Sam Taggart’s Hard Sell

Door-to-door salespeople sound like an endangered, if not extinct, species. Brushes? Vacuums? Knives? Nope. Try home security systems and solar panels. In this wide-ranging and captivating piece, Tad Friend goes inside the current state of the “knocker” industry and comes out with a treasure trove of anecdotes and psychological insights.

Schanz requires his execs to knock doors for a week each year; in 2019, he spent his own week in a town in northeast Louisiana and sold two hundred and five accounts—a total that might take a merely great salesman half a year. He installed systems for local officials and paid them a hundred dollars for each referral who bought in, got more leads from church congregants after he dropped a thousand dollars in the collection plate, and then raced from house to house, sweeping the town clean like the Pied Piper of Hamelin.

Author: Tad Friend
Source: The New Yorker
Published: Aug 1, 2022
Length: 37 minutes (9,497 words)
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