream–the Chelsea Hotel, Max’s Kansas City, CBGB, superstardom–to the fullest. Now in a great new memoir, she tells it like it was.
Like this:
Like Loading...
Published: Jan 10, 2010
Length: 12 minutes (3,067 words)
-->
Longreads Pick
If for no other reason than the “Anyone but Apple” crowd NEEDS an alternative, there is an “inevitability” meme associated with Google’s Android initiative. After all, Google is formidable, has a strong brand, and their (relative) openness is the “zig” to Apple’s proprietary “zag.” And of course, mobile is strategic to Google’s future, so they can be expected to compete vigorously for market and mind share (via Android) over the long haul. But, do those ingredients combine into a recipe that makes their success in the market inevitable? Over a year after Android’s launch, I have to say that the jury is still out.
Like this:
Like Loading...
Published: Dec 3, 2009
Length: 30 minutes (7,543 words)
-->
Longreads Pick
The odd recording session in March was one very small contribution to what Apple Corps — the company still controlled by Paul McCartney, Ringo Starr and the widows of John Lennon and George Harrison — hopes will be the most deeply immersive way ever of experiencing the music and the mythology of the Beatles. The band that upended the cultural landscape of the 1960s is now hitching its legacy to the medium of a new generation: the video game.
Like this:
Like Loading...
Published: Aug 11, 2009
Length: 33 minutes (8,269 words)
-->
You must be logged in to post a comment.