The Rise and Fall of Delia’s, The Catalog That Ruled America

When malls still ruled retail, a fashion brand for young women defied pre-internet era practice: It had no brick and mortar stores, only a catalog. It became the hottest thing around, selling a lifestyle as much as products, and its business model foretold the future. So why did it fail?

Source: Fast Company
Published: Dec 11, 2019
Length: 9 minutes (2,369 words)
Read the story