How can a perennial blockbuster like Nintendo fall down for more than a century, innovate continuously from that prone position, and rise up, as if on cue, to master the art of fairytale comebacks time and time again? Felix Gillette tries to crack the code behind the gaming giant’s success, which remains as mysterious and unlikely as lucking into a banana bunch in the depths of an abandoned mineshaft.
Source: Bloomberg Businessweek
Published: Jun 21, 2018
Length: 13 minutes (3,349 words)