How Nike’s CEO Shook Up the Shoe Industry

CEO Mark Parker came by Nike honestly, the way that all the early employees got there, as a “running puke” — “even more extreme than a running geek,” he says — lured by the siren song of an unlimited supply of revolutionary shoes. In the mid-’70s, he was a champion runner for Penn State, part of what was then one of the most scientifically managed track-and-field programs in the country. At 6-foot-4, Parker brushed the scales at 130 pounds. “I looked like a praying mantis,” he says.

Source: Fast Company
Published: Sep 1, 2010
Length: 18 minutes (4,650 words)

Alex Bogusky Tells All

Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. … “So, I have to ask,” I start. “Is there any notion of a midlife crisis in this? You do happen to be 46.” Cradling a cup of chamomile tea, Bogusky releases a quiet laugh. “Yeah, just happen to be,” he smiles. “You know, I’m not completely unaware that that’s what this could be.”

Source: Fast Company
Published: Sep 1, 2010
Length: 22 minutes (5,662 words)

Invincible Apple: 10 Lessons From the Coolest Company Anywhere

On Wednesday, May 26, 2010, just after 2:30 p.m., the unthinkable happened.

Source: Fast Company
Published: Jul 1, 2010
Length: 19 minutes (4,774 words)

Can Hulu Save Traditional TV?

This is the tale of Jason Kilar and a company called Hulu, costarring the heads of NBC and Fox, with guest appearances by Andy Samberg, Tina Fey, Jeff Bezos, and Walt Disney. But we’re getting ahead of ourselves.

Source: Fast Company
Published: Dec 1, 2009
Length: 16 minutes (4,065 words)