[Site not safe for work] A profile of Nolan Bushnell, the entrepreneur behind Atari and Chuck E. Cheese:

“With Atari on the brink, Bushnell had to dig himself out of his hole fast. He hatched a business philosophy that became his guiding principle: the meta-game. Knowing Atari’s hardware was being copied by competitors, Bushnell began to, as he says, ‘build in booby traps.’ It was the equivalent of printing a recipe with the wrong ingredients. Atari purposely mismarked chips so that when other companies tried to re-create the designs, their machines wouldn’t function. The ploy worked, and Bushnell soon regained market share. ‘The whole success of Atari was really because of creativity,’ he says.”