Posted inEditor's Pick

How Apple Does It

Ask Apple CEO Steve Jobs about it, and he’ll tell you an instructive little story. Call it the Parable of the Concept Car. “Here’s what you find at a lot of companies,” he says. “You know how you see a show car, and it’s really cool, and then four years later you see the production […]

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Suitably Dressed

It has become a symbol of conformity. “Suit” was the chosen insult of hippies to describe a dull establishment man. The garment has been ostentatiously rejected by Silicon Valley titans like Steve Jobs of Apple, Mark Zuckerberg of Facebook and Sergey Brin of Google. Yet the business suit has an exciting and mysterious history that […]

Posted inEditor's Pick

While My Guitar Gently Beeps

The odd recording session in March was one very small contribution to what Apple Corps — the company still controlled by Paul McCartney, Ringo Starr and the widows of John Lennon and George Harrison — hopes will be the most deeply immersive way ever of experiencing the music and the mythology of the Beatles. The […]

Posted inEditor's Pick

Google Android: on Inevitability, the Dawn of Mobile, and the Missing Leg

If for no other reason than the “Anyone but Apple” crowd NEEDS an alternative, there is an “inevitability” meme associated with Google’s Android initiative. After all, Google is formidable, has a strong brand, and their (relative) openness is the “zig” to Apple’s proprietary “zag.” And of course, mobile is strategic to Google’s future, so they […]

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