In-N-Out’s Burger Queen

A profile of Lynsi Snyder, In-N-Out Burger’s 31-year-old president who drag races on the side:

Snyder, who inherited control of In‑N‑Out in 2006 when her grandmother died, and ascended to the corporate presidency in 2010, won’t be adding new products or expanding into new markets as new CEOs who want to put their stamp on a company often do.

“How we make our decisions is not looking to the right and left to see what everyone else is doing,” she explains. “It’s just looking forward and doing the same thing that we’ve done in the past, because it has worked. We don’t have plans to change the menu. We don’t have plans to crank up the growth. It’s just kind of doing the same thing and being smart, and everybody doing their job. Like a plane on autopilot. There’s so much momentum, with all the people who’ve been here and have tenure. There’s so much strength, as a whole. So we just keep on doing the same thing, and it runs pretty smoothly.”

Published: Jan 27, 2014
Length: 13 minutes (3,325 words)

Center Of The Universe

A former marine recalls an experience with someone he believes was a notorious serial killer 33 years ago:

At my keyboard, I recognized Randy Kraft immediately—the chin, the eyes, the eyebrows, the expressions. It would have been shocking to recognize an acquaintance as a serial killer under any circumstance, but recognizing Kraft as the guy I met on that long-ago afternoon took my breath away for days.

You blink. You look again. You look at other photos. You wonder if you’re being melodramatic, if your memory is faulty. You wonder if people will believe you, or simply think your imagination has run away with you. You wonder if there is a class of neurotic people who make up false accounts of run-ins with serial killers. You realize that to be true to your story and yourself, you can’t let what you are reading create false memories.

Published: Sep 23, 2013
Length: 17 minutes (4,301 words)