Self-help guru James Arthur Ray became famous after Oprah featured him on her show. He later led three people to their deaths in a sweat lodge while trying to help them reach “a higher level of consciousness.” After less than two years of jail time, he’s back:

One longtime Ray follower received severe burns after falling into the rocks used to heat the lodge. Another began screaming repeatedly, “I don’t want to die! I don’t want to die!” and calling out the names of his two children. Ray seated by the exit closest to the only source of oxygen, remained calm. One witness heard him mutter, “Buddy, you need to pull it together,” before jubilantly saying “It’s a good day to die!” — apparently referencing his claim that followers would be “reborn” during the event. One participant testified that even as she passed out, her thoughts echoed James Arthur Ray: “It’s a good day to die.”