An installation by Playboy riles residents in the small town of Marfa, Texas and has everyone wondering: Is it art or advertising?:
Dick DeGuerin, a subscriber to the Sentinel, was at home in Houston when he read the news. A week later, the lawyer was flying his Cessna back from a spa day with his daughter in Mexico and decided to stop in Marfa for a Jimmie Dale Gilmore concert. The bunny, which had gone up in a matter of days, was all anyone could talk about. Some people got a kick out of it: there was Bob Wright, the white-mustachioed owner of Marfa Realty, who had initially put Playboy in touch with six area landowners, and Ty Mitchell, a rakish cowboy who’d had a part in True Grit and helped persuade the Eppenauers to lease their land. (Though Sheri had twice rejected the lease, when Playboy allegedly tripled its first offering, to $20,000 for twelve months, she sought the permission of her preacher and the school principal before signing.) Some ropers and mechanics expressed excitement, and a few creative types, such as Marfa Film Festival director Robin Lambaria, thought it made a funny contrast to the town’s serious art scene.